Kapitalizmin Yeni/Yenilenen Akıl Oyunu: Küresel Şirketlerin Etiksel Ütopyaları

Yıl 2010, Cilt: 34 Sayı: 268, 301 - 327, 27.02.2014

Nurhan Papatya

Öz

Özet
Bu çalışmada, kapitalizmin başlangıç evresinden şirket kapitalizmine evrilişi ve küresel
şirketlerin “etiksel ütopyaları” kapsamında sosyal sorumluluk anlayışı ele alınmaktadır.
Özellikle kapitalizmin, içinde yaşanılan dünyayı yaratıp, insan ilişkilerini düzenleyerek, insan
doğası üzerinde nasıl hâkimiyet kurduğu ve aynı zamanda küresel şirketlerin gelecekte hiçbir
şeyin kendilerini rahatsız etmeyeceği bir dünya düzeni kurmaya yönelik çabaları geçmişten
günümüze gelişim evreleriyle ortaya konulmuştur. Şirket kapitalizminin eylemleri yansıtma
şekli ve iki yönlü işleyişi yani hem etiksel şirket ideolojisinin yeniden üretilmesi hem de
meta-etik ikilem olarak sosyal sorumluluk çalışmalarına yönlenilmesi sistem yaklaşımıyla
içeriklendirilip detaylı olarak incelenmektedir.
Anahtar Kelimeler: Kapitalizm ve Şirket Kapitalizmi, Etiksel Ütopya, Sosyal Sorumluluk,
Küresel Şirket Vatandaşlığı, Yumuşak Sistem Düşüncesi.

 

Abstract
In this study, the social responsibility conception from the initial phases of capitalism to
its evolution to the company capitalism and the “ethical utopias” of the companies are handled
with. Especially, how capitalism reigns over human nature by creating the word in which
human begins live, and by coordinating human relationships and at the same time, the struggles
of the global companies to create a world-system in which nothing else would disturb them are
displayed from the past to our times with all of their development stages. The way the company
capitalism reflects actions and its running in two directions which mean the reproduction of the
ethical company ideology and also its concentration on the social responsibility activities as a
meta-ethical dilemma are based on the system approach and are analyzed in detail.
Keywords: Capitalism and Corporate Capitalism, Ethical Utopia, Social Responsibility,
Global Corporate Citizenship, Soft System Thinking.

Anahtar Kelimeler

Kapitalizm ve Şirket Kapitalizmi, Etiksel Ütopya, Sosyal Sorumluluk, Küresel Şirket Vatandaşlığı, Yumuşak Sistem Düşüncesi

New Renewed Mind Games of Capitalism: Ethical Utopia of Global Corporation

Öz

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