GEN Z’S CUSTOMIZATION OF ON-SITE LEISURE ACTIVITIES FOR HARMONIOUS LIFE

Öz

While activities in both digital and physical places provide various benefits for Generation Z, the negative effects of the digital world are also considered an undeniable fact. In this sense, it is important to understand and evaluate the effects of on-site experiences on individuals. As a result, this study examines the effect of customized leisure activities on individuals' on-site experiences and affect of on-site experiences on harmony in life. This will be beneficial for exploring psychological benefits, such as harmony in life, of physical-world leisure activities. Structural Equation Modeling was used in order to analyze the relationships. A total of 244 surveys collected in İstanbul/Beykoz were deemed suitable for analysis using SMARTPLS. The results show that the customization of leisure activities improves the on-site experiences of Gen Z and that these experiences affect harmony in life. Therefore, it is important for destination managers and marketers to realize the importance of on-site experiences and to structure cityscapes with more favorable places and settings.

Anahtar Kelimeler

• Leisure customizaton
• On-site Experience
• Harmony in life
• Gen Z

Z KUŞAĞININ UYUMLU BİR YAŞAM İÇİN YERİNDE DENEYİMLENEN BOŞ ZAMAN AKTİVİTELERİNİ ÖZELLEŞTİRMESİ

Öz

Hem dijital hem de fiziksel mekanlardaki aktiviteler Z kuşağı için çeşitli faydalar sağlarken, dijital dünyanın olumsuz etkileri de yadsınamaz bir gerçek olarak kabul edilmektedir. Bu nedenle, yerinde deneyimlerin bireyler üzerindeki etkilerini anlamak ve değerlendirmek önem kazanmaktadır Bu çalışma, kişiselleştirilmiş boş zaman aktivitelerinin bireylerin yerinde deneyimleri üzerindeki etkisini ve yerinde deneyimlerin yaşamdaki uyum üzerindeki etkisini incelemektedir. Bu doğrultuda çalışma, fiziksel dünyadaki boş zamanın Z jenerasyonu açısından yaşamda uyuma bağlı olarak psikolojik faydasını değerlendirmede faydalı görülmektedir. Değişkenler arasındaki ilişkileri analiz etmek için Yapısal Eşitlik Modellemesi kullanılmıştır. İstanbul/Beykoz'da toplanan 244 anket, SMARTPLS'de analiz için uygun bulunmuştur. Sonuçlar, boş zaman aktivitelerinin özelleştirilmesinin Z kuşağının yerinde deneyimlerini iyileştirdiğini ve bu deneyimlerin yaşamdaki uyumu etkilediğini göstermektedir. Bu nedenle, yerinde deneyimlerin destinasyon yöneticileri ve pazarlamacıları için öneminin farkına varılması ve şehir çekiciliklerinin rekreasyon ve boş zaman etkinlikleri bağlamında daha elverişli mekan ve araçlarla yapılandırılması önemlidir.

Anahtar Kelimeler

• Kişiselleştirme
• Yerinde deneyimler
• Yaşamda uyum
• Z kuşağı

Kaynakça

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