Sürdürülebilir Kariyer ve Kariyer Tatmini İlişkisinde İşveren Markasının Düzenleyici Rolü

Öz

Bu araştırmanın amacı, sürdürülebilir kariyer algısının kariyer tatmini üzerindeki etkisini ve bu ilişkide işveren markası algısının düzenleyici (moderator) rolünü incelemektir. Araştırma verileri, inşaat sektöründe faaliyet gösteren işletmelerde çalışan 233 beyaz yakalıdan anket yöntemiyle toplanmıştır. Ölçümde kariyer sürdürülebilirliği, kariyer tatmini ve işveren çekiciliği temelli işveren markası algısı ölçekleri kullanılmıştır. Regresyon analizi sonuçları, sürdürülebilir kariyer algısının kariyer tatminini pozitif yönde etkilediğini göstermiştir. Moderatör hipotezi ise Hayes PROCESS Macro Model 1 ile test edilmiştir. Analiz sonucunda işveren markası algısının düzenleyici etkisi desteklenmemiştir. Bulgular, sürdürülebilir kariyerin kariyer tatmini açısından güçlü bir belirleyici olduğunu; işveren markasının ise bu ilişkiyi düzenleyen bir mekanizma olmaktan ziyade dolaylı yollarla veya farklı bağlamsal değişkenlerle birlikte etkide bulunabileceğini düşündürmektedir.

Anahtar Kelimeler

• sürdürülebilir kariyer
• kariyer tatmini
• işveren markası

The Moderating Role of Employer Branding in The Relationship Between Sustainable Career and Career Satisfaction

Öz

This research aims to examine the effect of the perception of a sustainable career on career satisfaction and the moderating role of employer brand perception in this relationship. Research data was collected through a survey of 233 white-collar workers employed in construction companies. The measurement scales used were career sustainability, career satisfaction, and employer attractiveness-based employer brand perception. Regression analysis results showed that the perception of a sustainable career has a positive effect on career satisfaction. The moderating hypothesis was tested using the Hayes PROCESS Macro Model 1. The analysis did not support a moderating effect of employer brand perception. The findings suggest that a sustainable career is a strong predictor of career satisfaction and that employer branding, rather than being a moderating mechanism, may influence this relationship indirectly or in conjunction with different contextual variables.

Anahtar Kelimeler

• sustainable career
• career satisfaction
• employer branding

Kaynakça

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