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COVID-19 ve Üniversite Kütüphanelerinin Twitter Kullanımı

Yıl 2022, Cilt: 3 Sayı: 1, 1 - 26, 24.01.2022
https://doi.org/10.29228/lamre.55065

Öz

Bilişim devrimi bilgiye erişim alanında kütüphanelerin çalışma metotlarını dönüştürmekle kalmamış, bilgiye erişim sistemleri olarak da görülebilecek portalların, arama motorlarının, sosyal ağların ve sosyal medyanın ortaya çıkmasını sağlamıştır. Sosyal medya kullanım oranları, bilişim çağının inşa ettiği yeni güçlerden biri olarak Dünya çapında artarak çoğalmaktadır. Bilgi kurumları olan kütüphaneler de diğer kurumlar gibi bu güç platformlarını kullanıcıları ile verimli ilişkiler kurmak için önemli ve kolay bir fırsat olarak görmekte ve sosyal medyadan yararlanmaktadır.

Sosyal medya aynı zamanda afetler ve acil durumlar sırasında risk ve kriz iletişimi için etkili bir araç haline gelmiştir. İnsanların çoğunun sosyal medyayı, koronavirüs hastalığı 2019 (Covid’19) salgını sırasında yoğun şekilde bilgi aramak ve paylaşmak için kullandığı görülmektedir. Bu bağlamda çalışmada, bilişim çağının ortaya çıkardığı ve hayatımızda geniş yer kaplayan yeni güçlerden biri olan sosyal medyanın Covid’19 döneminde kütüphane etkileşimi analiz edilmeye çalışılmaktadır. Çalışma kapsamında, Dünya’dan ve Türkiye'den seçilen 5’er üniversite kütüphanesi Twitter hesaplarının iletişim aracı olarak nasıl kullanıldığı örnekleri ile anlatılmaktadır. Bu üniversite kütüphanelerinin sosyal medya aktiviteleri, kullanılan medya, içerik yüklemeleri incelenmekte ve Covid’19 karantinası sırasında sosyal medyanın kütüphanelerde hizmet sunumuna yansımaları değerlendirilmektedir.

