Beveridge, D. (ll, June 1997). Pitfalls ofmarketing. The Miami herald, B3
DeForest, M. E. (1998, September).Hecho en Mexico: Tips for success. Apparel Industry Magazine, 59, (9), 98-106.
Dempsey, G.(1992, December) Global communication comes ınto its own. International Association of Business Communicatiors. (IABC) Communication World, 21-23.
Doi, L. T. (1982). The Japanese patterns of communication and the concept of Amae. In, L. A. Samovar &, R. E. Porter Intercultural Communication: A Reader, (3rd Edition). ?: Wadsworth. 219.
Donsbach, W.(1995, Fall). Lapdogs, watchdogs, and junkyard dogs. Media Studies Journal, 2., (28).
Ferraro, G. P. (1994). The cultural dimension of international business, (2nd Edition). Englewood Cliffs, NJ: Prentice Halı.
Gannon, M. J. (1994). Understanding global cultures-metaphorical journeys through 17 countries. ?: Sage.
Halberstam, J. (1992). A prolegomenon for a theory ofnews. In E. D. Cohen (Ed.). Philosophical Issues in Journalism. ?: Oxford University Press.
Hall, E. T. (1976). Beyond culture. Garden City, NY: Anehor Press/Doubleday.
Harris, P. R. & Moran, R T. (1991). Managing cultural differences-high performance strategies for a new world of business, (3rd Edition). ?: Gulf
Hofstede, G. (1980) Cultures conseguances-international differences in workrelated values. ?: Sage.
Kenton, S. B. & Valentine, D. (1997) Cross talk: Communicating in a multicultural workplace. ?: Prentice Halı.
Lane, H. W., DiStefano, J. J. & Maznevski, M. L. (1997). International management behavior. (3rd Edition). ?: Blackwell
Neff, B. D. (1-4 November 1990). Mass communication, public communication, and interpersonal communication: A global model for ınternational PR. Paper presented at the annual meeting of the speech communication association, Chicago.
Poulin, E. (20 Octoberl 997). Public Relations Reporter, 40, (41), 1-4.
Riley, M. (1991). Indigenous resources in a ghanaian town: potential for health education. Paper presented at the international communication association conference, Chicago.
Samovar, L. A. & Porter, R. E. (1982). Intercultural communication: Areader, (3rd Edition). ?: Wadsworth.
Seow, F. T. (1995, Fall). A free and Flippant media. Media Studies Journal, 2., (4), 77-81.
Shapard, J. (1990, Winter). Observations on cross-cultual electronic networking. Who le Earth Review, 69, 32.
Starosta, W. J. (1979, Fall). Roots for an older rhetorie: On rhetorieal effeetiveness in the third world. The Western Journal of Speeeh Communication, 43, 278- 287.
Toronto Star. (23 January 1994). Chanel apologizes for offense to Muslims. A3.
Wakefield, R. ı. (1997). International publie relations: A theoretical approaeh to exeellence based on a worlwide delphi study. University of Maryland at Collage Park doetoral dissertation.
Warner, ı. & Bearner, L. (1995). Intereu1tural eommunieation in the global workplaee. ?: Irwin MeGraw-Hilı.
Yousef, F. S. (1982). North Amerieans in the Middle East: Aspeets ofthe roles of friendliness, religion, and women in eross-eu1tural relations. In L. A. Samovar & R. E. Porter (Eds.), Intereu1tural eommunication: Areader, (3rd Edition). ?: Wadsworth.
Zaharna, R. S. (1995, Fall). Understanding eu1tural preferenees ofArab eommunieation patterns. Publie Relations Review, n, (3), 241.
DÜNYANIN KÜLTÜREL KALıPLARıNı ANLAMAK ULUSLARARASI STRATEJİK HALKLA İLİşKİLER PROGRAMLARININ UYGULANMASıNDA BİR GEREKLİLİK
Beveridge, D. (ll, June 1997). Pitfalls ofmarketing. The Miami herald, B3
DeForest, M. E. (1998, September).Hecho en Mexico: Tips for success. Apparel Industry Magazine, 59, (9), 98-106.
Dempsey, G.(1992, December) Global communication comes ınto its own. International Association of Business Communicatiors. (IABC) Communication World, 21-23.
Doi, L. T. (1982). The Japanese patterns of communication and the concept of Amae. In, L. A. Samovar &, R. E. Porter Intercultural Communication: A Reader, (3rd Edition). ?: Wadsworth. 219.
Donsbach, W.(1995, Fall). Lapdogs, watchdogs, and junkyard dogs. Media Studies Journal, 2., (28).
Ferraro, G. P. (1994). The cultural dimension of international business, (2nd Edition). Englewood Cliffs, NJ: Prentice Halı.
Gannon, M. J. (1994). Understanding global cultures-metaphorical journeys through 17 countries. ?: Sage.
Halberstam, J. (1992). A prolegomenon for a theory ofnews. In E. D. Cohen (Ed.). Philosophical Issues in Journalism. ?: Oxford University Press.
Hall, E. T. (1976). Beyond culture. Garden City, NY: Anehor Press/Doubleday.
Harris, P. R. & Moran, R T. (1991). Managing cultural differences-high performance strategies for a new world of business, (3rd Edition). ?: Gulf
Hofstede, G. (1980) Cultures conseguances-international differences in workrelated values. ?: Sage.
Kenton, S. B. & Valentine, D. (1997) Cross talk: Communicating in a multicultural workplace. ?: Prentice Halı.
Lane, H. W., DiStefano, J. J. & Maznevski, M. L. (1997). International management behavior. (3rd Edition). ?: Blackwell
Neff, B. D. (1-4 November 1990). Mass communication, public communication, and interpersonal communication: A global model for ınternational PR. Paper presented at the annual meeting of the speech communication association, Chicago.
Poulin, E. (20 Octoberl 997). Public Relations Reporter, 40, (41), 1-4.
Riley, M. (1991). Indigenous resources in a ghanaian town: potential for health education. Paper presented at the international communication association conference, Chicago.
Samovar, L. A. & Porter, R. E. (1982). Intercultural communication: Areader, (3rd Edition). ?: Wadsworth.
Seow, F. T. (1995, Fall). A free and Flippant media. Media Studies Journal, 2., (4), 77-81.
Shapard, J. (1990, Winter). Observations on cross-cultual electronic networking. Who le Earth Review, 69, 32.
Starosta, W. J. (1979, Fall). Roots for an older rhetorie: On rhetorieal effeetiveness in the third world. The Western Journal of Speeeh Communication, 43, 278- 287.
Toronto Star. (23 January 1994). Chanel apologizes for offense to Muslims. A3.
Wakefield, R. ı. (1997). International publie relations: A theoretical approaeh to exeellence based on a worlwide delphi study. University of Maryland at Collage Park doetoral dissertation.
Warner, ı. & Bearner, L. (1995). Intereu1tural eommunieation in the global workplaee. ?: Irwin MeGraw-Hilı.
Yousef, F. S. (1982). North Amerieans in the Middle East: Aspeets ofthe roles of friendliness, religion, and women in eross-eu1tural relations. In L. A. Samovar & R. E. Porter (Eds.), Intereu1tural eommunication: Areader, (3rd Edition). ?: Wadsworth.
Zaharna, R. S. (1995, Fall). Understanding eu1tural preferenees ofArab eommunieation patterns. Publie Relations Review, n, (3), 241.