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KÜTLESEL ÖZGÜNLEŞTİRME VE KÜTLESEL ÜRETİM

Yıl 1999, Cilt: 2 Sayı: 12, 235 - 240, 10.06.1999
https://doi.org/10.14783/maruoneri.691309

Öz

Total quality management resulting from total customer satisfaction today can mean giving every customer a product tailored specifically to his or her needs. In the past, manufacturing was usually characterized by keeping costs down with economies of scale. Mass customization can result in a challenging manufacturing environment typified by both high volume and excellent product mix, where customers expect individualized products at the same price as they paid for mass-produced items. Meeting this challenge requires profound changes in manufacturing process and in organizational dynamics. Despite the potential potential offered by mass customization it is necessary that organizations ensure that such a strategy is the optimal route for their business before embarking on full scale mass customization.

Kaynakça

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Toplam 16 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Eski Sayılar
Yazarlar

Laetitia Radder Bu kişi benim

Çevirmenler

Emrah Cengiz Bu kişi benim

Yayımlanma Tarihi 10 Haziran 1999
Yayımlandığı Sayı Yıl 1999 Cilt: 2 Sayı: 12

Kaynak Göster

APA Radder, L. (1999). KÜTLESEL ÖZGÜNLEŞTİRME VE KÜTLESEL ÜRETİM (E. Cengiz, çev.). Öneri Dergisi, 2(12), 235-240. https://doi.org/10.14783/maruoneri.691309

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