MEDYA EKOLOJİSİNDE YENİ HİKÂYE ANLATIM BİÇİMİ OLARAK INSTAGRAM: BBC NEWS ve CNNTÜRK ÖRNEĞİ

Recep Ünal

MEDYA EKOLOJİSİNDE YENİ HİKÂYE ANLATIM BİÇİMİ OLARAK INSTAGRAM: BBC NEWS ve CNNTÜRK ÖRNEĞİ

Yıl 2018, Cilt: 26 Sayı: 3, 403 - 421, 01.10.2018

Öz

Facebook ve YouTube’dan sonra en yaygın sosyal medya platformu olan Instagram, haber kuruluşlarının da özellikle genç kitlelere ulaşmak, haber içeriklerini paylaşmak, kurumsal web sitelerine trafik oluşturmak gibi nedenlerle yer aldığı bir fotoğraf ve video paylaşım uygulamasıdır. Bu çalışmada uluslararası televizyon yayıncılığı yapan haber kuruluşlarından en fazla takipçisi bulunan BBC News resmi Instagram hesabı @bbcnews ile Türkiye’de en fazla takipçiye sahip haber kanalı CNN Türk’ün resmi Instagram hesabı @cnnturk üzerinden 1-30 Eylül 2017 tarihleri arasında yapılan gönderiler içerik analizi tekniği ile analiz edilmiştir. Analiz sonuçlarına göre BBC News hesabından yapılan paylaşımların ekonomi, siyaset gibi toplumun genelini ilgilendiren konulardan çok insanların ilgisini çeken yaşam öyküleri gibi konulara odaklandığı görülmüştür. CNN Türk ise bu tür haberlere daha az yer vermiş, siyaset, ekonomi gibi konuları paylaşmayı tercih etmiştir. Araştırmada BBC News Instagram paylaşımlarının video, CNN Türk paylaşımlarının ise fotoğraf ağırlıklı olduğu belirlenmiş ancak incelenen dönemde kullanıcıların video içeriklerine daha fazla beğeni yaptığı tespit edilmiştir.

Anahtar Kelimeler

Instagram, BBC News, CNN Türk, yeni medya, sosyal medya, habercilik.

