Güvenme Eğiliminin Düzenleyici Etkisi Altında, Stratejik İttifak Performansının Sebebine İlişkin Yönetici Atıflarının Ortakların İlişki Sermayesine Etkisi

Öz

Bu çalışma, stratejik ittifaklar bağlamında yöneticilerin performans algılarının, güvenme eğilimi ve atıf kuramı ışığında ilişki sermayesi üzerindeki etkilerini incelemektedir. Araştırma, güvenme eğiliminin, yöneticilerin performans algılarının atıf süreçleri üzerindeki düzenleyici rolünü ve bu algıların taraflar arasındaki ilişki sermayesini nasıl şekillendirdiğini test etmektedir. Yapısal eşitlik modeli kullanılarak elde edilen bulgular, performans algılarının ilişki sermayesi üzerinde anlamlı bir etkisi olduğunu, ancak bu etkinin güvenme eğilimi gibi kişisel özelliklerle değişebileceğini göstermektedir. Ayrıca, düşük performans algısının, ilişki sermayesinin zayıflamasına yol açabileceği ve bu süreçte güvenme eğiliminin önemli bir moderatör olduğu saptanmıştır. Bu bulgular, stratejik ittifaklarda bireysel algıların, iş birliği ve stratejik ittifaklar üzerindeki etkilerini anlamada değerli bir katkı sunmaktadır. Araştırma, atıf kuramının stratejik ittifaklar bağlamında daha fazla uygulanmasını ve kişisel özelliklerin iş ilişkilerindeki dinamiklere etkisini vurgulamaktadır.

Anahtar Kelimeler

• Atıf kuramı
• İlişki sermayesi
• Güvenme eğilimi

The Effect of Managerial Attributions Regarding the Cause of Strategic Alliance Performance on Partners' Relationship Capital Under the Moderation Effect of Propensity to Trust

Öz

This study examines the impact of managers' performance perceptions on relationship capital in the context of strategic alliances, in light of trust propensity and attribution theory. The research tests the moderating role of trust propensity in the attribution processes of managers' performance perceptions and how these perceptions shape relationship capital between parties. Findings obtained through structural equation modeling show that performance perceptions have a significant impact on relationship capital, but this effect may vary depending on personal characteristics such as trust propensity. Additionally, it was found that low performance perceptions could lead to a weakening of relationship capital, with trust propensity serving as a significant moderator in this process. These findings provide valuable insights into understanding the effects of individual perceptions on collaboration and strategic alliances. The study emphasizes the need for further application of attribution theory in the context of strategic alliances and highlights the impact of personal characteristics on the dynamics of business relationships.

Anahtar Kelimeler

• Attribution theory
• Relationship capital
• Propensity to trust
• Strategic alliance

Kaynakça

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