Dini Vecibeler ve Dijital Görünürlük: Sosyal Medyada Tesettürünü Bırakan Fenomenlerin Takipçi Söylemleri Üzerine Bir Analiz

Öz

Bu çalışma, sosyal medyada İslami tesettür kimliğiyle tanınan ancak daha sonra tesettürünü terk eden kadın fenomenlere yönelik takipçi söylemlerini incelemektedir. Kur’an ve hadislerde belirtildiği üzere tesettür, İslam’da sabit bir farz olmanın yanı sıra mahremiyetin, korunmanın ve Müslüman kadın kimliğinin görünür bir göstergesidir. Son dönemde bazı fenomenlerin tesettürü sosyal medyada kolayca terk edilebilen bir tercih gibi sunmaları, dini vecibelerin kamusal görünürlüğünü ve toplumsal meşruiyetini yeniden tartışmaya açmıştır. Araştırma, Instagram’da fenomen paylaşımları altında oluşan etkileşim alanlarını “dijital saha” olarak ele alan bir dijital etnografi çalışmasıdır; saha verileri söylem analizi tekniğiyle çözümlenmiştir. Bu bağlamda, amaçlı örnekleme yöntemiyle seçilen 10 fenomenin Instagram paylaşımları incelenmiştir. Yaklaşık 1000-1500 kullanıcı yorumu değerlendirilmiş; yorumlar destekleyici, karşıt, nötr ve yorumlayıcı olmak üzere dört kategori altında sınıflandırılmıştır. Bulgulara göre, destekleyici söylemlerde bireysel özgürlük ve samimiyet vurgusu öne çıkmıştır. Nötr söylemler, tartışmayı gündelikleştirmiştir; yorumlayıcı söylemler ise bireysel kararları toplumsal ve siyasal bağlamlarla ilişkilendirmiştir. Ancak en yoğun ve baskın kategori, karşıt söylemler olmuştur. Bu söylemler, başörtüsünü bırakma eylemini dini normların ihlali, gençlere olumsuz örneklik ve İslam’ın farzlarının terkini bilerek teşvik etmeye yönelik planlı/örgütlü bir süreç olarak çerçevelemektedir.

Anahtar Kelimeler

• Tesettür
• Dijital Görünürlük
• Dini Vecibeler
• Ahlaki Panik
• Dijital Etnografi

Destekleyen Kurum

Aydın Adnan Menderes Üniversitesi

Religious Obligations and Digital Visibility: An Analysis of Followers’ Discourses of Influencers Who Left Their Headscarves on Social Media

Öz

This study examines follower discourses on female influencers on social media who were initially known for their Islamic hijab identity but later abandoned it. As stated in the Quran and Hadith, hijab is not only a fixed obligation in Islam but also a visible manifestation of modesty, protection, and Muslim female identity. Recently, the presentation of hijab by some influencers on social media as an easily abandoned choice has reopened the debate on the public visibility and social legitimacy of religious obligations. This research is a digital ethnography study that treats the interaction spaces created under influencer posts on Instagram as a "digital field"; field data was analyzed using discourse analysis techniques. In this context, the Instagram posts of 10 influencers selected using purposive sampling were examined. Approximately 1000-1500 user comments were evaluated; the comments were classified into four categories: supportive, opposing, neutral, and interpretive. According to the findings, supportive discourses emphasized individual freedom and sincerity. Neutral discourses trivialized the discussion; Interpretive discourses have linked individual decisions to social and political contexts. However, the most intense and dominant category has been counter-discourses. These discourses frame the act of abandoning the headscarf as a violation of religious norms, a negative example for young people, and a planned/organized process aimed at knowingly encouraging the abandonment of Islamic obligations.

Anahtar Kelimeler

• Hijab
• Digital Visibility
• Religious Obligations
• Moral Panic
• Digital Ethnography

Kaynakça

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