SOSYAL DEĞİŞİM KAMPANYALARINDA GELİŞME: GÜNDÜZ FARI KAMPANYASININ BUGÜNKÜ DURUMU ÜZERİNE BİR UYGULAMA

Yıl 2001, , 141 - 144, 13.01.2001

Füsun Sezer Mert Uydacı

https://doi.org/10.14783/maruoneri.728221

Öz

“Education”, like grief counseling, has become the üniversel panacea of public policy. Whatever “education” is, it’s not going to be easy. After all “education” is really a misnomer our aim is not to get people to know more things. We are trying to get people to change what they do. Changing people’s behavior has always been the most problematic enterprise in human affairs.

Anahtar Kelimeler

SOSYAL DEĞİŞİM KAMPANYALARI, GÜNDÜZ FARI KAMPANYASI, SOSYAL DEĞİŞİM

Kaynakça

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• [3] Kotler, P.; Zaltman, G., “Social Marketing: An Approach to Planned Social Change”, Journal of Marketing, 35, 1971.
• [4] Andreasen, Alan R., Marketing Social Change, Jossey- Bass Publishers, San Francisco, 1995.
• [5] --------, “Kazalarda Değişen Yazgılar”, SABAH Online, 09.08.2000, http://garildi.sabah.com.tr/cgi- bin/savfa.cgi?w+30+/0008/09/t/l 12.html+trafik+istat istik
• [6] -------, “Kazalarm Bedeli Yüksek”, Radikal Gazetesi, 25 Ocak 2001.
• [7] --------, “Gündüz Yakılan Far Hayat Kurtarıyor” Sabah Gazetesi, 13 Aralık 2000.
• [8] --------, 15.11.1999 tarihli BRÎDGESTONE Haber Bülteni.