DOĞRUDAN YATIRIM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

Yıl 2000, Cilt: 3 Sayı: 14, 109 - 112, 15.07.2000

Recep Baki Deniz

https://doi.org/10.14783/maruoneri.734126

Öz

The increasing importance of global marketing poses opportunities and threats for companies into the 2000s. More and more the world is becoming a global marketplace. When a company does decide to entry into global markets it generally has five majör entry strategy alternatives: exporting, licensing, franchising, joint venture and direct investment. Direct investment represents the greatest degree of commitment and retpıires a greater investment of resources than the other strategies of foreign market entry. In this paper direct investment strategy, which refers to the acquisition of foreign- based fırms and the new ventures abroad, is examined.

Anahtar Kelimeler

doğrudan yatırım, global pazar

Kaynakça

• [1] Jeannet, Jean Pierre; Hennessey, H. David, Global Marketing Strategies, Houghton Mifflin Company, 1995, ss.305-307.
• [2] Boone, Louis E.; Kurtz, David L., Contemporary Business, The Dryden Press, 1997, s.52
• [3] Zikmund, William G.; d’Amico, Michael, Marketing, West Pııblishing Company, Fourth Edition, 1993, ss.297- 298
• [4] Ball, Donald A.; McCulloch, Jr., Wendell H., International Business, The Challenge of Global Competition, Mc Graw-Hill Companies, Inc., 1996, s.60.
• [5] Dibb, Sally; Simkin, Lyndon; M, Pride, Wiliiam; Ferrel, O.C., Marketing, Concepts and Strategies, Houghton Mifflin Company, Second European Edition, 1994, s.720.
• [6] Assael, Henry, Marketing, Principles & Strategy, The Dryden Press, 1990, s.596.
• [7] Chissnall, Peter, Strategic Business Marketing, Prentice Hail, Third Edition, 1995, s.339.
• [8] Paley, Norton, The Manager’s Guid to Competetive Marketing Strategies, American Management Association, 1990, s.353.
• [9] Cateora, Philip R., International Marketing, Richard D. Irwin Inc., 1987, s.76.
• [10] Berman, Barry, Marketing Channels, John Wiley & Sons, Inc., 1996, s.608.
• [11] Zikmund, William G.; d’Amico, Michael, Effective Marketing, Creating and Keeping Customers, West Publishing Company, 1995, s.223.
• [12] Terpstra, Vern; Sarahy, Revi, International Marketing, The Dryden Press, 5th Edition, 1991, s.392.
• [13] Douglas, Susan P.; C. Samuel Crag, C. Samuel, Global Marketing Strategy, Mc Graw-Hill, Inc., 1995, s. 166.
• [14] Bradley, Frank, International Marketing, Prentice Hail International (UK) Ltd., Second Edition, 1991, s.421-433.
• [15] Hill, Charles W.L.; Jones, Gareth R., Strategic Management, An Integrated Approach, Houghton Mifflin Company, 1998, s.265-266.
• [16] Kotler, Philip, Marketing Management, Analysis, Planning, Implemantation, And Control, Prentice Hail International Inc., 9th Edition, s.412-413.
• [17] Dalrymple, Douglas J.; Parsons, Leonard J., Marketing Management, Text and Cases, John Wiley & Sons, mc., 1995, s.889.
• [18] Mendenhali, Mark Betty; Punnett, Jane; Ricks, David, Global Management, Blackwell Publishers, 1995, s.263.