Kaynakça

  • Abdullah, N., Chu, S., Rajagopal, S., Tung, A. and Kwong-Man, Y. (2015), “Exploring libraries’ efforts in inclusion and outreach activities using social media”, Libri, Vol. 65 No. 1, pp. 34-47.
  • Adeoye, A. A., Onuoha, C., Obiano, D. C., & Motunrayo, O. (2021). Social Media As A Collaborative Tool For Research Among Library And Information Science (Lis) Professionals In Nigeria. Library Philosophy and Practice (e-journal). https://digitalcommons.unl.edu/libphilprac/5137/
  • Adetayo, A. J., & williams-ilemobola, O. (2021). Librarians’ generation and social media adoption in selected academic libraries in Southwestern, Nigeria. Library Philosophy and Practice (e-journal). https://digitalcommons.unl.edu/libphilprac/4984/
  • Anderson, K. E. (2020, February 10). Getting acquainted with social networks and apps: talking about TikTok. Library Hi Tech News, 37(4), 7-12. https://doi.org/10.1108/LHTN-01-2020-0001 Arapasopo, E. A., & Adekoya, C. O. (2021, August 9). Library leadership in Nigeria and COVID-19 pandemic. Information Discovery and Delivery, ahead-of-print(ahead-of-print), 10. https://doi.org/10.1108/IDD-03-2021-0027
  • Arıkan, A. (2009). Yeni bir disiplinlerarası oluşum niteliğiyle bilgi ve inovasyon yönetimi (MBA) yüksek lisans programı: Bir olgu incelemesi. A. Yıldızeli, A. Arıkan ve T. Çakmak (Ed.), Bilgi Çağında Varoluş: “Fırsatlar ve Tehditler” Sempozyumu, ÜNAK 2009, 01–02 Ekim 2009, Yeditepe Üniversitesi, İstanbul, Bildiri Kitabı (s.15–29). Ankara: Üniversite ve Araştırma Kütüphanecileri Derneği.
  • Ayık, K. (2019). Arşı̇vlerı̇n Tanıtımsal Pazarlama Çalışmalarında Web Ve Sosyal Medya Araçlarının Kullanılması: Kadın Eserlerı̇ Kütüphanesı̇ Ve Bı̇lgı̇ Merkezı̇ Vakfı Örneğı̇. Bilgi ve Belge Araştırmaları Dergisi, (12), 33 - 61. https://dergipark.org.tr/tr/download/article-file/907388
  • Bashorun, M., Babaginda, B., Bashorun, R. B., & Sowemimo, I. (2021). Transformation of Academic Library Services in Coronavirus Pandemic Era: The New Normal Approach. Journal of Balkan Libraries Union, 8(1), 42-50. https://dergipark.org.tr/tr/download/article-file/1669730
  • Biçen Aras, B. (2019). Üniversite Kütüphanelerinde İletişim Ve Öğretim İçin Sosyal Medya “#MEFteKütüphane" [III. OTURUM: Sosyal Medyada Fark Yaratan Kütüphaneler: GİB19 Gelecek İçin Bilgi Çalıştayı "Bilginin Dönüşümü 2019", Belek, Antalya] [pdf]. MEF Üniversitesi Kütüphanesi Akademik Arşiv. Retrieved Kasım 20, 2021, from https://openaccess.mef.edu.tr/xmlui/handle/20.500.11779/1150
  • Biçen Aras, B., & Çolaklar, H. (2013). Üniversite kütüphanelerinde Twitter’ın sosyal medya aracı olarak kullanımı. In G. Güneş, N. Özel, & T. Çakmak (Eds.), Bilgi Sistemleri Platformlar, Mimariler ve Teknolojiler, ÜNAK 2013 Konferans, 19–21 Eylül 2013, İstanbul, Bildiri Kitabı (pp. 192-215). Üniversite ve Araştırma Kütüphanecileri Derneği.
  • Boztepe Taşkıran, H. (2021, Mayıs). Kültür ve sanat iletişimi bağlamında müzelerin sosyal medyaya adaptasyonu: Devlet ve özel müze kullanımlarını karşılaştırmaya yönelik bir araştırma. İNİF E- Dergi, 6(1), 11-31. https://doi.org/10.47107/inifedergi.865697
  • Çakmak, T., & Eroğlu, Ş. (2020). Public libraries on Facebook: content analysis of Turkish public libraries’ posts. Library Hi Tech, 39(2), 602-624. https://doi.org/10.1108/LHT-04-2020-0082
  • Chawner, B., & Oliver, G. (2013). A survey of New Zealand academic reference librarians: Current and future skills and competencies. Australian Academic & Research Libraries, 44(1), 29-39. https://doi.org/10.1080/00048623.2013.773865
  • Chisita, C. T., & Chizoma, U. S. (2021, March 22). Rethinking academic library space amidst the COVID-19 pandemic in South Africa: preparing for the future. Information Discovery and Delivery, 49(2), 105-113. https://doi.org/10.1108/IDD-07-2020-0087
  • Choi, Y., & Kim, S. U. (2021, November 10). Public library Twitter use during the early period of the COVID-19 lockdown in the United States. The Electronic Library, 39(5), 713-731.
  • Data Never Sleeps 9.0. (2021). Domo. Retrieved December 13, 2021, from https://www.domo.com/learn/infographic/data-never-sleeps-9
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  • Goedert, K. H. (2021, Ağustos 3). #PowerInNumbers: How Digital Libraries Use Collaborative Social Media Campaigns to Promote Collections. Journal of Web Librarianship, 15(4), 195-218. https://doi.org/10.1080/19322909.2021.1959487
  • Hollebeek, L. D. (2013, February 1). The Customer Engagement/Value Interface: An Exploratory Investigation. Australasian Marketing Journal, 21(1), 17-24. https://doi.org/10.1016/j.ausmj.2012.08.006
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COVID-19 and University Libraries' Use of Twitter

Yıl 2022, Cilt: 3 Sayı: 1, 1 - 26, 24.01.2022
https://doi.org/10.29228/lamre.55065

Öz

The information revolution has not only transformed the working methods of libraries in the field of access to information, but also led to the emergence of portals, search engines, social networks, and social media, which can be seen as information access systems. Social media statics are increasing throughout the world as one of the new powers created by the information age. Libraries, which are information institutions, consider these power platforms as an important and easy opportunity to establish productive relations with their users and benefit from social media, just like other institutions. Social media has also become an effective tool for communication during disasters and emergencies to manage the crisis and risky situations. It seems that most of the people use social media extensively to search and share information during the coronavirus disease 2019 (Covid'19) outbreak.

