Araştırma Makalesi
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İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü

Yıl 2021, Cilt: 13 Sayı: 25, 398 - 412, 28.11.2021
https://doi.org/10.20990/kilisiibfakademik.972264

Öz

Amaç: Bu araştırmanın amacı, indirim duyarlılığının impulsif satın alma davranışına etkisinde mağazaya ait uyarıcıların düzenleyici rolünün incelenmesidir.
Tasarım/Yöntem: Araştırmada kolayda örneklem yöntemiyle belirlenmiş 472 katılımcıdan elde edilen veriler kullanılmıştır. Veriler SPSS 20.0 istatistik paket programı ve LISREL 8.7 veri analizi programı ile Yapısal Eşitlik Modellemesi ile analiz edilmiştir.
Bulgular: Yapılan analizler sonucunda; tüketicilerin indirim duyarlılığının impulsif satın alma davranışı olarak tanımlanan plansız satın alma üzerinde olumlu etkiye sahip olduğu bulgusuna ulaşılmıştır. Bu sonuçtan hareket ile araştırmanın amacını oluşturan mağaza atmosferinin söz konusu etkide düzenleyici rolü incelenmiş ve uyarıcıların varlığı halinde etkinin giderek arttığı bulgusuna ulaşılmıştır.
Sınırlılıklar: Araştırmada kullanılan örneklem yalnızca Çankırı ilinde yaşamakta olan 18 yaş üzeri katılımcılardan oluşmaktadır. Aynı zamanda bu katılımcıların yaygın mağaza ağına sahip hazır giyim mağazalarından alışveriş yapmış olmaları şartı aranmaktadır. Örneklemin yalnızca belirli bir odak noktada yer alan katılımcılardan oluşması ve mağaza atmosferi olarak belirli alt boyutların kullanılmış olması araştırmanın sınırlılıklarındandır.
Özgünlük/Değer: İndirim duyarlılığı ve impulsif satın alma davranışı üzerine yapılmış çalışmalar literatürde sıklıkla yer almaktadır. Araştırmada indirim duyarlılığına sahip tüketicilerin impulsif satın alma davranışlarında mağaza atmosferinin düzenleyici rölünün incelenmesi ileriki araştırmalara ışık tutabilecek nitelikte olup, araştırmaya özgünlük katmaktadır.

