GRAFİK TASARIMI BÖLÜMLERİNİN REKLÂM ENDÜSTRİSİYLE UYUMU

Yıl 2013, Cilt: 21 Sayı: 3, 1049 - 1058, 15.07.2016

Tolga Erkan

Öz

Grafik tasarımı bölümleri mezunları işe başlangıçta reklâm endüstrisinde beklenilen pozisyonlar ve ücretlerle istihdam edilememektedir. Bu çalışmada grafik tasarımı bölümlerinin eğitim-öğretim yapısıyla reklâm sektörünün ihtiyaç duyduğu niteliklerin farklılığı sebebiyle ortaya çıkan bu sorunları giderecek çözüm yolları araştırılmıştır. Bu sorunların aşılmasında sırasıyla grafik tasarım müfredatının reklâm endüstrisiyle örtüşecek biçimde güncel yazılım, donanım ve etkili eğitim-öğretim yöntemleriyle desteklenmesi, üniversite-endüstri işbirliğinin arttırılması ve mesleki stajların etkinleştirilmesi konuları tartışılmaktadır. Ayrıca, bu makalede grafik tasarımı bölümlerinin reklâmcılık sektörünün beklentilerini karşılayacak biçimde eğitim-öğretimin geliştirilmesinde eğitimcilerin tasarım bilgi-becerilerini güncel tutmaları ve öğrencilerin reklâm endüstrisini yakından takip etmesinin desteklenmesi mezunların aleyhine bozulan reklâm sektöründeki istihdam dengesini düzelteceği öngörülmektedir.

Anahtar Kelimeler

Grafik tasarımı, grafik tasarımı eğitimi-öğretimi, reklâm endüstrisi, bilgisayar grafik yazılımları, öğrenciler, eğitmenler

COMPATIBILITY OF GRAPHIC DESIGN DEPARTMENTS WITH THE ADVERTISING INDUSTRY

Öz

Graphic design graduates are not employed at the expected positions and salary levels in the advertising industry at the beginnings of their career. Taking this as the research problem, this study focuses on filling the gap between qualities needed by the advertising sector and the educational-training formation of graphic design departments. In order to solve this problem, it might be helpful to enhance the graphic design curriculum with information science, technology and effective instruction methods, strengthening university and industry collaboration and increasing the effectiveness of vocational internships, encouraging students to follow up innovations in the industry and simultaneously educators maintaining current knowledge and skills.

Anahtar Kelimeler

Graphic design, graphic design education, advertising industry, computer graphics softwares, students, educators

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