Kaynakça

Al Nashmi, E. (2018). From selfies to media events how instagram users interrupted their routines after the charlie hebdoshootings. Digital Journalism, 6 (1), 98-117.
Alejandro, J. (2010). Journalism ın the age of social media. Reuters Institute for The Study of Journalism.
Alper, M. (2014). War on ınstagram: framing conflict photojournalism with mobile photography apps. New Media&Society, 16(8), 1233-1248. Boomsocial CNN TÜRK verileri (2018). https://www.boomsocial.com/Instagram/Hesap/cnnturk-753350456. (15 Nİsan 2018).
Bossio, D. (2017). Journalism and social media, practitioners, organisations and ınstitutions. Cham: Palgrave Macmilan.
Bradshaw, P. (2018). The online journalism handbook: skills to survive and tnrive in the digital age. (Second Edition). New York: Routledge.
Brennen, B. ve Brennen, J. (2015). Taking our pictures citizen photojournalism ın traditional us news media. Journalism Practice, 9 (4), 1-16.
Bruns, A. Ve Burgess, J. (2011). The use of Twitter hashtags in the formation of ad hoc publics, Political European http://eprints.qut.edu.au/46515/ (11 Nisan 2018). for Research conference, Reykjavik
Cutler, Kim-May. 2012. “From 0 to $1 billion in two years: Instagram’s rose-tinted ride to glory.” Tech Crunch, http://techcrunch.com/2012/04/09/instagram-story-facebook-acquisition/ (14 Mart 2018).
Çakır, M. (2015). İnternette gösteri ve gözetim eleştirel bir okuma. Ankara: Ütopya.
Çevikel, T. (2011). Profesyonel haber medyasına yurttaş katılımı: Cnn Türk-haberim örneğinde katılımcı gazeteciliğin sınırları. İleti-ş-im, 14, 55-77.
Demirci, S. ve Köseli, M. (2009). İkincil veri ve içerik analizi. Kaan Böke (Ed.), Sosyal bilimlerde araştırma yöntemleri içinde, İstanbul: Alfa, 308-352.
Dwyer, T. ve Martin, F. (2017). Sharing News Online, Digital Journalism, 5(8), 1080-1100.
Filimonov, K., Russman, U. ve Svensson, J. (2016). Picturing the party: Instagram and party campaigning in the 2014 swedish elections. Social Media+Society, July-September 2016, 1-11.
Frier, S. (2018). Instagram, in all its trivial glory, might be the best hope for Facebook. 16.04.2018. Bloomberg Businessweek, 51-55.
Fuchs, C. (2015). Dijital emek ve karl marx. Çev: Tahir Emre Kalaycı ve Senem Oğuz. Ankara: NotaBene.
Geray, H. (2014) Toplumsal araştırmalarda nicel ve nitel yöntemlere giriş. Kocaeli: Umuttepe.
Global Digital (2018). https://wearesocial.com/blog/2018/01/global-digital-report-2018 (23 Nisan 2018).
Hermida, A. (2011). Mechanisms of participation: hoj audience options shape the conversation. Participatory journalism guarding open gates at online newspapers içinde. Chichester: Wiley-Blackwell. 13-34.
Hempel, J. (2014). Instagram ıs getting so good at news, ıt should scare twitter. https://www.wired.com/2014/12/instagram-getting-good-news-scare-twitter/ (19 Mayıs 2018).
Highfield, T. ve Leaver, T. (2015). A methodology for mapping Instagram hashtags. First monday, 20, 1(5), 1-14.
How Instagram became the business tool of choice for UK entrepreneurs (2017). https://www.theguardian.com/connected-for-growth/2018/feb/06/how-instagram- became-the-business-tool-of-choice-for-uk-entrepreneurs Instagram'ın kullanıcı sayısı belli oldu (27 Nisan 2017). https://www.ntv.com.tr/teknoloji/instagramin-kullanici-sayisi-belli- oldu,yXYHW5L5s0ys3k4FWhO99w (5 Mart 2018).
Jenkins, H. (2016). Cesur yeni medya. Çev: Nihan Yeğengil. İstanbul: İletişim.
Lalancette, M. ve Raynauld, M. (2017). The power of political image: justin trudeau, instagram, and celebrity politics. American behavioral scientist, 1-37.
