A bibliometric analysis of the concept of strategic corporate social responsibility

Öz

As strategic corporate social responsibility (CSR) is a relatively nascent field within CSR, with limited bibliometric research available, this study aims to provide a bibliometric overview of research in this area. Using the Web of Science (WoS) database, 344 studies published between 2002 and 2024 were collected and analyzed using VOSviewer software for graphical mapping. The analysis includes performance and intellectual structure analyses, identifying leading countries, authors, journals, and publications in strategic CSR, as well as research trends and future expectations. Findings indicate a general increase in scholarly output, with the USA and China being the most productive countries. Journals affiliated with Emerald, Springer, and Wiley predominantly publish articles in this field. The Journal of Business Ethics emerges as the most cited journal, with authors Anna McWilliams and Donald Siegel receiving notable attention. Potential research topics for advancing the field include CSR performance of enterprises, managerial personality traits, multinationality, organizational behaviors, and strategic orientations.

Anahtar Kelimeler

• Corporate Social Responsibility
• Strategic Corporate Social Responsibility
• CSR
• Strategic CSR
• Corporate Strategy

Stratejik kurumsal sosyal sorumluluk kavramına yönelik bibliyometrik bir analiz

Öz

Stratejik kurumsal sosyal sorumluluk (stratejik KSS), kurumsal sosyal sorumluluk alanında nispeten yeni bir konu olduğundan ve sınırlı sayıda bibliyometrik araştırma bulunduğundan, bu çalışma Stratejik KSS alanındaki araştırmaların bibliyometrik bir genel görünümünü sunmayı amaçlamaktadır. Bu amaç doğrultusunda, Web of Science (WoS) veri tabanında 2002-2024 yılları arasında yayınlanan 344 çalışma toplanmış ve grafiksel haritalama için VOSviewer yazılımı kullanılarak analiz edilmiştir. Analiz, performans ve entelektüel yapı incelemelerini içermekte; stratejik KSS alanında önde gelen ülkeleri, yazarları, dergileri ve yayınları belirleyerek araştırma eğilimlerini ve geleceğe yönelik beklentileri ortaya koymaktadır. Bulgular, genel olarak bilimsel üretimde bir artış olduğunu ve ABD ile Çin'in en üretken ülkeler olduğunu göstermektedir. Bu alandaki makalelerin çoğunlukla Emerald, Springer ve Wiley gibi yayınevlerine ait dergilerde yayınlandığı tespit edilmiştir. En çok atıf alan dergi olarak Journal of Business Ethics öne çıkarken, Anna McWilliams ve Donald Siegel gibi yazarlar dikkate değer bir ilgi görmektedir. Alanın ilerlemesi için potansiyel araştırma konuları arasında işletmelerin KSS performansı, yönetici kişilik özellikleri, çok ulusluluk, örgütsel davranışlar ve stratejik yönelimler bulunmaktadır.

Anahtar Kelimeler

• Kurumsal Sosyal Sorumluluk
• Stratejik Kurumsal Sosyal Sorumluluk
• KSS
• Stratejik KSS
• Kurumsal Strateji

Kaynakça

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