Determining The Factors Affecting Consumers’ Purchase Intention For Counterfeit Products: A Research On Garment Industry

Öz

The aim of this paper is to determine factors that affect consumers’ purchase intention for counterfeit goods. History of counterfeiting, growth reasons, results of counterfeiting and last but not least, counterfeiting as a phenomenon are treated firstly. Secondly, data collected by face-to-face surveys from consumers in Istanbul are analyzed in the framework of the reasearch model. The variables and dimensions remaining in the research model are examined in order to measure presumptive effects on the consumers’ intention to purchase counterfeit goods. For this purpose, effects analyzes are carried out.

Anahtar Kelimeler

• Counterfeiting
• counterfeit purchase intention
• consumer related factors
• social related factors
• product related factors

Tüketicilerin Taklit Ürün Satın Alma Niyetini Etkileyen Faktörlerin Belirlenmesi: Hazır Giyim Sektörü Üzerine Bir Araştırma

Öz

Bu çalışmanın amacı, tüketicilerin taklit ürün satın alma niyetini etkileyen faktörlerin belirlenmesidir. Çalışmada ilk olarak, yalnızca modern dönemde değil antik dönemlerde dahi varlığını sürdüren taklitçilik olgusu, taklitçilik faaliyetlerinin tarihçesi, büyüme sebepleri ve sonuçları tartışılmaktadır. İkinci olarak, İstanbul’da tüketicilerden yüz yüze anket yöntemiyle toplanan veriler, kurulan araştırma modeli çerçevesinde çeşitli analizlere tabi tutulmaktadır. Son olarak ise analizler sonucunda araştırma modelinde yer alan değişkenlerin, tüketicilerin taklit ürün satın alma niyetleri üzerindeki etkisini ölçmek amacıyla etki analizleri yapılmaktadır.

Anahtar Kelimeler

• Taklitçilik
• taklit ürün satın alma niyeti
• tüketiciye ilişkin faktörler
• sosyal faktörler
• ürüne ilişkin faktörler

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