Larsson, A. O. (2017). Top users and long tails: twitter and ınstagram use during the 2015 norwegian elections. Social media+society, April-June, ,1-12.
Manovich, L. (2017). Instagram and contemporary image. http://manovich.net/content/04- projects/148-instagram-and-contemporary-image/instagram_book_manovich.pdf (16 Mayıs 2018).
McNair, B. (2009). News and journalism ın the UK. London: Routledge.
Morva, O. (2016). Ben, kendim ve dijital benliğim: dijital iletişim çağında benlik kavramsallaştırması üzerine. Dijital Kavramlar, Olanaklar, Deneyimler içinde (Nilüfer Timisi Ed.), İstanbul: Kalkedon, 41-63.
Nashmi, E. A. (2017). From selfies to media events, Digital Journalism, 6:1, 98-117.
Newman, N. (2018). Journalism, media, and technology trends and predictions 2018. Reuters Insitute https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2018- 01/RISJ%20Trends%20and%20Predictions%202018%20NN.pdf (12 Mayıs 2018).
Newman, N. Fletcher, R., Levy, D. A. L. ve Nielsen, R. K. (2016). Digital news report 2016. Reuters http://reutersinstitute.politics.ox.ac.uk/sites/default/files/research/files/Digital%2520Ne ws%2520Report%25202016.pdf (4 Nisan 2018). news report 2017.
Paulussen, S. (2011). Iınside the newsroom: journalists’ motivations and organizational structures. Participatory journalism guarding open gates at online newspapers içinde. Chichester: Wiley-Blackwell. 59-76.
Pavlik, J. (2013). Yeni medya ve gazetecilik. Çev: Müge Demir ve Berrin Kalsın), Ankara: Phoenix.
Reinemann, C., Stanyer, J., Scherr, S. ve Legnante, G. (2011). Hard and soft news: a review of concepts, operationalizations and key findings, Journalism, 13(2), 221–239.
Riordan, M. A. (2017). Emojis as tools for emotion work: communicating affect in text messages. Journal of language and social psychology, 36(5), 549–567.
Sawyer, K. (2013). Zig zag: the surprising path to greater creativity. San Francisco: Jossey- Bass.
Siegler, M. G. (2010). Instagram launches with the hope of ıgniting communication through ımages. https://techcrunch.com/2010/10/06/instagram-launch/ (14 Mayıs 2018).
Stark, L. ve Crawford, K. (2015). The Conservatism of emoji: work, affect, and communication. Social media+society, July-December, 1-11.
Smith, A. ve Anderson, M. (2018). Social media use in 2018. Pew Research Center. http://assets.pewresearch.org/wp- content/uploads/sites/14/2018/03/01105133/PI_2018.03.01_Social-Media_FINAL.pdf (20 Mayıs 2018).
Tokgöz, O. (2000). Temel gazetecilik.Ankara: İmge.
Towner, T. L. ve Munoz, C. L. (2016). Picture perfect? the role of ınstagram in issue agenda setting during the 2016 presidential primary campaign. The ınternet and the 2016 presindental campaign içinde (Ed. J.C.Baumgartner ve T. L. Towner). Maryland: Lexington. 263-285.
Tuchman, G. (1973). Making news by doing work: routinising the unexpected. social meanings of news: a text reader. social meanings of news a text reader. D. Berkowitz (Ed.) London: Sage.
van Dijck, J. (2013). The culture of connectivity: a critical history of social media. Oxford: Oxford University Press.
van der Haak, B., Parks, M. ve Castells, M. (2017). Gazeteciliğin geleceği: ağ tabanlı gazetecilik. Yeni medya geleceğin gazeteciliği içinde (Himmet Hülür ve Cem Yaşın Ed.), 67-88.
Wimmer, R. D. ve Dominick, J. R. (2007). İçerik çözümlemesi. Medya metinlerini çözümlemek, içerik, göstergebilim ve söylem, çözümleme yöntemleri içinde. Gülseren Şendur Atabek ve Ümit Atabek (Der.). Ankara: Siyasal, 19-45.

