Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme

Şükrü Balcı; Muhsin Samet Okur; Javid Zeynalov

doi:10.56676/kiad.1766377

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Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme

Öz

Çevre okuryazarlığı, bireylerin çevresel sorunları anlaması, çözüm üretmesi ve sürdürülebilir bir yaşam biçimi benimsemesi açısından kritik bir beceridir. Bu araştırmanın temel amacı, üniversite gençliği arasında sosyal medya kullanımının çevre okuryazarlığı üzerindeki etkisini ortaya koymaktır. Çalışmanın ana odak noktası ise sosyal medya kullanımının üniversite gençliği arasında çevre bilinci oluşturma, çevresel kaygıyı artırma ve çevresel farkındalığı geliştirmedeki rolünü incelemektir. Bu çalışma, dijital çağda çevre eğitiminin sosyal medya aracılığıyla nasıl desteklenebileceğine dair bilgiler sunarken, sosyal medyanın gençlerin çevresel sorunlara karşı duygusal bağ kurarak harekete geçmelerini sağlayan bir platform işlevi gördüğünü de belirtmektedir. Araştırmada, nicel araştırma yöntemi kullanılmış ve ilişkisel tarama modeli temel alınmıştır. Bu bağlamda, Ankara’da öğrenim gören Ankara Üniversitesi, Gazi Üniversitesi, Ankara Hacı Bayram Veli Üniversitesi ve Hacettepe Üniversitesi’nde 430 gönüllü öğrenciyle yüz yüze ve çevrim içi anketler gerçekleştirilmiştir. Araştırma bulgularına göre, sosyal medya kullanımı çevre bilinci oluşturma, çevresel kaygıyı artırma ve çevresel farkındalık gibi davranışları teşvik etme açısından güçlü bir araçtır. Çalışma ayrıca, dijital çağda çevre eğitiminin sosyal medya aracılığıyla nasıl desteklenebileceğine dair önemli bulgular sunmaktadır. Bununla birlikte, çevre okuryazarlığı ile çevreye yönelik tutumların cinsiyete göre farklılaştığı tespit edilmiştir. Analizler sonucunda, kadınların çevre bilinci, çevresel kaygı ve çevresel farkındalık düzeylerinin erkeklere kıyasla daha yüksek olduğu belirlenmiştir. Sonuç olarak, sosyal medyanın üniversite gençliği arasında kullanımının, çevre okuryazarlığı ve onun alt boyutları üzerinde pozitif anlamlı bir etkiye sahip olduğu belirlenmiştir.

Anahtar Kelimeler

Çevre okuryazarlığı, çevre bilinci, çevresel kaygı, çevresel farkındalık, sosyal medya

The Effect of Social Media Use on Environmental Literacy: A Study of University Students

Öz

Environmental literacy is a critical skill that enables individuals to understand environmental problems, develop solutions, and adopt sustainable lifestyles. This study examines the relationship between social media use and environmental literacy among university students, focusing on how digital platforms relate to environmental awareness, concern, and consciousness. Furthermore, the research offers insights into how environmental education in the digital age may be supported through social media and highlights the potential role of networks in encouraging young people's engagement with environmental issues through emotional connection. Methodologically, the researchers employed a quantitative research method and adopted a relational survey model. To collect data, they conducted face-to-face and online surveys with 430 volunteer students from Ankara University, Gazi University, Ankara Hacı Bayram Veli University, and Hacettepe University. The empirical results indicate that social media use correlates positively with environmental consciousness, concern, and awareness among youth. These outcomes underscore the potential of social media as a complementary tool for supporting environmental education in the digital era. In addition, the research revealed significant gender-based differences, with female participants demonstrating higher levels of environmental awareness and concern than their male counterparts. Overall, the evidence suggests that regular social media usage among university students corresponds to a statistically significant and positive development in environmental literacy and its related dimensions.

Anahtar Kelimeler

Environmental literacy, environmental consciousness, environmental concern, environmental awareness, social media

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Gazetecilik

Bölüm

Araştırma Makalesi

Yazarlar

Şükrü Balcı
0000-0002-0477-0622
Türkiye

Muhsin Samet Okur ^*
0000-0001-5971-3863
Türkiye

Javid Zeynalov
0000-0002-9669-737X
Azerbaijan

Yayımlanma Tarihi

30 Haziran 2026

Gönderilme Tarihi

15 Ağustos 2025

Kabul Tarihi

8 Nisan 2026

Yayımlandığı Sayı

Yıl 2026 Sayı: 16

DOI

https://doi.org/10.56676/kiad.1766377

IZ

https://izlik.org/JA82WY72UM

APA

Balcı, Ş., Okur, M. S., & Zeynalov, J. (2026). Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme. Kastamonu İletişim Araştırmaları Dergisi, 16, 270-295. https://doi.org/10.56676/kiad.1766377

AMA

1.Balcı Ş, Okur MS, Zeynalov J. Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme. KİAD. 2026;(16):270-295. doi:10.56676/kiad.1766377

Chicago

Balcı, Şükrü, Muhsin Samet Okur, ve Javid Zeynalov. 2026. “Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme”. Kastamonu İletişim Araştırmaları Dergisi, sy 16: 270-95. https://doi.org/10.56676/kiad.1766377.

EndNote

Balcı Ş, Okur MS, Zeynalov J (01 Haziran 2026) Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme. Kastamonu İletişim Araştırmaları Dergisi 16 270–295.

IEEE

[1]Ş. Balcı, M. S. Okur, ve J. Zeynalov, “Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme”, KİAD, sy 16, ss. 270–295, Haz. 2026, doi: 10.56676/kiad.1766377.

ISNAD

Balcı, Şükrü - Okur, Muhsin Samet - Zeynalov, Javid. “Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme”. Kastamonu İletişim Araştırmaları Dergisi. 16 (01 Haziran 2026): 270-295. https://doi.org/10.56676/kiad.1766377.

JAMA

1.Balcı Ş, Okur MS, Zeynalov J. Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme. KİAD. 2026;:270–295.

MLA

Balcı, Şükrü, vd. “Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme”. Kastamonu İletişim Araştırmaları Dergisi, sy 16, Haziran 2026, ss. 270-95, doi:10.56676/kiad.1766377.

Vancouver

1.Şükrü Balcı, Muhsin Samet Okur, Javid Zeynalov. Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme. KİAD. 01 Haziran 2026;(16):270-95. doi:10.56676/kiad.1766377

Bu eser Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Sosyal Medya Kullanımının Çevre Okuryazarlığı Üzerindeki Etkisi: Üniversite Gençliği Üzerine Bir İnceleme

Öz

Anahtar Kelimeler

The Effect of Social Media Use on Environmental Literacy: A Study of University Students

Öz

Anahtar Kelimeler

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