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How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities?

Cilt: 19 Sayı: 8 2 Kasım 2026
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How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities?

Öz

This study examines how trust signals generated by tourism platforms are reflected in prices within peer-to-peer accommodation markets. Trust signals including cleanliness ratings, guest satisfaction scores, and platform-designated quality certifications serve as digital reputation indicators that help guests evaluate service quality in the absence of traditional hotel brand guarantees. Using a dataset of 51,448 Airbnb listings across ten major European cities, hedonic pricing models and machine learning methods were employed to estimate the marginal price associations of these trust dimensions. The results revealed that cleanliness functions as the most economically significant trust signal, being associated with an average price premium of 3.64% per standard deviation increase. Overall satisfaction shows minimal pricing impact once specific quality dimensions are controlled for. Trust premiums vary substantially by accommodation format. Private rooms exhibit the highest cleanliness premium at 6.29%, while entire homes show a premium of 2.69%, reflecting differential perceived hygiene risks across room types. Cross-city analysis reveals considerable geographic heterogeneity, with cleanliness premiums ranging from 1.3% in Lisbon to 5.2% in Athens, indicating that trust monetization is associated with local market conditions and competitive dynamics. Machine learning analysis confirms that trust signals rank among the most important determinants of listing prices, outpacing operational attributes but lagging behind location and structural characteristics. These findings advance understanding of how digital reputation systems are associated with economic value in platform markets and demonstrate that detailed quality signals are associated with more efficient price formation than aggregate ratings..

Anahtar Kelimeler

Destekleyen Kurum

No financial support is available.

Etik Beyan

There is no need for ethics committee approval in this article, the wet signed consent form stating that the ethics committee decision is not required has been added to the article process files on the system.

Teşekkür

There is no person or institution to thank.

Kaynakça

  1. Abrate, G., & Viglia, G. (2017). Personal or product reputation? Optimizing revenues in the sharing economy. Journal of Travel Research, 58(1), 136–148. https://doi.org/10.1177/0047287517741998
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  4. Batool, M., Ghulam, H., Hayat, M. A., Naeem, M. Z., Ejaz, A., Imran, Z. A., Spulbar, C., Birau, R., & Gorun, T. H. (2020). How COVID-19 has shaken the sharing economy? An analysis using Google trends data. Economic Research-Ekonomska Istraživanja, 34(1), 2374–2386. https://doi.org/10.1080/1331677x.2020.1863830
  5. Berg, L., Rosenberg, T. G., Kjørstad, I., & Slettemeås, D. (2020). Trust and the don't‐want‐to‐complain bias in peer‐to‐peer platform markets. International Journal of Consumer Studies, 44(3), 220–231. https://doi.org/10.1111/ijcs.12561
  6. Bruno, V., Cornaggia, J., & Cornaggia, K. J. (2016). Does regulatory certification affect the information content of credit ratings? Management Science, 62(6), 1578–1597. https://doi.org/10.1287/mnsc.2015.2188
  7. Chattopadhyay, M., & Mitra, S. K. (2020). What Airbnb host listings influence peer-to-peer tourist accommodation price? Journal of Hospitality & Tourism Research, 44(4), 597–623. https://doi.org/10.1177/1096348020910211
  8. Ding, K., Choo, W. C., Ng, K. Y., & Zhang, Q. (2023). Exploring changes in guest preferences for Airbnb accommodation with different levels of sharing and prices: Using structural topic model. Frontiers in Psychology, 14, 1120845. https://doi.org/10.3389/fpsyg.2023.1120845

Ayrıntılar

Birincil Dil

İngilizce

Konular

Turizm (Diğer)

Bölüm

Araştırma Makalesi

Yayımlanma Tarihi

2 Kasım 2026

Gönderilme Tarihi

24 Aralık 2025

Kabul Tarihi

17 Ekim 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 19 Sayı: 8

Kaynak Göster

APA
Akın, G., & Balcıoğlu, Y. S. (2026). How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities? Kent Akademisi, 19(8), 1-22. https://doi.org/10.35674/kent.1848602
AMA
1.Akın G, Balcıoğlu YS. How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities? Kent Akademisi. 2026;19(8):1-22. doi:10.35674/kent.1848602
Chicago
Akın, Gönül, ve Yavuz Selim Balcıoğlu. 2026. “How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities?”. Kent Akademisi 19 (8): 1-22. https://doi.org/10.35674/kent.1848602.
EndNote
Akın G, Balcıoğlu YS (01 Kasım 2026) How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities? Kent Akademisi 19 8 1–22.
IEEE
[1]G. Akın ve Y. S. Balcıoğlu, “How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities?”, Kent Akademisi, c. 19, sy 8, ss. 1–22, Kas. 2026, doi: 10.35674/kent.1848602.
ISNAD
Akın, Gönül - Balcıoğlu, Yavuz Selim. “How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities?”. Kent Akademisi 19/8 (01 Kasım 2026): 1-22. https://doi.org/10.35674/kent.1848602.
JAMA
1.Akın G, Balcıoğlu YS. How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities? Kent Akademisi. 2026;19:1–22.
MLA
Akın, Gönül, ve Yavuz Selim Balcıoğlu. “How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities?”. Kent Akademisi, c. 19, sy 8, Kasım 2026, ss. 1-22, doi:10.35674/kent.1848602.
Vancouver
1.Gönül Akın, Yavuz Selim Balcıoğlu. How Do Platform-Based Trust Signals Shape Airbnb Prices Across European Cities? Kent Akademisi. 01 Kasım 2026;19(8):1-22. doi:10.35674/kent.1848602

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