In this study, the use of social media by the libraries, which is one of the new powers that emerged in the information age and occupies a large place in our lives, is tried to be analyzed in the period of Covid'19. Within the scope of the study, it is explained with samples of how Twitter accounts of five university libraries selected from Turkey and other countries, respectively. The social media activities, use of media, content uploads of these university.

Kaynakça

  • Abdullah, N., Chu, S., Rajagopal, S., Tung, A. and Kwong-Man, Y. (2015), “Exploring libraries’ efforts in inclusion and outreach activities using social media”, Libri, Vol. 65 No. 1, pp. 34-47.
  • Adeoye, A. A., Onuoha, C., Obiano, D. C., & Motunrayo, O. (2021). Social Media As A Collaborative Tool For Research Among Library And Information Science (Lis) Professionals In Nigeria. Library Philosophy and Practice (e-journal). https://digitalcommons.unl.edu/libphilprac/5137/
  • Adetayo, A. J., & williams-ilemobola, O. (2021). Librarians’ generation and social media adoption in selected academic libraries in Southwestern, Nigeria. Library Philosophy and Practice (e-journal). https://digitalcommons.unl.edu/libphilprac/4984/
  • Anderson, K. E. (2020, February 10). Getting acquainted with social networks and apps: talking about TikTok. Library Hi Tech News, 37(4), 7-12. https://doi.org/10.1108/LHTN-01-2020-0001 Arapasopo, E. A., & Adekoya, C. O. (2021, August 9). Library leadership in Nigeria and COVID-19 pandemic. Information Discovery and Delivery, ahead-of-print(ahead-of-print), 10. https://doi.org/10.1108/IDD-03-2021-0027
  • Arıkan, A. (2009). Yeni bir disiplinlerarası oluşum niteliğiyle bilgi ve inovasyon yönetimi (MBA) yüksek lisans programı: Bir olgu incelemesi. A. Yıldızeli, A. Arıkan ve T. Çakmak (Ed.), Bilgi Çağında Varoluş: “Fırsatlar ve Tehditler” Sempozyumu, ÜNAK 2009, 01–02 Ekim 2009, Yeditepe Üniversitesi, İstanbul, Bildiri Kitabı (s.15–29). Ankara: Üniversite ve Araştırma Kütüphanecileri Derneği.
  • Ayık, K. (2019). Arşı̇vlerı̇n Tanıtımsal Pazarlama Çalışmalarında Web Ve Sosyal Medya Araçlarının Kullanılması: Kadın Eserlerı̇ Kütüphanesı̇ Ve Bı̇lgı̇ Merkezı̇ Vakfı Örneğı̇. Bilgi ve Belge Araştırmaları Dergisi, (12), 33 - 61. https://dergipark.org.tr/tr/download/article-file/907388
  • Bashorun, M., Babaginda, B., Bashorun, R. B., & Sowemimo, I. (2021). Transformation of Academic Library Services in Coronavirus Pandemic Era: The New Normal Approach. Journal of Balkan Libraries Union, 8(1), 42-50. https://dergipark.org.tr/tr/download/article-file/1669730
  • Biçen Aras, B. (2019). Üniversite Kütüphanelerinde İletişim Ve Öğretim İçin Sosyal Medya “#MEFteKütüphane" [III. OTURUM: Sosyal Medyada Fark Yaratan Kütüphaneler: GİB19 Gelecek İçin Bilgi Çalıştayı "Bilginin Dönüşümü 2019", Belek, Antalya] [pdf]. MEF Üniversitesi Kütüphanesi Akademik Arşiv. Retrieved Kasım 20, 2021, from https://openaccess.mef.edu.tr/xmlui/handle/20.500.11779/1150
  • Biçen Aras, B., & Çolaklar, H. (2013). Üniversite kütüphanelerinde Twitter’ın sosyal medya aracı olarak kullanımı. In G. Güneş, N. Özel, & T. Çakmak (Eds.), Bilgi Sistemleri Platformlar, Mimariler ve Teknolojiler, ÜNAK 2013 Konferans, 19–21 Eylül 2013, İstanbul, Bildiri Kitabı (pp. 192-215). Üniversite ve Araştırma Kütüphanecileri Derneği.
