Araştırma Makalesi
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CULTURE’S IMPACT ON PRODUCT ACCEPTANCE: KEY INTERFACES BETWEEN INVOLVEMENT AND ADOPTION

Yıl 1997, , 239 - 244, 01.01.1997
https://doi.org/10.14783/maruoneri.727177

Öz

Tüketici davranışları ile kültür arasındaki ilişki literatürde kanıtlanmıştır. Bu araştırmada, bu ilişki, tüketicilerin mamulle olan bağlantıları ve yeni ürünü tüketime kabul etme hızları açısından incelenmiştir. Çalışma ayraca, uluslararası pazarlamacılara, yabancı Pazarları anlamada ve uygun pazarlama stratejilerini oluşturmalarında faydalı olacak önemli bir matris de sunmaktadır.

Kaynakça

  • [1]. Douglas, Susan and Yoram Wind. 1986. “The Myth of Globalization.” Journal of Consumer Marketing, 3(Spring):23-26.
  • [2]. Linton, Ralph. 1945. The Cultural Background of Personality. New York: Appleton Century Crofts.
  • [3] , Zou, Shaoming, David Andrus and Wayne Norvell. 1995. “Standardization of International Marketing: A Developing Country Perspective.” AMA Educators' Proceedings, p. 340-341.
  • [4] , Knopf, Alfred A. 1973. Buyer Behavior: Theoretical and Empirical Foundations. Eds. John A. Howard and Lyman E. Ostlund. New York.
  • [5] , McCracken, Grant. 1990. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington and Indianapolis: Indiana University Press.
  • [6] , Terpstra, Vem and Kenneth David. 1991. The Cultural Environment of International Business. Cincinnati, Ohio: South-Western Publishing.
  • [7] , Hofstede, Geert. 1984. Culture's Consequences: International Differences in Work-Related Values. Newbury Park, California: Sage Publications.
  • [8] , Bandura, Albert and Richard Walters. 1963. Social Learning and Personality Development. New York: Holt Rinehart and Winston INC..
  • [9] , Hail, Edward T. 1976. Beyond Culture. Garden City, New York: Anchor Press/Doubleday.
  • [10] , Howard, John and Lyman Ostlund. 1973. Buyer Behavior: Theoretical and Empirical Foundations. New York: Alfred Knopf Inc..
  • [11] . Bliss, Perry. 1970. Marketing Management and the Behavioral Environment. Englewood Cliffs, NJ: Prentice Hail, Inc..
  • [12] . Wills, James, Coşkun Samli and Laurence Jacobs. 1991. “Developing Global Products and Marketing Strategies: A Construct and A Research Agenda.” Journal of the Academy of Marketing Science, 19(Winter): 1-10.
  • [13] . Engel, James F., Roger D. Blackwell and Paul W. Miniard. 1990. Consumer Behavior. New York: The Dryden Press.
  • [14] . Friedmann, Roberto. 1986. “Psychological Meaning of Products: A Simplification of the Standardization vs. Adaptation Debate.” Columbia Journal of World Business 21(Summer): 97-104.
  • [15] . Krugman, Herbert. 1965. “The impact of Television Advertising: Leaming without Involvement.” Public Opinion Quarterly, 29(Fall): 349-356.
  • [16] . Traylor, Mark, B.. 1981. "Product Involvement and Brand Commitment". Journal of Advertising Research 20 (October): 51-56.
  • [17] . _______, John Cacioppo, and David Schumann. 1983. “Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement.” Journal of Consumer Research, lO(September): 135-146.
  • [18] . Petty, Richard and John Cacioppo. 1979. “Issues Involvement can Increase or Decrease Persuasion by Enhancing Message Relevant Cognitive Responses.” Journal of Personality and Social Psychology, 37: 1915-1926.
  • [19] , Deshpande, R., and Wayne D. Hoyer. 1983. "Consumer Decision Making: Strategies, Cognitive Effort and Perceived Risk", hı AMA Educators' Proceedings. Eds. P. E. Murphy. Chicago: American Marketing Association.
  • [20] . Rogers, Everett, M.. 1962. Diffusion of Innovations The Free Press.
  • [21] , Tansuhaj, Patriya., et al. 1991. "A Cross-National Examination of Innovation Resistance." International Marketing Review 8: 7-20.
  • [23] , Jain, Subhash. 1993. International Marketing Management. Belmont, CA: Wadsworth Publishing Company.
  • [24] , Jeannet, Jean-Pierre, and Hubert D. Hennessey. 1988. International Marketing Management, Strategies and Cases. Boston: Houghton Mifflin Company.
Toplam 23 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Eski Sayılar
Yazarlar

Berrin Güner Bu kişi benim

Yayımlanma Tarihi 1 Ocak 1997
Yayımlandığı Sayı Yıl 1997

Kaynak Göster

APA Güner, B. (1997). CULTURE’S IMPACT ON PRODUCT ACCEPTANCE: KEY INTERFACES BETWEEN INVOLVEMENT AND ADOPTION. Öneri Dergisi, 1(6), 239-244. https://doi.org/10.14783/maruoneri.727177

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