Kaynakça

  • Abratt, R., & Goodey, S. D. (1990). Unplanned buying and in-store stimuli in supermarkets. Managerial and Decision Economics, 11(2), 111-121, https://doi.org/10.1002/mde.4090110204
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  • Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22, 328-339, https://doi.org/10.1177/0092070394224002
  • Baker, J., Parasuraman, A. P., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, 66, 120-141, https://doi.org/10.1509/jmkg.66.2.120.18470
  • Beatty, S. E., & Ferrel, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191, https://doi.org/10.1016/S0022-4359(99)80092-X
  • Berry, D. (1990). Marketing mix for the ‘90s adds and S and 2Cs to 4Ps. Marketing News, 24(6), 10.
  • Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56, 57-71, https://doi.org/10.1177/002224299205600205
  • Boomsma, A., & Hoogland, J. J. (2001). The robustness of LISREL modeling revisited. In R. Cudeck, S. Du Toit, & D. Sörbom (Eds.), Structural equation models: Present and future. A Festschrift in Honor of Karl Jöreskog (pp. 139-168), Scientific Software International.
  • Cobb, C. J., & Hoyer W. D. (1986). Planned versus impulse purchase behavior. Journal of Retailing, 62(4), 384-409, https://psycnet.apa.org/record/1988-12512-001.
  • Corstjens, J., Corstjens, M., & Lal, R. (1995). Retail competition in the fast-moving consumer goods industry: The case of France and the UK. European Management Journal, 13(4), 363-373, https://doi.org/10.1016/0263-2373(95)00028-J
  • Degeratu, A., Rangaswamy, A., & Wu, J. (2000). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. International Journal of Research in Marketing, 17(1), 55-78, https://doi.org/10.1016/S0167-8116(00)00005-7
  • Dube, L., Chebat, J. C., & Morin, S. (1995). The effects of background music on consumers’ desire to affiliate in buyer-seller interactions. Psychology & Marketing, 12(4), 305-319, https://doi.org/10.1002/mar.4220120407
  • Feick, L., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. Journal of Marketing, 51(1), 83-97, https://doi.org/10.2307/1251146
  • Ferreira, A. G., & Coelho, F. J. (2015). Product involvement, price perceptions, and brand loyalty. Journal of Product & Brand Management, 24(4), 349-364, https://doi.org/10.1108/JPBM-06-2014-0623
  • Hair, J. F., Anderson, R. E., Tahtam, R. L., & Black, W. C. (1998). Multivariate data analysis. Prentice Hall International Inc.
  • Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(15), 403-419, https://doi.org/10.1108/07363760010341045
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis (2nd Edition). The Guilford Press.
  • Hoogland, J., & Boomsma, A. (1998). Robustness studies in covariance structure modeling-an overview and a meta-analysis. Journal of Sociological Methods & Research, 29(3), 329-367, https://doi.org/10.1177/0049124198026003003
  • Ivy, J. (2008). A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288-299, https://doi.org/10.1108/09513540810875635
  • Jin, B., & Sternquist, B. (2003). The influence of retail environment on price perceptions: An exploratory study of US and Korean students. International Marketing Review, 20(6), 643-660, https://doi.org/10.1108/02651330310505231
  • Kaltcheva, V. D., & Weitz, B. A. (2006). When should a retailer create an exciting store environment? Journal of Marketing, 70, 107-118, https://doi.org/10.1509/jmkg.70.1.107.qxd
  • Kaş, İ., & Bozbay, Z. (2017). Mağaza atmosferi algıları itibariyle oluşan tüketici gruplarının anlık satın alma davranışlarındaki farklılıkların belirlenmesi. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 6(3), 97-110, https://dergipark.org.tr/tr/download/article-file/365515.
  • Kaur, P., & Singh, R. (2007). Uncovering retail shopping motives of Indian youth. Young Consumers, 8(2), 128-138, https://doi.org/10.1108/17473610710757491
  • Khare, A., Achtani, D., & Khattar, M. (2014). Influence of price perception and shopping motives on Indian consumers’attitude towards retailer promotions in malls. Asia Pacific Journal of Marketing and Logistics, 26(2), 272-295, https://doi.org/10.1108/APJML-09-2013-0097
  • Kim, J. (2003). College students apparel ımpulse buying behaviors in relation to visual merchandising [Master’s Thesis, University of Georgia]. https://getd.libs.uga.edu/pdfs/kim_jiyeon_200308_ms.pdf
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The Regulatory Role of Stimulants Against Store in the Effect of Discount Sensitivity on the Impulse Purchase Behavior

Yıl 2021, Cilt: 13 Sayı: 25, 398 - 412, 28.11.2021
https://doi.org/10.20990/kilisiibfakademik.972264

Öz

Purpose: This study aims to examine the moderator role of store stimuli in the effect of discount sensitivity on impulsive buying behaviour.
Design/Methodology: Data obtained from 472 participants determined by convenience sampling method were used in the study. The data were analyzed with SPSS 20.0 statistical package program and LISREL 8.7 data analysis program and Structural Equation Modeling.
Findings: As a result of the analyzes made; It has been found that consumers' discount sensitivity has a positive effect on impulsive buying, which is defined as impulsive buying behaviour. Based on this result, the moderator role of the store atmosphere, which is the aim of the research, was examined and it was found that the effect increases gradually in the presence of stimulants.
Limitations: The sample used in the study consists only of participants over the age of 18 living in Çankırı. At the same time, it is required that these participants have made purchases from ready-made clothing stores with a widespread store network. The limitations of the research are that the sample consists of only participants at a certain focal point and that certain sub-dimensions are used as the store atmosphere.
Originality/Value: Studies on discount sensitivity and impulsive buying behaviour are frequently found in the literature. Examination of the regulatory role of the store atmosphere in the impulsive buying behaviour of consumers with discount sensitivity in the research can shed light on future research and adds originality to the research.

