FACTORS PLAYING ROLE IN THE ADOPTION OF TECHNOLOGICAL PRODUCT INNOVATIONS: A RESEARCH ON SMART ROBOTIC VACUUM CLEANERS
Öz
The aim of this study is to determine consumers' preferences for smart robot vacuum cleaners, which have become popular in recent years, and their adoption tendencies. The study was designed using quantitative research method. A descriptive research model was used in the study. The study population consisted of smart robot vacuum cleaner owners aged 18 and over. Data was collected from 287 participants selected through convenience sampling using an online survey technique. Exploratory factor analysis, independent samples t-test, one-way analysis of variance, and descriptive statistics were used to analyze the collected data. Reliability of the constructs were calculated using Cronbach's alpha. The most preferred brands for purchasing smart robot vacuum cleaners are Xiaomi and Roborock. Most participants use the products several times a week. Smart robot vacuum cleaners are primarily used for the sweeping function. A significant portion of robot vacuum cleaner users give their vacuum cleaners a name, with "Katia" being the most popular name. The study examined consumer adoption tendencies in terms of innovation attributes and dimensions of smart robot vacuum cleaners. According to the results of the exploratory factor analysis, innovation attributes have a six-dimensional structure, while smart product dimensions have a two-dimensional structure. When participants' adoption of robot vacuum cleaners is evaluated in terms of their innovation attributes, perceived usefulness and ease of use are at the forefront. Among the smart product dimensions, the performance dimension is found to be high, while the autonomy dimension is found to be moderately successful. Tendencies regarding innovation attributes and/or smart product dimensions are observed to differ significantly based on demographic characteristics and frequency of use. Based on the results of the research, recommendations are presented for practitioners and future research.
Anahtar Kelimeler
Smart Robot Vacuum Cleaner, Diffusion of Innovation Theory, Smart Product Dimensions, Innovation Attributes, Product Innovations
Kaynakça
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