Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği

Elif Özgün Özdirek Ulu; Hüseyin Ekizler; Efe Kaan Ulu

doi:10.19168/jyasar.1369267

Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği

Öz

Bu araştırmada, konaklama sektörü oyuncusu Airbnb örneğiyle, Türk kullanıcıların paylaşım ekonomisi kullanımlarındaki memnuniyetini ölçmek ve analiz etmek amaçlanmıştır. Memnuniyet ve yeniden kullanma isteği oluşumunda tüketiciler tarafından önemli bulunan olumlu ve olumsuz noktalardan yola çıkarak, paylaşım ekonomisi uygulamaları için, geliştirmeleri gereken iş modelleri ve iletişim yolları alanlarında çıktı sağlamayı amaçlamaktadır. Araştırmanın sonuçlarına göre memnuniyeti istatistiksel olarak en açıklayıcı kavram güvenilirlik olarak saptanmıştır. Güvenilirliği sırasıyla fiyat ve hizmet kalitesi takip etmektedir. Modaya uyma, topluluğa ait olma ve çevresel etki boyutlarının memnuniyet üzerinde anlamlı etkilerinin olmadığı tespit edilmiştir.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Elif Özgün Özdirek Ulu
0000-0002-0616-3332
Türkiye

Hüseyin Ekizler
0000-0001-5903-713X
Türkiye

Efe Kaan Ulu ^*
0000-0001-8008-2189
Türkiye

Erken Görünüm Tarihi

8 Eylül 2024

Yayımlanma Tarihi

31 Temmuz 2024

Gönderilme Tarihi

30 Eylül 2023

Kabul Tarihi

29 Temmuz 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 19 Sayı: 75

DOI

https://doi.org/10.19168/jyasar.1369267

IZ

https://izlik.org/JA82RM22YL

Kaynak Göster

RIS / Bibtex

APA

Özdirek Ulu, E. Ö., Ekizler, H., & Ulu, E. K. (2024). Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi, 19(75), 373-396. https://doi.org/10.19168/jyasar.1369267

AMA

1.Özdirek Ulu EÖ, Ekizler H, Ulu EK. Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi. 2024;19(75):373-396. doi:10.19168/jyasar.1369267

Chicago

Özdirek Ulu, Elif Özgün, Hüseyin Ekizler, ve Efe Kaan Ulu. 2024. “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”. Yaşar Üniversitesi E-Dergisi 19 (75): 373-96. https://doi.org/10.19168/jyasar.1369267.

EndNote

Özdirek Ulu EÖ, Ekizler H, Ulu EK (01 Temmuz 2024) Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi 19 75 373–396.

IEEE

[1]E. Ö. Özdirek Ulu, H. Ekizler, ve E. K. Ulu, “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”, Yaşar Üniversitesi E-Dergisi, c. 19, sy 75, ss. 373–396, Tem. 2024, doi: 10.19168/jyasar.1369267.

ISNAD

Özdirek Ulu, Elif Özgün - Ekizler, Hüseyin - Ulu, Efe Kaan. “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”. Yaşar Üniversitesi E-Dergisi 19/75 (01 Temmuz 2024): 373-396. https://doi.org/10.19168/jyasar.1369267.

JAMA

1.Özdirek Ulu EÖ, Ekizler H, Ulu EK. Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi. 2024;19:373–396.

MLA

Özdirek Ulu, Elif Özgün, vd. “Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği”. Yaşar Üniversitesi E-Dergisi, c. 19, sy 75, Temmuz 2024, ss. 373-96, doi:10.19168/jyasar.1369267.

Vancouver

1.Elif Özgün Özdirek Ulu, Hüseyin Ekizler, Efe Kaan Ulu. Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi. 01 Temmuz 2024;19(75):373-96. doi:10.19168/jyasar.1369267

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