Kaynakça

  • Abratt, R., & Goodey, S. D. (1990). Unplanned buying and in-store stimuli in supermarkets. Managerial and Decision Economics, 11(2), 111-121, https://doi.org/10.1002/mde.4090110204
  • Arslan, M. (2004). Mağazacılıkta atmosfer. Derin Yayınları.
  • Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science, 22, 328-339, https://doi.org/10.1177/0092070394224002
  • Baker, J., Parasuraman, A. P., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, 66, 120-141, https://doi.org/10.1509/jmkg.66.2.120.18470
  • Beatty, S. E., & Ferrel, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191, https://doi.org/10.1016/S0022-4359(99)80092-X
  • Berry, D. (1990). Marketing mix for the ‘90s adds and S and 2Cs to 4Ps. Marketing News, 24(6), 10.
  • Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56, 57-71, https://doi.org/10.1177/002224299205600205
  • Boomsma, A., & Hoogland, J. J. (2001). The robustness of LISREL modeling revisited. In R. Cudeck, S. Du Toit, & D. Sörbom (Eds.), Structural equation models: Present and future. A Festschrift in Honor of Karl Jöreskog (pp. 139-168), Scientific Software International.
  • Cobb, C. J., & Hoyer W. D. (1986). Planned versus impulse purchase behavior. Journal of Retailing, 62(4), 384-409, https://psycnet.apa.org/record/1988-12512-001.
  • Corstjens, J., Corstjens, M., & Lal, R. (1995). Retail competition in the fast-moving consumer goods industry: The case of France and the UK. European Management Journal, 13(4), 363-373, https://doi.org/10.1016/0263-2373(95)00028-J
  • Degeratu, A., Rangaswamy, A., & Wu, J. (2000). Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. International Journal of Research in Marketing, 17(1), 55-78, https://doi.org/10.1016/S0167-8116(00)00005-7
  • Dube, L., Chebat, J. C., & Morin, S. (1995). The effects of background music on consumers’ desire to affiliate in buyer-seller interactions. Psychology & Marketing, 12(4), 305-319, https://doi.org/10.1002/mar.4220120407
  • Feick, L., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. Journal of Marketing, 51(1), 83-97, https://doi.org/10.2307/1251146
  • Ferreira, A. G., & Coelho, F. J. (2015). Product involvement, price perceptions, and brand loyalty. Journal of Product & Brand Management, 24(4), 349-364, https://doi.org/10.1108/JPBM-06-2014-0623
  • Hair, J. F., Anderson, R. E., Tahtam, R. L., & Black, W. C. (1998). Multivariate data analysis. Prentice Hall International Inc.
  • Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(15), 403-419, https://doi.org/10.1108/07363760010341045
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis (2nd Edition). The Guilford Press.
  • Hoogland, J., & Boomsma, A. (1998). Robustness studies in covariance structure modeling-an overview and a meta-analysis. Journal of Sociological Methods & Research, 29(3), 329-367, https://doi.org/10.1177/0049124198026003003
  • Ivy, J. (2008). A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288-299, https://doi.org/10.1108/09513540810875635
  • Jin, B., & Sternquist, B. (2003). The influence of retail environment on price perceptions: An exploratory study of US and Korean students. International Marketing Review, 20(6), 643-660, https://doi.org/10.1108/02651330310505231
  • Kaltcheva, V. D., & Weitz, B. A. (2006). When should a retailer create an exciting store environment? Journal of Marketing, 70, 107-118, https://doi.org/10.1509/jmkg.70.1.107.qxd
  • Kaş, İ., & Bozbay, Z. (2017). Mağaza atmosferi algıları itibariyle oluşan tüketici gruplarının anlık satın alma davranışlarındaki farklılıkların belirlenmesi. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 6(3), 97-110, https://dergipark.org.tr/tr/download/article-file/365515.
  • Kaur, P., & Singh, R. (2007). Uncovering retail shopping motives of Indian youth. Young Consumers, 8(2), 128-138, https://doi.org/10.1108/17473610710757491
  • Khare, A., Achtani, D., & Khattar, M. (2014). Influence of price perception and shopping motives on Indian consumers’attitude towards retailer promotions in malls. Asia Pacific Journal of Marketing and Logistics, 26(2), 272-295, https://doi.org/10.1108/APJML-09-2013-0097
