Stratejik Anlatı İnşasında Sosyal Medyanın Araçsallaştırılması: Türkiye-Yunanistan Örneği

This study focuses on the period in which President Erdoğan made the statement “we can come to Greece suddenly one night” statement, which is considered to be the tensest phase of the relations between Turkey and Greece, and the strategic narrative themes produced in its aftermath. The study aims to identify the strategic narrative themes through which these two countries construct themselves and the other. For this purpose, the strategic narrative themes constructed on the social media platform Twitter were identified and the findings were tabulated using qualitative content analysis technique. In the studies on strategic narrative construction in international politics, three different levels are examined as event narrative, system narrative and identity narrative. In this study, only the level of identity narrative is examined. In the research process, it was determined that both countries used negative narrative themes against each other by instrumentalizing Twitter, and in this direction, it was concluded that the countries construct negative narratives in order to marginalize each other and to portray one another as unfair in the eyes of the international community. In the same way, it was determined that the two countries used very positive themes while constructing their own identity narratives and that the purpose of this was to legitimize their own attitudes and behaviors in the eyes of the international public.