INSTAGRAM AS A NEW WAY OF STORYTELLING IN THE MEDIA ECOLOGY: BBC NEWS AND CNN TURK SAMPLES

Yıl 2018, Cilt: 26 Sayı: 3, 403 - 421, 01.10.2018

Recep Ünal

Öz

Instagram, one of the most popular social media platforms following Facebook and YouTube, is a photo and video sharing application which attracts also attention of news organizations desiring to reach young masses, share news content, and drive traffic to corporate websites. In this study, BBC News Instagram account @bbcnews which is the most-followed one among international television news organizations and CNN Turk's official Instagram account @cnnturk which is the most-followed news account in Turkey were analyzed through content analysis research method in the date between 1-30 September 2017. Results of the analysis show that the shares of BBC News account are focused on the topics such as lifestyle news that attract the attention of the people morer than the issues related to the general public such as economy and politics. CNN Türk has given less place to such kind of news, and has preferred to share issues in politics and economy. As a conclusion, BBC News Instagram' shares usually involves videos and CNN Türk' shares mostly involves photographs, however users were more satisfied with the video contents during the research period

Anahtar Kelimeler

Instagram, BBC News, CNN Türk, new media, social media, journalism

Kaynakça

Al Nashmi, E. (2018). From selfies to media events how instagram users interrupted their routines after the charlie hebdoshootings. Digital Journalism, 6 (1), 98-117.
Alejandro, J. (2010). Journalism ın the age of social media. Reuters Institute for The Study of Journalism.
Alper, M. (2014). War on ınstagram: framing conflict photojournalism with mobile photography apps. New Media&Society, 16(8), 1233-1248. Boomsocial CNN TÜRK verileri (2018). https://www.boomsocial.com/Instagram/Hesap/cnnturk-753350456. (15 Nİsan 2018).
Bossio, D. (2017). Journalism and social media, practitioners, organisations and ınstitutions. Cham: Palgrave Macmilan.
Bradshaw, P. (2018). The online journalism handbook: skills to survive and tnrive in the digital age. (Second Edition). New York: Routledge.
Brennen, B. ve Brennen, J. (2015). Taking our pictures citizen photojournalism ın traditional us news media. Journalism Practice, 9 (4), 1-16.
Bruns, A. Ve Burgess, J. (2011). The use of Twitter hashtags in the formation of ad hoc publics, Political European http://eprints.qut.edu.au/46515/ (11 Nisan 2018). for Research conference, Reykjavik
Cutler, Kim-May. 2012. “From 0 to $1 billion in two years: Instagram’s rose-tinted ride to glory.” Tech Crunch, http://techcrunch.com/2012/04/09/instagram-story-facebook-acquisition/ (14 Mart 2018).
Çakır, M. (2015). İnternette gösteri ve gözetim eleştirel bir okuma. Ankara: Ütopya.
Çevikel, T. (2011). Profesyonel haber medyasına yurttaş katılımı: Cnn Türk-haberim örneğinde katılımcı gazeteciliğin sınırları. İleti-ş-im, 14, 55-77.
Demirci, S. ve Köseli, M. (2009). İkincil veri ve içerik analizi. Kaan Böke (Ed.), Sosyal bilimlerde araştırma yöntemleri içinde, İstanbul: Alfa, 308-352.
Dwyer, T. ve Martin, F. (2017). Sharing News Online, Digital Journalism, 5(8), 1080-1100.
Filimonov, K., Russman, U. ve Svensson, J. (2016). Picturing the party: Instagram and party campaigning in the 2014 swedish elections. Social Media+Society, July-September 2016, 1-11.
Frier, S. (2018). Instagram, in all its trivial glory, might be the best hope for Facebook. 16.04.2018. Bloomberg Businessweek, 51-55.
Fuchs, C. (2015). Dijital emek ve karl marx. Çev: Tahir Emre Kalaycı ve Senem Oğuz. Ankara: NotaBene.
Geray, H. (2014) Toplumsal araştırmalarda nicel ve nitel yöntemlere giriş. Kocaeli: Umuttepe.
Global Digital (2018). https://wearesocial.com/blog/2018/01/global-digital-report-2018 (23 Nisan 2018).
Hermida, A. (2011). Mechanisms of participation: hoj audience options shape the conversation. Participatory journalism guarding open gates at online newspapers içinde. Chichester: Wiley-Blackwell. 13-34.
Hempel, J. (2014). Instagram ıs getting so good at news, ıt should scare twitter. https://www.wired.com/2014/12/instagram-getting-good-news-scare-twitter/ (19 Mayıs 2018).
Highfield, T. ve Leaver, T. (2015). A methodology for mapping Instagram hashtags. First monday, 20, 1(5), 1-14.
