Araştırma Makalesi

Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs

Cilt: 19 Sayı: 7 6 Ekim 2026
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Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs

Öz

This study examines travel vlogs as a cultural activity. It aims to determine how viewers interpret the narrative structure that the content creator establishes in travel vlogs. In this context, the video titled “Does It Make Sense to Visit the Balkan Countries on a Tour? What Are the Extra Costs? (We Visited 5 Countries in 7 Days Without a Visa)”, published on the YouTube channel Sonsuz Keşif, which was selected through purposive sampling, was analysed. The data obtained from the video were analysed using the MAXQDA programme. The video content was analysed using Fairclough’s discourse analysis approach, whilst the viewer comments posted beneath the video were analysed using content analysis. In this mixed-methods study, two main themes and 12 sub-themes were identified across viewer comments and video content. The study found that the video content covered historical and cultural information, cultural identity, food and drink, encouragement to travel, shopping budgets, and local beliefs. Viewer comments, meanwhile, focused on routes and guidance, aesthetics and viewing, budget, safety, culture and identity, and comfort and luxury. In conclusion, this research shows that while vloggers give cultural and affective meaning to their travels through the content they produce, viewers translate that meaning into practical questions for their own travel plans. This suggests that viewers actively consume vlog content and rework it to meet their travel-planning needs.

Anahtar Kelimeler

Destekleyen Kurum

There is no institution supporting the study.

Proje Numarası

1934916

Etik Beyan

We pledge that the study has been prepared in accordance with the rules of scientific integrity, research, and publication ethics.

Teşekkür

We thank you, our esteemed editors, and all our colleagues who have contributed to the journal, and wish you all the best.

Kaynakça

  1. Akgün, A. C. (2024). Kültürel diplomasi bağlamında dijital göçebelerin Türkiye izlenimleri üzerine bir inceleme. Erciyes İletişim Dergisi, 11(2), 673–682. 10.17680/erciyesiletisim.1437918
  2. Altuntaş, E. Y., & Öztürk, G. (2019). Yeni Nesil Kurumsal Kriz Nedeni Olarak Negatif Halkla İlişkiler Kavramı. İletişim, (31), 191–207. 10.16878/gsuilet.657492
  3. Anderson, W. B. (2018). Counterframing: Implications for public relations. Public Relations Inquiry, 7(2), 111–126. 10.1177/2046147x18770229
  4. Aquino, R. S., & Cabalquinto, E. C. B. (2025). Travel vlogging as an integrated practice: Foreign travel vloggers’ practices in the Philippines. Annals of Tourism Research, 111, 103897. 10.1016/j.annals.2025.103897
  5. Bowdin, G. A. J., Allen, J., Harris, R., Jago, L., O’Toole, W., & McDonnell, I. (2023). Events management (4th ed.). Abingdon, England: Routledge. 10.4324/9781003044963
  6. Chen, Q. (2022). Vlog Virtual Tour: A critical framing perspective. Journal of Media Literacy Education, 14(3), 108–118. 10.23860/jmle-2022-14-3-9
  7. Cheng, W., Tian, R., & Chiu, D. K. W. (2024). Travel vlogs influencing tourist decisions: information preferences and gender differences. Aslib Journal of Information Management, 76(1), 86–103. 10.1108/AJIM-05-2022-0261
  8. Cheng, Y., Wei, W., & Zhang, L. (2020). Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention. International Journal of Contemporary Hospitality Management, 32(10), 3227–3248. 10.1108/IJCHM-04-2020-0319

Ayrıntılar

Birincil Dil

İngilizce

Konular

Çevre ve Kültür, Kültürel çalışmalar (Diğer)

Bölüm

Araştırma Makalesi

Yayımlanma Tarihi

6 Ekim 2026

Gönderilme Tarihi

21 Nisan 2026

Kabul Tarihi

8 Eylül 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 19 Sayı: 7

Kaynak Göster

APA
Yaşar Bilici, L., Yalçın, D., & Uysal, E. (2026). Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs. Kent Akademisi, 19(7), 1-19. https://doi.org/10.35674/kent.1934916
AMA
1.Yaşar Bilici L, Yalçın D, Uysal E. Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs. Kent Akademisi. 2026;19(7):1-19. doi:10.35674/kent.1934916
Chicago
Yaşar Bilici, Lütfiye, Demet Yalçın, ve Emine Uysal. 2026. “Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs”. Kent Akademisi 19 (7): 1-19. https://doi.org/10.35674/kent.1934916.
EndNote
Yaşar Bilici L, Yalçın D, Uysal E (01 Ekim 2026) Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs. Kent Akademisi 19 7 1–19.
IEEE
[1]L. Yaşar Bilici, D. Yalçın, ve E. Uysal, “Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs”, Kent Akademisi, c. 19, sy 7, ss. 1–19, Eki. 2026, doi: 10.35674/kent.1934916.
ISNAD
Yaşar Bilici, Lütfiye - Yalçın, Demet - Uysal, Emine. “Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs”. Kent Akademisi 19/7 (01 Ekim 2026): 1-19. https://doi.org/10.35674/kent.1934916.
JAMA
1.Yaşar Bilici L, Yalçın D, Uysal E. Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs. Kent Akademisi. 2026;19:1–19.
MLA
Yaşar Bilici, Lütfiye, vd. “Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs”. Kent Akademisi, c. 19, sy 7, Ekim 2026, ss. 1-19, doi:10.35674/kent.1934916.
Vancouver
1.Lütfiye Yaşar Bilici, Demet Yalçın, Emine Uysal. Travelling as a Cultural Activity: Framing Perceptions of Communication in Balkan Travel Vlogs. Kent Akademisi. 01 Ekim 2026;19(7):1-19. doi:10.35674/kent.1934916

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