The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study

Enes Bal; Şükrü Balcı; Hamide Sarıtaş Çölük

doi:10.60077/medkul.1922767

EN

The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study

Öz

The rapid proliferation of generative artificial intelligence tools among university students today, while contributing to educational processes, also increases the risk of addiction. This study quantitatively investigated the relationship between digital competence levels and AI addiction among university students in a sample of 401 volunteer participants from Selçuk University and Necmettin Erbakan University. The findings showed that participants had high levels of digital competence and relatively low levels of AI addiction. Digital tool usage time, news consumption/digital information searching, digital empathy, digital media use, and digital content creation were found to have a positive and significant effect on AI addiction, while digital security had a negative and significant effect. The study also found that the perception of AI use played a partial mediating role in the effect of digital competence on AI addiction. This study is expected to provide an original contribution to the literature on the relationship between digital competence and AI addiction, as well as generating important data for future research.

Anahtar Kelimeler

Digitalization, Digital Competence, AI Addiction, Effect, University Students

Etik Beyan

Ethics Committee Approval was obtained regarding the suitability of the scales and forms to be used in the research. The Selçuk University Faculty of Communication Scientific Research and Publication Ethics Committee, in its letter dated 26.12.2025 with protocol number E.1158825 and meeting minutes, unanimously decided that all forms to be used are suitable in terms of publication ethics and scientific research It is declared that during the preparation process of this study, scientific and ethical principles were followed and all the studies benefited from are stated in the bibliography.

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İletişim Çalışmaları

Bölüm

Araştırma Makalesi

Yazarlar

Enes Bal ^*
0000-0002-6426-9426
Türkiye

Şükrü Balcı
0000-0002-0477-0622
Türkiye

Hamide Sarıtaş Çölük
0000-0003-1401-4174
Türkiye

Erken Görünüm Tarihi

15 Haziran 2026

Yayımlanma Tarihi

25 Haziran 2026

Gönderilme Tarihi

3 Nisan 2026

Kabul Tarihi

25 Mayıs 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 6 Sayı: 1

DOI

https://doi.org/10.60077/medkul.1922767

IZ

https://izlik.org/JA99ZM95CN

APA

Bal, E., Balcı, Ş., & Sarıtaş Çölük, H. (2026). The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study. Medya ve Kültür, 6(1), 24-39. https://doi.org/10.60077/medkul.1922767

AMA

1.Bal E, Balcı Ş, Sarıtaş Çölük H. The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study. Medya ve Kültür. 2026;6(1):24-39. doi:10.60077/medkul.1922767

Chicago

Bal, Enes, Şükrü Balcı, ve Hamide Sarıtaş Çölük. 2026. “The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study”. Medya ve Kültür 6 (1): 24-39. https://doi.org/10.60077/medkul.1922767.

EndNote

Bal E, Balcı Ş, Sarıtaş Çölük H (01 Haziran 2026) The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study. Medya ve Kültür 6 1 24–39.

IEEE

[1]E. Bal, Ş. Balcı, ve H. Sarıtaş Çölük, “The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study”, Medya ve Kültür, c. 6, sy 1, ss. 24–39, Haz. 2026, doi: 10.60077/medkul.1922767.

ISNAD

Bal, Enes - Balcı, Şükrü - Sarıtaş Çölük, Hamide. “The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study”. Medya ve Kültür 6/1 (01 Haziran 2026): 24-39. https://doi.org/10.60077/medkul.1922767.

JAMA

1.Bal E, Balcı Ş, Sarıtaş Çölük H. The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study. Medya ve Kültür. 2026;6:24–39.

MLA

Bal, Enes, vd. “The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study”. Medya ve Kültür, c. 6, sy 1, Haziran 2026, ss. 24-39, doi:10.60077/medkul.1922767.

Vancouver

1.Enes Bal, Şükrü Balcı, Hamide Sarıtaş Çölük. The Effect of Digital Competencies on Artificial Intelligence Addiction: A University Youth Study. Medya ve Kültür. 01 Haziran 2026;6(1):24-39. doi:10.60077/medkul.1922767