How Instagram became the business tool of choice for UK entrepreneurs (2017). https://www.theguardian.com/connected-for-growth/2018/feb/06/how-instagram- became-the-business-tool-of-choice-for-uk-entrepreneurs Instagram'ın kullanıcı sayısı belli oldu (27 Nisan 2017). https://www.ntv.com.tr/teknoloji/instagramin-kullanici-sayisi-belli- oldu,yXYHW5L5s0ys3k4FWhO99w (5 Mart 2018).
Jenkins, H. (2016). Cesur yeni medya. Çev: Nihan Yeğengil. İstanbul: İletişim.
Lalancette, M. ve Raynauld, M. (2017). The power of political image: justin trudeau, instagram, and celebrity politics. American behavioral scientist, 1-37.
Larsson, A. O. (2017). Top users and long tails: twitter and ınstagram use during the 2015 norwegian elections. Social media+society, April-June, ,1-12.
Manovich, L. (2017). Instagram and contemporary image. http://manovich.net/content/04- projects/148-instagram-and-contemporary-image/instagram_book_manovich.pdf (16 Mayıs 2018).
McNair, B. (2009). News and journalism ın the UK. London: Routledge.
Morva, O. (2016). Ben, kendim ve dijital benliğim: dijital iletişim çağında benlik kavramsallaştırması üzerine. Dijital Kavramlar, Olanaklar, Deneyimler içinde (Nilüfer Timisi Ed.), İstanbul: Kalkedon, 41-63.
Nashmi, E. A. (2017). From selfies to media events, Digital Journalism, 6:1, 98-117.
Newman, N. (2018). Journalism, media, and technology trends and predictions 2018. Reuters Insitute https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2018- 01/RISJ%20Trends%20and%20Predictions%202018%20NN.pdf (12 Mayıs 2018).
Newman, N. Fletcher, R., Levy, D. A. L. ve Nielsen, R. K. (2016). Digital news report 2016. Reuters http://reutersinstitute.politics.ox.ac.uk/sites/default/files/research/files/Digital%2520Ne ws%2520Report%25202016.pdf (4 Nisan 2018). news report 2017.
Paulussen, S. (2011). Iınside the newsroom: journalists’ motivations and organizational structures. Participatory journalism guarding open gates at online newspapers içinde. Chichester: Wiley-Blackwell. 59-76.
Pavlik, J. (2013). Yeni medya ve gazetecilik. Çev: Müge Demir ve Berrin Kalsın), Ankara: Phoenix.
Reinemann, C., Stanyer, J., Scherr, S. ve Legnante, G. (2011). Hard and soft news: a review of concepts, operationalizations and key findings, Journalism, 13(2), 221–239.
Riordan, M. A. (2017). Emojis as tools for emotion work: communicating affect in text messages. Journal of language and social psychology, 36(5), 549–567.
Sawyer, K. (2013). Zig zag: the surprising path to greater creativity. San Francisco: Jossey- Bass.
Siegler, M. G. (2010). Instagram launches with the hope of ıgniting communication through ımages. https://techcrunch.com/2010/10/06/instagram-launch/ (14 Mayıs 2018).
Stark, L. ve Crawford, K. (2015). The Conservatism of emoji: work, affect, and communication. Social media+society, July-December, 1-11.
Smith, A. ve Anderson, M. (2018). Social media use in 2018. Pew Research Center. http://assets.pewresearch.org/wp- content/uploads/sites/14/2018/03/01105133/PI_2018.03.01_Social-Media_FINAL.pdf (20 Mayıs 2018).
Tokgöz, O. (2000). Temel gazetecilik.Ankara: İmge.
Towner, T. L. ve Munoz, C. L. (2016). Picture perfect? the role of ınstagram in issue agenda setting during the 2016 presidential primary campaign. The ınternet and the 2016 presindental campaign içinde (Ed. J.C.Baumgartner ve T. L. Towner). Maryland: Lexington. 263-285.
Tuchman, G. (1973). Making news by doing work: routinising the unexpected. social meanings of news: a text reader. social meanings of news a text reader. D. Berkowitz (Ed.) London: Sage.
van Dijck, J. (2013). The culture of connectivity: a critical history of social media. Oxford: Oxford University Press.
van der Haak, B., Parks, M. ve Castells, M. (2017). Gazeteciliğin geleceği: ağ tabanlı gazetecilik. Yeni medya geleceğin gazeteciliği içinde (Himmet Hülür ve Cem Yaşın Ed.), 67-88.
Wimmer, R. D. ve Dominick, J. R. (2007). İçerik çözümlemesi. Medya metinlerini çözümlemek, içerik, göstergebilim ve söylem, çözümleme yöntemleri içinde. Gülseren Şendur Atabek ve Ümit Atabek (Der.). Ankara: Siyasal, 19-45.

Toplam 44 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Bölüm	Research Article
Yazarlar	Recep Ünal Bu kişi benim
Yayımlanma Tarihi	1 Ekim 2018
Yayımlandığı Sayı	Yıl 2018 Cilt: 26 Sayı: 3

Kaynak Göster

APA	Ünal, R. (2018). MEDYA EKOLOJİSİNDE YENİ HİKÂYE ANLATIM BİÇİMİ OLARAK INSTAGRAM: BBC NEWS ve CNNTÜRK ÖRNEĞİ. Kurgu, 26(3), 403-421.

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