Otel İşletmelerinde Yeşil Uygulamaların Bibliyometrik Analizi

Öz

Son yıllarda turizm sektöründe çevre dostu yaklaşım ve sürdürülebilirliğe yönelik farkındalığın artmasıyla birlikte yeşil uygulamaların önemi belirgin bir biçimde yükselmiş ve otel işletmelerinde bu uygulamalar geniş çapta benimsenmeye başlamıştır. Bu gelişmeler doğrultusunda, otel işletmelerinde kullanılan yeşil uygulamalara ilişkin akademik çalışmaların sayısında önemli bir artış yaşanmıştır. Bu durum yeşil uygulamaların kapsamlı olarak araştırılmasına olan ihtiyacı ortaya çıkarmıştır. Bu araştırmanın amacı, otel işletmelerinde yeşil uygulamalara ilişkin akademik literatürün mevcut durumunu bibliyometrik yöntemlerle incelemektir. Bu kapsamda Web of Science veri tabanında "green practices" ve "hotel" konu başlıklarıyla yapılan arama sonucunda elde edilen 202 çalışma analiz edilmiştir. Analizler VOSviewer yazılımı kullanılarak ortak yazarlık, anahtar kelime, atıf, bibliyografik eşleştirme ve ortak atıf gibi çeşitli bibliyometrik yöntemlerle gerçekleştirilmiştir. Araştırma sonucunda, otel işletmelerindeki yeşil uygulamalara yönelik literatüre en fazla katkıda bulunan ülkelerin sırasıyla Amerika Birleşik Devletleri (ABD), Çin ve Malezya olduğu tespit edilmiştir. Türkiye ise, katkı açısından yedinci sırada yer alırken toplam bağlantı gücü bakımından dokuzuncu sırada konumlanmıştır. Bu bulgu, Türkiye'nin ilgili alanda akademik bir varlığa sahip olduğunu ancak küresel etkileşim ağındaki rolünün sınırlı kaldığını ortaya koymaktadır. Ayrıca, literatüre en yüksek düzeyde katkıda bulunan araştırmacıların Irene Gil-Saura, Alessia Acampora ve Roberto Merli olduğu belirlenmiştir. Disiplinler açısından incelendiğinde ise otelcilik, eğlence, spor ve turizm disiplininin, yeşil uygulamalar üzerine yürütülen çalışmalarda en üretken disiplin olduğu görülmüştür. Bununla birlikte otel işletmelerindeki yeşil uygulamalara ilişkin akademik çalışmaların özellikle, 2012 yılından itibaren belirgin bir artış gösterdiği gözlemlenmiştir.

Anahtar Kelimeler

• Yeşil Uygulamalar
• Otel İşletmeleri
• Bibliyometrik Analiz
• Atıf Analizi
• Ortak Yazarlık Analizi

Bibliometric Analysis of Green Practices in Hotel Businesses

Öz

In recent years, with the increasing awareness of environmentally friendly approaches and sustainability in the tourism sector, the importance of green practices has significantly risen, and these practices have begun to be widely adopted in hotel businesses. In line with these developments, there has been a substantial increase in the number of academic studies focusing on green practices implemented in hotels. This trend has highlighted the need for a comprehensive examination of green practices. The aim of this study is to examine the current state of the academic literature on green practices in hotel businesses through bibliometric methods. Within this scope, 202 studies obtained from the Web of Science database by searching the topics "green practices" and "hotel" were analyzed. The analyses were conducted using various bibliometric techniques such as co-authorship, keyword analysis, citation analysis, bibliographic coupling, and co-citation, utilizing the VOSviewer software. As a result of the study, it was found that the countries contributing most to the literature on green practices in hotel businesses are the United States, China, and Malaysia, respectively. Turkey ranked seventh in terms of contribution and ninth in terms of total link strength. This finding indicates that while Turkey has an academic presence in the field, its role in the global interaction network remains limited. Additionally, the researchers who have contributed most significantly to the literature were identified as Irene Gil-Saura, Alessia Acampora, and Roberto Merli. From a disciplinary perspective, the field of hospitality, leisure, sport, and tourism was found to be the most productive in studies on green practices. Moreover, it was observed that academic research on green practices in hotel businesses has shown a notable increase particularly since 2012.

Anahtar Kelimeler

• Green Practices
• Hotel Businesses
• Bibliometric Analysis
• Citation Analysis
• Co-authorship Analysis

Kaynakça

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