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A NETWORK ANALYSIS APPLICATION FOR COLUMNISTS’ TWITTER AGENDA AT NOVEMBER 2015 GENERAL ELECTION

Yıl 2017, Cilt: 25 Sayı: 1, 77 - 83, 01.01.2017

Öz

This paper investigates Twitter agenda during Turkey general election at the 2015 November 1st with using social network analysis. In total 905 tweets of top 18 most followed accounts of journalist/columnists on Twitter was analyzed during election. Study cover the time period 26 October 8 November 2015. Content analysis was used for data gathering and five coders were used. Krippendorf Alpha was computed for inter-coder reliability. Calculated KALPHA is 0,80. Eleven main categories were defined at the end of content analysis and two matrices were created based on eleven categories. One matrix for one week before election and the other matrix for one week after election. Data was analyzed with network analysis software named as UciNet and NetDraw. Results show that, politics, election, media, democracy are the most central topics for one week before the election. Besides, politics, election, democracy, media are the most central topics for the one week after election It was found also two matrices one week before and after election are related to each other

Kaynakça

  • Cheng, Y., and Chan, C. M. (2015). The Third Level of Agenda Setting in Contemporary China: Tracking Descriptions of Moral and National Education in Media Coverage and People’s Minds. International journal of Communication, 9, 1090-1107.
  • Guo, L. (2012). The application of social network analysis in agenda setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616-631.
  • Hanneman, R. A. and Riddle M. (2005). Introduction to social network methods. Riverside, CA: http://faculty.ucr.edu/~hanneman/) of California, Riverside (published in digital form at
  • Kadry, S. (2014). Social Network Analysis. Bentham e-books. eISBN: 978-1-60805-818-1
  • Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First-and second-level agenda-building and agenda- setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 Florida gubernatorial election. Journal of Public Relations Research, 18(3), 265-285.
  • Lee, H., & Len-Ríos, M. E. (2014). Defining obesity: Second-level agenda setting attributes in black newspapers and general audience newspapers. Journal of health communication, 19(10), 1116- 1129.
  • McCombs, M., Lopez-Escobar, E., & Llamas, J. P. (2000). Setting the agenda of attributes in the 1996 Spanish general election. Journal of Communication, 50(2), 77-92.
  • McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187.
  • McCombs, M. E., Shaw, D. L., & Weaver, D. H. (2014). New directions in agenda-setting theory and research. Mass Communication and Society, 17(6), 781-802.
  • Vargo, C. J., Guo, L., McCombs, M., & Shaw, D. L. (2014). Network issue agendas on Twitter during the 2012 US presidential election. Journal of Communication, 64(2), 296-316.
  • Wasserman S. and Faust, K. (1994). Social Network Analysis. Cambridge University Press.
  • Winter, J. P., & Eyal, C. H. (1981). Agenda setting for the civil rights issue. Public opinion quarterly, 45(3), 376-383.
  • http://www.analytictech.com, Erişim Tarihi : 6 Mayıs 2016

KASIM 2015 GENEL SEÇİMLERİNDE KÖŞE YAZARLARININ TWİTTER GÜNDEMİNE YÖNELİK BİR SOSYAL AĞ ANALİZİ UYGULAMASI

Yıl 2017, Cilt: 25 Sayı: 1, 77 - 83, 01.01.2017

Öz

Bu çalışma, 1 Kasım 2015 Türkiye genel seçimlerinde Twitter gündemini sosyal ağ analizi kullanarak incelemektedir. Seçim boyunca en çok takipçisi olan 18 köşe yazarının 905 Twitter gönderisi incelenmiştir. Çalışma 26 Ekim-8 Kasım dönemlerini kapsamaktadır. Veri toplama aşamasında içerik analizi kullanılmış, Beş kodlayıcı için kodlayıcılar arası güvenilirlik katsayısı olarak Krippendorf Alfa katsayısı hesaplanmıştır. Hesaplanan KALPHA değeri 0,80’dir. İçerik analizi sonucunda 11 kategori belirlenmiş ve bu 11 kategoriye göre iki matris oluşturulmuştur. Bir matris seçimden bir hafta öncesi için, bir matris seçimden bir hafta sonrası için. Veri, ağ analizi programlarından UciNet ve NetDraw kullanılarak analiz edilmiştir. Elde edilen bulgulara göre seçimden bir hafta öncesi için siyaset, demokrasi, seçim, medya ve en merkezde olan konular olmuştur. Bunun yanında seçimden bir hafta sonrası için benzer şekilde, siyaset, demokrasi, seçim, ve medya en merkezdeki konular olmuştur. Ayrıca oluşturulan iki matrisin Seçimden bir hafta önce ve seçinden bir hafta sonra birbiri ile ilişkili olduğu görülmüştür

Kaynakça

  • Cheng, Y., and Chan, C. M. (2015). The Third Level of Agenda Setting in Contemporary China: Tracking Descriptions of Moral and National Education in Media Coverage and People’s Minds. International journal of Communication, 9, 1090-1107.
  • Guo, L. (2012). The application of social network analysis in agenda setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616-631.
  • Hanneman, R. A. and Riddle M. (2005). Introduction to social network methods. Riverside, CA: http://faculty.ucr.edu/~hanneman/) of California, Riverside (published in digital form at
  • Kadry, S. (2014). Social Network Analysis. Bentham e-books. eISBN: 978-1-60805-818-1
  • Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First-and second-level agenda-building and agenda- setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 Florida gubernatorial election. Journal of Public Relations Research, 18(3), 265-285.
  • Lee, H., & Len-Ríos, M. E. (2014). Defining obesity: Second-level agenda setting attributes in black newspapers and general audience newspapers. Journal of health communication, 19(10), 1116- 1129.
  • McCombs, M., Lopez-Escobar, E., & Llamas, J. P. (2000). Setting the agenda of attributes in the 1996 Spanish general election. Journal of Communication, 50(2), 77-92.
  • McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187.
  • McCombs, M. E., Shaw, D. L., & Weaver, D. H. (2014). New directions in agenda-setting theory and research. Mass Communication and Society, 17(6), 781-802.
  • Vargo, C. J., Guo, L., McCombs, M., & Shaw, D. L. (2014). Network issue agendas on Twitter during the 2012 US presidential election. Journal of Communication, 64(2), 296-316.
  • Wasserman S. and Faust, K. (1994). Social Network Analysis. Cambridge University Press.
  • Winter, J. P., & Eyal, C. H. (1981). Agenda setting for the civil rights issue. Public opinion quarterly, 45(3), 376-383.
  • http://www.analytictech.com, Erişim Tarihi : 6 Mayıs 2016
Toplam 13 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

N. Bilge İspir Bu kişi benim

Kılıç Deniz Bu kişi benim

Yayımlanma Tarihi 1 Ocak 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 25 Sayı: 1

Kaynak Göster

APA İspir, N. B., & Deniz, K. (2017). KASIM 2015 GENEL SEÇİMLERİNDE KÖŞE YAZARLARININ TWİTTER GÜNDEMİNE YÖNELİK BİR SOSYAL AĞ ANALİZİ UYGULAMASI. Kurgu, 25(1), 77-83.

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