  • Kim, J. (2003). College students apparel ımpulse buying behaviors in relation to visual merchandising [Master’s Thesis, University of Georgia]. https://getd.libs.uga.edu/pdfs/kim_jiyeon_200308_ms.pdf
  • Kim, J. H., Kim, M., & Lennon, S. J. (2009). Effects of web site atmospherics on consumer responses: Music and product presentation. Direct Marketing: An International Journal, 3(1), 4-19, https://doi.org/10.1108/17505930910945705
  • Kim, K. H. (2009). The relation among fit indexes, power, and sample size in structural equation modeling. Structural Equation Modeling: A MultidisciplinaryJournal, 12(3), 368-390, https://doi.org/10.1207/s15328007sem1203_2
  • Kotler, P. (1973). Atmospheric as a marketing tool. Journal of Retailing, 49(4), 48-64, http://belzludovic.free.fr/nolwenn/Kotler%20-%20Atmospherics%20as%20a%20marketing%20tool%20%20%28cit%C3%A9%20171%29%20-%201973.pdf
  • Kumar, A., & Kim, Y. K. (2014). The store-as-a-brand strategy: The effect of store environment on customer responses. Journal of Retailing and Consumer Services, 21(5), 685-695. https://doi.org/10.1016/j.jretconser.2014.04.008
  • Kurt, S. (2015). Pazarlama ilkeleri fiyat stratejileri. http://kisi.deu.edu.tr/sumeyra.kurt/Pazarlamaya%20Giris/8SEKIZINCI%20HAFTA_FIYAT.pdf.
  • Kurtuluş, K. (2006). Pazarlama araştırmaları (8. Baskı). Literatür Yayıncılık.
  • Licata, J. W., Biswas, A., & Krishnan, B. C. (1998). Ambiguity and exaggeration in price promotion: Perceptions of the elder and nonelder consumer. Journal of Consumer Affairs, 32(1), 56-81, https://doi.org/10.1111/j.1745-6606.1998.tb00400.x
  • Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1995). Assessing the domain specificity of deal proneness: A field study. Journal of Consumer Research, 22(3), 314-326, https://doi.org/10.1086/209453
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  • Liu, Y., Hongxiu, L., & Hu, F. (2013). Websites attributes in urging online ımpulse purchase: An empirical ınvestigation on consumer perceptions. Decision Support Systems, 55(3), https://doi.org/10.1016/j.dss.2013.04.001
  • Machleit, K. A., & Eroğlu, S. A. (2000). Describing and measuring emotional response to shopping experience. Journal of Business Research, 49(2), 101-111, https://doi.org/10.1016/S0148-2963(99)00007-7
  • Mattila, A. S., & Wirtz J. (2001). Congruency of scent and music as a driver of in-store evaluations and behavior. Journal of Retailing, 77(2), 273-289, https://doi.org/10.1016/S0022-4359(01)00042-2
  • Mattila, A. S., & Wirtz J. (2008). The role of store environmental stimulation and social factors on impulse purchasing. Journal of Services Marketing, 22(7), 562-567, https://doi.org/10.1108/08876040810909686
  • Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press, https://mitpress.mit.edu/books/approach-environmental-psychology
  • Mishra, R., & Shukla, A. (2013). The effects of brand consciousness, sale proneness and buying urge on impulsive buying behaviour: An empirical research. International Journal of Sales & Marketing Management Research and Development, 3(5), 1-10, http://www.tjprc.org/publishpapers/2-33-1383900300-1.%20The%20effects%20of%20brand.full.pdf
  • Monroe, K. B., & Chapman, J. D. (1987). Framing effects on buyers’subjective product evaluations. The Association for Consumer Research, 14, 193-197, https://acrwebsite.org/volumes/6684/volumes/v14/NA-14
  • Moore, M., Kennedy K. M., & Fairhurst, A. (2003). Cross-cultural equivalence of price perceptions between US and Polish consumers. International Journal of Retail & Distribution Management, 31(5), 268-279, https://doi.org/10.1108/09590550310472433
  • Özgüven, N. T. (2015). Market alışverişlerinde plansız satın alma davranışında demografik farklılığı belirlemeye yönelik bir araştırma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 34, 87-94, http://dergisosyalbil.selcuk.edu.tr/susbed/article/view/1109/1034
  • Pantano, E. (2014). Innovation drivers in retail industry. International Journal of Information Management, 34(3), 344-350, https://doi.org/10.1016/j.ijinfomgt.2014.03.002
  • Parboteeah, D.V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20(1), 60-78, https://doi.org/10.1287/isre.1070.0157
