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DAĞITIM KANALLARINDA KONTROL UYGULAMALARI VE KONTROL-PERFORMANS İLİŞKİSİ

Yıl 1999, , 175 - 182, 20.01.1999
https://doi.org/10.14783/maruoneri.685767

Öz

A distribution channel can be defined as an array of exchange relationships that create cııstomer value in the consumption of products and Services. This defınition implies that exchange relationships emerge from market needs. The distributioıı channel whiclı consists of exchange partners may also be considered as a social system. In these sense exchange partners must negotiate with one another to determine who will control key channel resources.

Kaynakça

  • (1) - RİDGEWAY V. (1957). "Administration of Manufacturer- Dealer Systems", Administrative Science Ouarterly. Vol.4(4), s.464-483.
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  • (4) - LOUİS W. Stern, Torger Reve (1980). "Distribution Channels as Political Economies: A Framework for Comparative Analysis", Journal of Marketine, Vol.44. Summer. s.52-64.
  • (5) - PİRTİNİ Serdar (1998). İhracat Dağıtım Kanallarında İşlem Maliyetleri Yaklaşımı Açısından Kontrolün Belirlenmesi ve Bir Uygulama. Yayımlanmamış Doktora Tezi. T.C. Marmara Üniversitesi. Sosyal Bilimler Enstitüsü, İstanbul.
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  • (17) - LYNN W. Phillips (1982). "Explaining Control Losses in Corporate Marketing Channels: An Organizational Analysis". Journal of Marketing Research. Vol. 19. November. s.525-549.
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  • (20) - KATHRYN Rudie Harrigan (1985). "Vertical Integration and Corporate Strategy". Academy of Management Journal. Vol.28 (2). s.397-425.
  • (21) - JAMES C. Anderson, James A. Narus (1990)., "A Model of Distribütör Firm and Manufacturer Firm Working Partnerships", Journal of Marketing. Vo.1.54, January, s.42-58.
  • (22) - JOHN A. Dawson. Susan A. Shaw (1989). "The Move to Administered Vertical Marketing Systems by British Retailers", European Journal of Marketing, Vol.23 (7), s.42-52.
  • (23) - NİRMALYA Kumar, Louis W. Stern, Ravi S. Achrol (1992). "Assessing Reseller Performance from the Perspective of the Supplier", Journal of Marketine Research. Vol.29. May. s.238-253.
  • (24) - IAN F. Wilkinson (1979). "Po\ver and Satisfaction in Channels of Distribution". Journal of Retailina. Vol.55 (2). s.79-94.
  • (25) - CHRİSTİNE M. Levvis. Douglas M. Lambert (1991). "A Model of Channel Member Performance. Dependence. and Satisfaction". Journal of Retailina. Vol.67 (2). Summer. s.205-225.
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Toplam 29 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Eski Sayılar
Yazarlar

Serdar Pirtini Bu kişi benim

Yayımlanma Tarihi 20 Ocak 1999
Yayımlandığı Sayı Yıl 1999

Kaynak Göster

APA Pirtini, S. (1999). DAĞITIM KANALLARINDA KONTROL UYGULAMALARI VE KONTROL-PERFORMANS İLİŞKİSİ. Öneri Dergisi, 2(11), 175-182. https://doi.org/10.14783/maruoneri.685767

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