SOSYAL AĞLARDA VERİ GİZLİLİĞİ: TÜRKİYE’DE WHATSAPP GİZLİLİK SÖZLEŞMESİNE GÖSTERİLEN TEPKİLERİNİN DUYGU ANALİZİ

Yıl 2022, Cilt: 13 Sayı: 26, 710 - 742, 27.12.2022

Vildan Gülpınar Demirci , Başak Buluz Kömeçoğlu

https://doi.org/10.36543/kauiibfd.2022.030

Öz

Sosyal ağlarda kullanıcıların en önemli endişelerinden biri kişisel bilgilerin farklı kurum veya kurumlarla paylaşılması yani veri gizliliği ihlalidir. Türkiye’de sosyal medyada veri gizliliği, WhatsApp’ın gizlilik sözleşmesini güncellenmesinin duyurulmasıyla tartışmaların odağına yerleşmiştir. Bu araştırmada 10-12 Ocak 2021 tarihlerinde Twitter’da Trend Topics olan #watsappsiliyoruz etiketi ile paylaşılan tweetlerin Metin Madenciliği yöntemleri ile analiz edilmesi amaçlanmıştır. Duygu analizi sonucunda tweetlerin yaklaşık %60’ının olumlu, %30’unun ise olumsuz olduğu görülmüştür. Yapısal olarak olumlu olmasına rağmen "anlık" ve "TC" ifadelerinin genel olarak mizahi içeriklerde, "peki" kelimesinin Whatsapp ve diğer uygulamaların güvenliliğinin sorgulanmasında ve "gelin" kelimesinin farklı uygulamalara geçilmesi konusunda çağrı ifadesi olarak kullanıldığı görülmüştür. Pozitif ve negatif paylaşımlarında ortak kullanılan kelimelere ait kelime bulutu analizi sonucunda, alternatif uygulamalar olan Bip, Telegram kelimeleri ile gizlilik endişelerini ifade eden "sildim", "geri", "kabul" kelimeleri ön plandadır. Bu sonuçlar; kullanıcıların sosyal ağlardan vazgeçmelerinin hayli zor olduğu, ancak gizlilik endişelerini giderecek farklı sosyal ağların veya uygulamaların ortaya çıkmasının gerekli olduğunu göstermektedir.

Anahtar Kelimeler

Veri gizliliği, duygu analizi, kelime bulutu

DATA PRIVACY ON SOCIAL NETWORKS: SENTIMENT ANALYSIS ON REACTIONS IN TURKEY TO WHATSAPP’S CONFIDENTIALITY AGREEMENT

Öz

One of the most important concerns of users on social networks is that their personal data may be shared with different organizations, which is a breach of data privacy. Data privacy on social media became the focus of discussions in Turkey as it was announced that WhatsApp’s confidentiality agreement was updated. This research aimed to analyze the tweets posted with the hashtag #watsappsiliyoruz (We're deleting WhatsApp), which became Trend Topics on Twitter on January 10-12, 2021. Sentiment analysis showed that out of these tweets, 60% was positive, and 30% was negative. It was seen that although they were structurally positive, the phrases "anlık (instant) " and "TC (abbreviation for the Republic of Turkey) " was used in humorous contents; the word "peki (alright) " was used to question the reliability of WhatsApp and other similar applications; and the word "gelin (come) " was used as a call to move into different applications. A cloud of words analysis on the words used commonly in positive and negative posts showed that the words Bip and Telegram, which are the alternative applications, and the words "sildim (I’ve deleted)", "geri (back)" and "kabul (agree)" were the most common ones. These results suggest that it is significantly hard for users to give up on social networks, but it is necessary that different social networks or applications should appear, which would ease these concerns about data privacy.

Anahtar Kelimeler

Data privacy, sentiment analysis, word clouds

Kaynakça

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