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DOĞRUDAN YATIRIM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

Yıl 2000, , 109 - 112, 15.07.2000
https://doi.org/10.14783/maruoneri.734126

Öz

The increasing importance of global marketing poses opportunities and threats for companies into the 2000s. More and more the world is becoming a global marketplace. When a company does decide to entry into global markets it generally has five majör entry strategy alternatives: exporting, licensing, franchising, joint venture and direct investment. Direct investment represents the greatest degree of commitment and retpıires a greater investment of resources than the other strategies of foreign market entry. In this paper direct investment strategy, which refers to the acquisition of foreign- based fırms and the new ventures abroad, is examined.

Kaynakça

  • [1] Jeannet, Jean Pierre; Hennessey, H. David, Global Marketing Strategies, Houghton Mifflin Company, 1995, ss.305-307.
  • [2] Boone, Louis E.; Kurtz, David L., Contemporary Business, The Dryden Press, 1997, s.52
  • [3] Zikmund, William G.; d’Amico, Michael, Marketing, West Pııblishing Company, Fourth Edition, 1993, ss.297- 298
  • [4] Ball, Donald A.; McCulloch, Jr., Wendell H., International Business, The Challenge of Global Competition, Mc Graw-Hill Companies, Inc., 1996, s.60.
  • [5] Dibb, Sally; Simkin, Lyndon; M, Pride, Wiliiam; Ferrel, O.C., Marketing, Concepts and Strategies, Houghton Mifflin Company, Second European Edition, 1994, s.720.
  • [6] Assael, Henry, Marketing, Principles & Strategy, The Dryden Press, 1990, s.596.
  • [7] Chissnall, Peter, Strategic Business Marketing, Prentice Hail, Third Edition, 1995, s.339.
  • [8] Paley, Norton, The Manager’s Guid to Competetive Marketing Strategies, American Management Association, 1990, s.353.
  • [9] Cateora, Philip R., International Marketing, Richard D. Irwin Inc., 1987, s.76.
  • [10] Berman, Barry, Marketing Channels, John Wiley & Sons, Inc., 1996, s.608.
  • [11] Zikmund, William G.; d’Amico, Michael, Effective Marketing, Creating and Keeping Customers, West Publishing Company, 1995, s.223.
  • [12] Terpstra, Vern; Sarahy, Revi, International Marketing, The Dryden Press, 5th Edition, 1991, s.392.
  • [13] Douglas, Susan P.; C. Samuel Crag, C. Samuel, Global Marketing Strategy, Mc Graw-Hill, Inc., 1995, s. 166.
  • [14] Bradley, Frank, International Marketing, Prentice Hail International (UK) Ltd., Second Edition, 1991, s.421-433.
  • [15] Hill, Charles W.L.; Jones, Gareth R., Strategic Management, An Integrated Approach, Houghton Mifflin Company, 1998, s.265-266.
  • [16] Kotler, Philip, Marketing Management, Analysis, Planning, Implemantation, And Control, Prentice Hail International Inc., 9th Edition, s.412-413.
  • [17] Dalrymple, Douglas J.; Parsons, Leonard J., Marketing Management, Text and Cases, John Wiley & Sons, mc., 1995, s.889.
  • [18] Mendenhali, Mark Betty; Punnett, Jane; Ricks, David, Global Management, Blackwell Publishers, 1995, s.263.
Toplam 18 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Eski Sayılar
Yazarlar

Recep Baki Deniz Bu kişi benim

Yayımlanma Tarihi 15 Temmuz 2000
Yayımlandığı Sayı Yıl 2000

Kaynak Göster

APA Deniz, R. B. (2000). DOĞRUDAN YATIRIM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ. Öneri Dergisi, 3(14), 109-112. https://doi.org/10.14783/maruoneri.734126

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