Tutumluluk Ölçeğinin Türkçeye Uyarlanması: Yapısal Geçerlik ve Kültürel Uyum Üzerine Bir İnceleme

Yıl 2025, Cilt: 11 Sayı: 1, 51 - 69, 30.06.2025

Neslihan Künye Polat

Öz

Tüketici davranışlarının giderek karmaşıklaştığı günümüzde, bireylerin harcama tercihlerini şekillendiren psikolojik ve kültürel faktörlerin anlaşılması büyük önem taşımaktadır. Bu çalışma, bireylerin ekonomik kaynakları dikkatli ve ölçülü biçimde kullanma eğilimini ifade eden tutumluluk kavramının Türk kültüründeki karşılığını incelemeyi ve Lastovicka vd. (1999) tarafından geliştirilen Frugality Scale’in Türkçeye uyarlanmasını amaçlamaktadır. Ölçeğin uyarlama süreci, çift yönlü çeviri ve uzman görüşleriyle hem dilsel hem de kavramsal açıdan titizlikle yürütülmüş; ardından 304 üniversite öğrencisinden elde edilen verilerle geçerlik ve güvenirlik analizleri gerçekleştirilmiştir. Çalışma, yalnızca psikometrik özelliklere odaklanmakla kalmamış, aynı zamanda tutumluluğun Türk tüketiciler tarafından nasıl anlamlandırıldığını da irdelemiştir. Bulgular, tutumluluğun materyalizm karşıtı bir tutum ve yüksek öz-kontrol düzeyi ile ilişkili olduğunu göstermektedir. Tutumluluk, bu çerçevede yalnızca ekonomik nedenlerle değil, bireylerin değer sistemleri, yaşam tarzı ve psikolojik eğilimleriyle de şekillenen çok boyutlu bir kişilik özelliği olarak ele alınmaktadır. Çalışma, pazarlama ve tüketici psikolojisi literatürüne hem kavramsal hem de uygulamalı düzeyde katkı sunmaktadır.

Anahtar Kelimeler

Tutumluluk , Ölçek Uyarlama , Materyalizm , Öz-Kontrol , Tüketici Davranışı , Türkiye.

Turkish Adaptation of the Frugality Scale: A Study on Construct Validity and Cultural Adaptation

Öz

In today’s increasingly intricate dynamics of consumer behavior, understanding the psychological and cultural factors that shape individuals’ spending preferences has become critically important. This study aims to examine the concept of frugality—defined as the tendency to use economic resources carefully and moderately—within the context of Turkish culture, and to adapt the Frugality Scale developed by Lastovicka et al. (1999) into Turkish. The adaptation process was meticulously carried out using a bilingual translation method and expert evaluations to ensure both linguistic and conceptual equivalence. Data collected from 304 university students were subsequently analyzed for validity and reliability. In addition to evaluating the psychometric properties of the scale, the study explores how Turkish consumers conceptualize frugality. The findings suggest that frugality is associated with an anti-materialistic orientation and a high level of self-control. In this context, frugality emerges not merely as a response to economic necessity, but as a multidimensional personality trait shaped by individuals’ value systems, lifestyles, and psychological tendencies. Accordingly, this study offers both conceptual and practical contributions to the fields of marketing and consumer psychology.

Anahtar Kelimeler

Frugality , scale adaptation , materialism , self-coontrol , cosumer behavior , Türkiye

Kaynakça

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