  • Boztepe Taşkıran, H. (2021, Mayıs). Kültür ve sanat iletişimi bağlamında müzelerin sosyal medyaya adaptasyonu: Devlet ve özel müze kullanımlarını karşılaştırmaya yönelik bir araştırma. İNİF E- Dergi, 6(1), 11-31. https://doi.org/10.47107/inifedergi.865697
  • Çakmak, T., & Eroğlu, Ş. (2020). Public libraries on Facebook: content analysis of Turkish public libraries’ posts. Library Hi Tech, 39(2), 602-624. https://doi.org/10.1108/LHT-04-2020-0082
  • Chawner, B., & Oliver, G. (2013). A survey of New Zealand academic reference librarians: Current and future skills and competencies. Australian Academic & Research Libraries, 44(1), 29-39. https://doi.org/10.1080/00048623.2013.773865
  • Chisita, C. T., & Chizoma, U. S. (2021, March 22). Rethinking academic library space amidst the COVID-19 pandemic in South Africa: preparing for the future. Information Discovery and Delivery, 49(2), 105-113. https://doi.org/10.1108/IDD-07-2020-0087
  • Choi, Y., & Kim, S. U. (2021, November 10). Public library Twitter use during the early period of the COVID-19 lockdown in the United States. The Electronic Library, 39(5), 713-731.
  • Data Never Sleeps 9.0. (2021). Domo. Retrieved December 13, 2021, from https://www.domo.com/learn/infographic/data-never-sleeps-9
  • Degenhard, J. (2021, Jul 20). Social media users in Turkey 2017-2025. Forecast of the number of social media users in Turkey from 2017 to 2025. Retrieved Kasım 11, 2021, from https://www.statista.com/forecasts/1144933/social-media-users-in-turkey
  • Eriksson, M. (2018, Ağustos 30). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. https://doi.org/10.1080/1553118X.2018.1510405
  • Goedert, K. H. (2021, Ağustos 3). #PowerInNumbers: How Digital Libraries Use Collaborative Social Media Campaigns to Promote Collections. Journal of Web Librarianship, 15(4), 195-218. https://doi.org/10.1080/19322909.2021.1959487
  • Hollebeek, L. D. (2013, February 1). The Customer Engagement/Value Interface: An Exploratory Investigation. Australasian Marketing Journal, 21(1), 17-24. https://doi.org/10.1016/j.ausmj.2012.08.006
  • Ihejirika, K. T. (2020, November). Social Media Strategies for Marketing in University Libraries: Undergraduate User Attitudes and Motivation for Engagement [Doktora tezi].
  • ResearchArchive • Te Puna Rangahau. Retrieved Kasım 21, 2021, from https://researcharchive.vuw.ac.nz/xmlui/bitstream/handle/10063/9426/thesis_access.pdf?sequence=1
  • Ilyas, H., Anwar, A., Yaqub, U., Alzamil, Z., & Appelbaum, D. (2021, June 8). Analysis and visualization of COVID-19 discourse on Twitter using data science: a case study of the USA, the UK and India. Global Knowledge, Memory and Communication, ahead-of-print(ahead-of-print), 1-15. https://doi.org/10.1108/GKMC-01-2021-0006
  • Johnson, J. (2021, September 10). Worldwide digital population as of January 2021. Global digital population as of January 2021. Retrieved Kasım 12, 2021, from https://www.statista.com/statistics/617136/digital-population-worldwide/
  • Kahmann, K., & Fingerle, B. (2021, August 24). Why Libraries Have to be Permanently Active on Social Media: 7 “Glorious” Reasons – 2021 Update. ZBW MediaTalk. Retrieved November 21, 2021, from https://www.zbw-mediatalk.eu/2021/08/why-modern-libraries-have-to-be-active-on-social-media-seven-glorious-reasons/
  • Kemp, S. (2021, February 11). Digital 2021: Turkey. Datareportal. Retrieved Kasım 16, 2021, from https://datareportal.com/reports/digital-2021-turkey