  • Park, E. J., Kim, E. Y., & Forney, J. C. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management, 10(4), 433-446, https://doi.org/10.1108/13612020610701965
  • Pentecost, D. R., & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generation cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43-52, https://doi.org/10.1016/j.jretconser.2009.09.003
  • Piron, F. (1991). Defining impulse purchasing. Advances in Consumer Research, 18, 509-514, https://www.acrwebsite.org/volumes/7206/volumes/v18/NA-18
  • Prasad, J. S., & Aryasri, A. R. (2009). Determinants of shopper behaviour in e-tailing: An empirical analysis. Paradigm, 13(1), 73-83, https://doi.org/10.1177/0971890720090110
  • Rehman, F., Ilyas, M., Nawaz, T., & Hyder, S. (2014). How facebook advertising affects buying behavior of young consumers: The moderating role of gender. Academic Research International, 5(4), https://www.researchgate.net/publication/324839226_How_Facebook_Advertising_Affects_ Buying_Behavior_of_Young_Consumers_The_Moderating_Role_of_Gender.
  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199, https://doi.org/10.1086/209105
  • Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313, https://doi.org/10.1086/209452
  • Saad, M., & Metawie, M. (2015). Store environment, personality factors and impulse buying behavior in Egypt: The mediating roles of shop enjoyment and ımpulse buying tendencies. Journal of Business and Management Sciences, 3(2), 69-77, https://doi.org/10.12691/jbms-3-2-3
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit-measures. Methods of Psychological Research Online, 8(2), 23-74, https://www.researchgate.net/publication/251060246_Evaluating_the_Fit_of_Structural_Equation_Models_Tests_of_Significance_and_Descriptive_Goodness-of-Fit_Measures
  • Sharma, B. K., Mishra, S., & Arora, L. (2018). Does social medium influence impulse buying of Indian buyers. Journal of Management and Research, 18(1), 27-36, https://www.researchgate.net/publication/324684804_Does_Social_Medium_Influence_Impulse_Buying_of_Indian_Buyers#fullTextFileContent
  • Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being. Pearson.
  • Spangenberg, E. R., Grohmann, B., & Sprott, D. E. (2005). It’s beginning to smell (and sound) a lot like Christmas: The interactive effects of ambient scent and music in a retail setting. Journal of Business Research, 58(11), 1583-1589. https://doi.org/10.1016/j.jbusres.2004.09.005
  • Spies, K., Hesse, F., & Loesch, K. (1997). Store atmosphere, mood and purchasing behavior. International Journal of Research in Marketing, 14, 1-17, https://www.academia.edu/15977913/Store_atmosphere_mood_and_purchasing_behavior
  • Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62, https://doi.org/10.2307/1248439
  • Topuz, Y. V., & Çambaşı, İ. (2014). Asgari ücretli tüketı̇cı̇lerı̇n fı̇yat ve fı̇yat kalı̇te algısı: Cep telefonu ürünlerı̇ üzerı̇ne bir araştırma. Niğde Üniversitesi İİBF Dergisi, 7(1), 315-327, https://dergipark.org.tr/tr/download/article-file/185108
  • Triwidisari, A., Nurkhin, A., & Muhsin, M. (2017). The relationships between instagram social media usage, hedonic shopping motives and financial literacy on impulse buying. Dinamika Pendidikan, 12(2), 170-181, https://doi.org/10.15294/dp.v12i2.13565
  • Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 49(2), 193-211, https://doi.org/10.1016/S0148-2963(99)00010-7
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  • Wathcravesringkan, K. T., Yan, R., & Yurchisin, J. (2008). Cross‐cultural invariance of consumers’price perception measures: Eastern Asian. International Journal of Retail & Distribution Management, 36(10), 759-779, https://doi.org/10.1108/09590550810900982
  • Yu, S. F. (2008). Price perception of online airline ticket shoppers. Journal of Air Transport Management, 14(2), 66-69, https://doi.org/10.1016/j.jairtraman.2007.11.002
  • Zhou, L., & Wong, A. (2004). Consumer impulse buying and ın-store stimuli in Chinese supermarkets. Journal of International Consumer Marketing, 16(2), 37-53, https://doi.org/10.1300/J046v16n02_03
Toplam 66 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm ARAŞTIRMA MAKALELERİ
Yazarlar

