Kozmetik Reklamlarında Kadın ve Nesne İlişkisi

Yıl 2002, Sayı: 1, 75 - 93, 27.03.2002

Halime Yücel Altınel

Öz

In this work the relationship between woman image and cosmetics in television advertisements through 2001-2002 is analized by using the principles of semiotics. The representation of the
objects and the consumption values reflected in the advertisements have been taken as fundamental elements in order to determine the relationship of the woman with the object. These values can be dassified as functionality, existence, pragmatism and enjoyment. it is observed that, far the subject of advertisement, the functional values of the object remain as a means to reach existential values and her problems related to her appearance are not individual but social.

Anahtar Kelimeler

Reklam, Kadın, Göstergebilim

Kaynakça

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