MARKET COMES BEFORE COMPETITION: THE RISE OF OPEN TECHNOLOGY BASED STRATEGIES

Öz

New market formation requires both innovation and product compatibility, particularly in high technology sectors. Recent years have frequently witnessed enactment of new business strategies which encourage business organizations to meet in collaborative spaces. These new strategies based on `open technology' are built upon the general principle of developing new technologies in a collective/public space. As different from bilateral strategic alliances, these new strategies exhibit an ontological commitment to `network' and in turn stimulate development of both bilateral and multilateral relations.

Anahtar Kelimeler

• open technology,strategic alliances,high-tech

ÖNCE PAZAR SONRA REKABET: AÇIK TEKNOLOJİ STRATEJİLERİNİN YÜKSELİŞİ

Öz

Özellikle yüksek teknoloji sektörlerde yeni pazarların oluşumu eşzamanlı olarak yenilikçiliği ve ürün uyumluluğunu gerektirmektedir. Son yıllarda bu gereksinimi sağlama ihtiyacının şirketleri işbirliği alanlarında buluşmaya yönlendirdiği yeni stratejiler sıkça görülmektedir. `Açık teknoloji' temelinde şekillenen bu yeni stratejiler temel bazı teknolojilerin kollektif/kamusal bir alanda ortaklaşa geliştilmesi esasına dayanır. Bu stratejilerde ikili stratejik işbirliği örüntülerinden farklı olarak `ağ'ın kendisi bir gerçeklik kazanmakta ve ikili veya çoklu ilişkilerin gelişmesine uygun bir ortam sağlamaktadır

Anahtar Kelimeler

• açık teknoloji,stratejik işbirliği,yüksek teknoloji

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