Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma

Alper Işın; Kurban Ünlüönen

doi:10.19168/jyasar.665465

Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma

Öz

Turistler tatil için gittikleri bölgelerde yerel yiyecek tüketmeyi tercih etmektedir. Bu nedenle turistlerin bölge ile ilgili hatırlarında olumlu/olumsuz bir imajın oluşumunda yerel yiyecekler oldukça önemlidir. Bu çalışmanın amacı, Türkiye'yi ziyaret eden yabancı turistlerin yerel yiyecekleri tüketme niyetlerinin tespit edilmesidir. Bu amaç doğrultusunda, turistlerin yerel yiyecekleri tüketme niyetleri belirlenirken, aynı zamanda yiyecek tüketimi ile ilgili kişilik özelliklerinin (gıda korkusu) ve ait oldukları kültürlerin yiyecek tüketme niyetini ne yönde etkilediği belirlenmeye çalışılmıştır. Araştırmanın verileri Türkiye’nin üç farklı destinasyonunu ziyaret eden ve yerel yiyecekleri deneyimleyen yabancı turistlerden toplanmıştır. Bulgular incelendiğinde, teori kapsamında turistlerin tutum, öznel norm ve algılanan davranışsal kontrollerinin davranışsal niyetlerini etkilediği belirlenmiştir. Çalışmada moderatör değişken olarak belirlenen, gıda korkusu düzeyinin ve kültürün turistlerin davranışsal niyetleri üzerinde kısmen etkili olduğu belirlenmiştir. Bununla birlikte farklı kültürel özelliklerinde yiyecek tüketimine yönelik davranışsal niyetler üzerinde kısmen etkili olduğu tespit edilmiştir.

Anahtar Kelimeler

Yerel Yiyecek Tüketimi,Gıda Korkusu,Kültür,Planlı Davranış Teorisi

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Alper Işın ^*
0000-0003-2232-0606
Türkiye

Kurban Ünlüönen
0000-0002-4191-9019
Türkiye

Yayımlanma Tarihi

31 Temmuz 2020

Gönderilme Tarihi

26 Aralık 2019

Kabul Tarihi

4 Nisan 2020

Yayımlandığı Sayı

Yıl 2020 Cilt: 15 Sayı: 59

DOI

https://doi.org/10.19168/jyasar.665465

IZ

https://izlik.org/JA57UK53AG

Kaynak Göster

RIS / Bibtex

APA

Işın, A., & Ünlüönen, K. (2020). Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi, 15(59), 461-479. https://doi.org/10.19168/jyasar.665465

AMA

1.Işın A, Ünlüönen K. Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi. 2020;15(59):461-479. doi:10.19168/jyasar.665465

Chicago

Işın, Alper, ve Kurban Ünlüönen. 2020. “Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”. Yaşar Üniversitesi E-Dergisi 15 (59): 461-79. https://doi.org/10.19168/jyasar.665465.

EndNote

Işın A, Ünlüönen K (01 Temmuz 2020) Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi 15 59 461–479.

IEEE

[1]A. Işın ve K. Ünlüönen, “Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”, Yaşar Üniversitesi E-Dergisi, c. 15, sy 59, ss. 461–479, Tem. 2020, doi: 10.19168/jyasar.665465.

ISNAD

Işın, Alper - Ünlüönen, Kurban. “Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”. Yaşar Üniversitesi E-Dergisi 15/59 (01 Temmuz 2020): 461-479. https://doi.org/10.19168/jyasar.665465.

JAMA

1.Işın A, Ünlüönen K. Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi. 2020;15:461–479.

MLA

Işın, Alper, ve Kurban Ünlüönen. “Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”. Yaşar Üniversitesi E-Dergisi, c. 15, sy 59, Temmuz 2020, ss. 461-79, doi:10.19168/jyasar.665465.

Vancouver

1.Alper Işın, Kurban Ünlüönen. Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi. 01 Temmuz 2020;15(59):461-79. doi:10.19168/jyasar.665465

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