  • Koulouris, A., Vraimaki, E., & Koloniari, M. (2021). COVID-19 and library social media use. Reference Services Review, 49(1), 19-38. https://doi.org/10.1108/RSR-06-2020-0044
  • Kurt, E. V. (2021, Mayıs 19). Sağlık İletişimi ve Sosyal Medya: Sivil Toplum Kuruluşlarının Twitter Kullanımı Üzerine Bir Değerlendirme. Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, İstiklal Marşı 100. Yıl Armağan Sayısı, 19, 89-109. https://doi.org/10.18026/cbayarsos.649858
  • Kushniryk, A., & Orlovb, S. (2021, April 15). ‘Follow us on Twitter’: How public libraries use dialogic communication to engage their publics. Library & Information Science Research, 43(2), 1-7. https://doi.org/10.1016/j.lisr.2021.101087
  • Li, L., Zhang, Q., Zhang, J., Wang, T., Gao, T.-L., Duan, W., Tsoi, K. K., & Wang, F.-Y. (2020, March 20). Characterizing the Propagation of Situational Information in Social Media During COVID-19 Epidemic: A Case Study on Weibo. IEEE Transactions on Computational Social Systems, 7(2), 556-562. https://doi.org/10.1109/TCSS.2020.2980007
  • Liu, C., Tian, Q., & Zhu, X. (2021). Social media emergency information assessment of major emergencies: a case study of additional emotional characteristics. Library Hi Tech, ahead-of-print(ahead-of-print). https://doi.org/10.1108/LHT-08-2021-0288
  • Martínez-Cardama, S., & Pacios, A. R. (2020). Twitter communication of university libraries in the face of Covid-19. Profesional de la información, 29(6), 1-15. https://doi.org/10.3145/epi.2020.nov.18
  • Martzoukou, K. (2021, May 20). Academic libraries in COVID-19: a renewed mission for digital literacy. Library Management, 42(4/5), 266-276. https://doi.org/10.1108/LM-09-2020-0131
  • Mnzava, E. E. (2021). Twitter library account: highlights for the users and librarians. Library Hi Tech News, (2), 8-10. https://doi.org/10.1108/LHTN-07-2020-0064
  • Muhammad, A., & Zhiwei, T. (2021, November 23). Social media and library marketing. Library Hi Tech News, ahead-of-print No(ahead-of-print No). https://doi.org/10.1108/LHTN-09-2021-0056
  • Muñoz-Expósito, M., Oviedo-García, M. Á. O.-G., & Castellanos-Verdugo, M. (2017, October 2). How to measure engagement in Twitter: advancing a metric. Internet Research, 27(5), 1122-1148. https://doi.org/10.1108/IntR-06-2016-0170
  • Naeem, S. B., & Bhatti, R. (2020, June 13). The Covid-19 ‘infodemic’: a new front for information professionals. Health Information and Libraries Journal. https://doi.org/10.1111/hir.12311 Odabaş, H. (2009). Mobil öğrenmeden mobil kütüphaneye. A. Yıldızeli, A. Arıkan ve T. Çakmak (Ed.), Bilgi Çağında Varoluş: “Fırsatlar ve Tehditler” Sempozyumu, ÜNAK 2009, 01–02 Ekim 2009, Yeditepe Üniversitesi, İstanbul, Bildiri Kitabı (s. 1–7). Ankara: Üniversite ve Araştırma Kütüphanecileri Derneği.
  • Okike, B. I. (2020). Information dissemination in an era of a pandemic (COVID-19): librarians. Library Hi Tech News, 37(9), 1-4. https://doi.org/10.1108/LHTN-04-2020-0040
  • Okonoko, V. N., Abba, M. A., & Arinola, A. E. (2020, July-December). Users’ Expectation of Library Services and Resources in the COVID 19 Pandemic Era: A Comparative Study of Two Academic Libraries in Nigeria. Library Progress (International), 40(2), 236-246. https://doi.org/10.5958/2320-317X.2020.00027.6
