Toplumun Deprem Tehlikesine Karşı Hazırlıklı Olmasında Risk Yönetimi ve Risk İletişimin Rolü

The present study has been realized to display the role of risk communication and mass media, which feature a significant function in risk communication, in the course of risk management as protective and preventive service in terms of society's ability .to protect itself from the destructive effects of earthquakes, in other words, its being prepared for the danger of earthquakes. The study is important since it displays the preparations necessary to be realized in terms of risk management and risk communication to enable the society in Turkey, before any earthquake, to protect itself from its damages in the study, the literature scanning method has been applied. In risk communication within the concept of protective and preventive service, mass media, due to their property of reaching the entire society and its social function of public education, play a central role in the training of preparation for the earthquake risk before any earthquake in order to enable individuals to develop attitudes and behavior toward protection against the destructive effects of earthquakes. Since there is no immediate direct control on the contents and form of information send to the mass media means, it is a very important topic that mass media devices on institutional level act in a way responsible to the social environment in which they are situated, in other words, that they act by our age's concept of "social responsibility''. and that it is ,compulsory for them to preestimate any probable effects and consequences which their institutional decisions may create oh the social system at the stage of deciding on their activities and broadcasting. (messages delivered). Since there is not any extensive and coordinated management system for diminishing the earthquake damages in Turkey yet and since on the level of community the consciousness of being prepared for eartquakes by taking damage diminishing precautions is not developed sufficiently as well, mass media have to undertake a great duty in the development of manners and behavior related to taken precautions for protection against the damages of earthquakes.