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REKABET İSTİHBARATI

Yıl 2007, , 1 - 8, 10.06.2007
https://doi.org/10.14783/maruoneri.684159

Öz

İşletmelerin faaliyet alanlarındaki globalleşme eğilimleri ve teknolojik gelişmeler, özellikle stratejik yönetim kapsamında risk ve fırsatların birlikte değerlendirilmesini zorunlu kılmaktadır. Stratejik yönetim işletmenin kendi potansiyelinin ve işletme çevresindeki faktörlerin belirlenmesini ve bu faktörlerin etkilerinin kontrol altında tutulmasını gerektirmektedir. Yönetim, pazarlama ve enformasyon teknolojileri alanındaki birçok yöntem ve araçtan faydalanan rekabet istihbaratı (Rİ) süreci, istihbarat kullanıcılarının ihtiyaçlarının belirlenmesi, işletme içinden ve çevresinden enformasyonun elde edilmesi, enformasyonun işlenmesi, analizi ve istihbarat kullanıcıları ile paylaşılması olmak üzere beş temel aşamadan meydana gelmektedir. Ancak işletme içi ve dışı tehditlere karşı hazırlıklı olan, fırsatları hızlı bir biçimde algılayan ve rakiplerden önce değerlendiren işletmeler başarılı olabilecektir. Bu kapsamda Rİ işletmelere yol gösterici bir niteliğe sahiptir.

Kaynakça

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Toplam 46 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Eski Sayılar
Yazarlar

Haldun Akpınar Bu kişi benim

İbrahim Edin Bu kişi benim

Yayımlanma Tarihi 10 Haziran 2007
Yayımlandığı Sayı Yıl 2007

Kaynak Göster

APA Akpınar, H., & Edin, İ. (2007). REKABET İSTİHBARATI. Öneri Dergisi, 7(28), 1-8. https://doi.org/10.14783/maruoneri.684159

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Öneri Dergisi

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