  • Oxford University Press. (2020, February 10). 10 tips for librarians: embedding social media good practice in your everyday work. Library Journal. Retrieved November 21, 2021, from https://www.libraryjournal.com/?detailStory=10-tips-for-librarians-embedding-social-media
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  • Rafiq, M., Batool, S. H., Ali, A. F., & Ullah, M. (2021, January). University libraries response to COVID-19 pandemic: A developing country perspective. The Journal of Academic Librarianship, 47(1), 1-10. https://doi.org/10.1016/j.acalib.2020.102280
  • Samur, S. (2020). Covid-19 Pandemi Sürecinde Ankara’daki Devlet Üniversitelerinin Instagram Kullanımları Üzerine Nicel Bir Araştırma. ASEAD Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi (ASEAD) Eurasian Journal of Researches in Social and Economics (EJRSE), 7(6), 436-457. https://dergipark.org.tr/tr/download/article-file/1168056
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  • Sobré-Denton, M. (2015, January 27). Virtual intercultural bridgework: social media, virtual cosmopolitanism, and activist community-building. New Media & Society, 18(8), 1715-1731. https://doi.org/10.1177/1461444814567988
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  • Sy, L., & Chen, C. (2021, November 15). Everything Marketers Should Know About the Fastest-Growing Audience Demographic on LinkedIn. LinkedIn. Retrieved November 20, 2021, from https://www.linkedin.com/business/marketing/blog/trends-tips/everything-marketers-should-know-about-the-fastest-growing-audience-demographic-on-linkedin
  • Şahinsoy, K. (2017). Kriz yönetimi açısından geleneksel ve sosyal medya. İstanbul Aydın Üniversitesi Dergisi, 9(4), 1-19. https://doi.org/10.17932/IAU.IAUD.13091352.2017.9/36.1-19
  • Taylor and Francis Group (2014), “Use of social media by the library: current practices and future opportunities”, Taylor and Francis White Papers, doi: 10.6084/m9.figshare.1221673.v1.
  • Valentini, C., Romenti, S., & Kruckeberg, D. (2017). Handling Crises in Social Media: From Stakeholder Crisis Awareness and Sense-making to Organizational Crisis Preparedness (L. Austin & Y. Jin, Eds.). In (pp. 57-67). Routledge. 978-1-315-74906-8
  • Winata, A. P., Fadelina, R., & Basuki, S. (2021, April 7). New normal and library services in Indonesia: a case study of university libraries. Digital Library Perspectives, 37(1), 77-84. https://doi.org/10.1108/DLP-07-2020-0059
  • Yang, S., & Ju, B. (2021, January). Library support for emergency management during the time of natural disasters: Through the lens of public library Twitter data. Library and Information Science Research, 43(1), 1-10. https://doi.org/10.1016/j.lisr.2021.101072
  • Yanık, O. K., & Becan, C. (2019, Nisan 1). Yeni İletişim Ortamlarında Kriz İletişimi: Volkswagen ve Burger King Krizleri Üzerine Bir İnceleme. Aydın Üniversitesi İletişim Çalışmaları Dergisi, 5(1), 59-74. https://dergipark.org.tr/tr/pub/icd/issue/52710/695160
Toplam 52 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Kütüphane ve Bilgi Çalışmaları
Bölüm Araştırma Makaleleri
Yazarlar

Pervin Bezirci 0000-0002-2569-4956

Bahar Biçen Aras 0000-0002-2614-5529

Yayımlanma Tarihi 24 Ocak 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 3 Sayı: 1

Kaynak Göster

APA Bezirci, P., & Biçen Aras, B. (2022). COVID-19 ve Üniversite Kütüphanelerinin Twitter Kullanımı. Library Archive and Museum Research Journal, 3(1), 1-26. https://doi.org/10.29228/lamre.55065