Nur Çağlar Çetinkaya 0000-0002-6047-2718

Yayımlanma Tarihi 28 Kasım 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 13 Sayı: 25

Kaynak Göster

APA Çağlar Çetinkaya, N. (2021). İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü. Akademik Araştırmalar Ve Çalışmalar Dergisi (AKAD), 13(25), 398-412. https://doi.org/10.20990/kilisiibfakademik.972264
AMA Çağlar Çetinkaya N. İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD). Kasım 2021;13(25):398-412. doi:10.20990/kilisiibfakademik.972264
Chicago Çağlar Çetinkaya, Nur. “İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü”. Akademik Araştırmalar Ve Çalışmalar Dergisi (AKAD) 13, sy. 25 (Kasım 2021): 398-412. https://doi.org/10.20990/kilisiibfakademik.972264.
EndNote Çağlar Çetinkaya N (01 Kasım 2021) İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD) 13 25 398–412.
IEEE N. Çağlar Çetinkaya, “İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü”, Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD), c. 13, sy. 25, ss. 398–412, 2021, doi: 10.20990/kilisiibfakademik.972264.
ISNAD Çağlar Çetinkaya, Nur. “İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü”. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD) 13/25 (Kasım 2021), 398-412. https://doi.org/10.20990/kilisiibfakademik.972264.
JAMA Çağlar Çetinkaya N. İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD). 2021;13:398–412.
MLA Çağlar Çetinkaya, Nur. “İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü”. Akademik Araştırmalar Ve Çalışmalar Dergisi (AKAD), c. 13, sy. 25, 2021, ss. 398-12, doi:10.20990/kilisiibfakademik.972264.
Vancouver Çağlar Çetinkaya N. İndirim Duyarlılığının İmpulsif Satın Alma Davranışına Etkisinde Mağazaya Ait Uyarıcıların Düzenleyici Rolü. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD). 2021;13(25):398-412.