Stratejik kurumsal sosyal sorumluluk kavramına yönelik bibliyometrik bir analiz

Yıl 2024, , 1195 - 1218, 29.09.2024

Safa Acar

https://doi.org/10.30783/nevsosbilen.1468620

Öz

Stratejik kurumsal sosyal sorumluluk (stratejik KSS), kurumsal sosyal sorumluluk alanında nispeten yeni bir konu olduğundan ve sınırlı sayıda bibliyometrik araştırma bulunduğundan, bu çalışma Stratejik KSS alanındaki araştırmaların bibliyometrik bir genel görünümünü sunmayı amaçlamaktadır. Bu amaç doğrultusunda, Web of Science (WoS) veri tabanında 2002-2024 yılları arasında yayınlanan 344 çalışma toplanmış ve grafiksel haritalama için VOSviewer yazılımı kullanılarak analiz edilmiştir. Analiz, performans ve entelektüel yapı incelemelerini içermekte; stratejik KSS alanında önde gelen ülkeleri, yazarları, dergileri ve yayınları belirleyerek araştırma eğilimlerini ve geleceğe yönelik beklentileri ortaya koymaktadır. Bulgular, genel olarak bilimsel üretimde bir artış olduğunu ve ABD ile Çin'in en üretken ülkeler olduğunu göstermektedir. Bu alandaki makalelerin çoğunlukla Emerald, Springer ve Wiley gibi yayınevlerine ait dergilerde yayınlandığı tespit edilmiştir. En çok atıf alan dergi olarak Journal of Business Ethics öne çıkarken, Anna McWilliams ve Donald Siegel gibi yazarlar dikkate değer bir ilgi görmektedir. Alanın ilerlemesi için potansiyel araştırma konuları arasında işletmelerin KSS performansı, yönetici kişilik özellikleri, çok ulusluluk, örgütsel davranışlar ve stratejik yönelimler bulunmaktadır.

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk, Stratejik Kurumsal Sosyal Sorumluluk, KSS, Stratejik KSS, Kurumsal Strateji

A bibliometric analysis of the concept of strategic corporate social responsibility

Öz

As strategic corporate social responsibility (CSR) is a relatively nascent field within CSR, with limited bibliometric research available, this study aims to provide a bibliometric overview of research in this area. Using the Web of Science (WoS) database, 344 studies published between 2002 and 2024 were collected and analyzed using VOSviewer software for graphical mapping. The analysis includes performance and intellectual structure analyses, identifying leading countries, authors, journals, and publications in strategic CSR, as well as research trends and future expectations. Findings indicate a general increase in scholarly output, with the USA and China being the most productive countries. Journals affiliated with Emerald, Springer, and Wiley predominantly publish articles in this field. The Journal of Business Ethics emerges as the most cited journal, with authors Anna McWilliams and Donald Siegel receiving notable attention. Potential research topics for advancing the field include CSR performance of enterprises, managerial personality traits, multinationality, organizational behaviors, and strategic orientations.

Anahtar Kelimeler

Corporate Social Responsibility, Strategic Corporate Social Responsibility, CSR, Strategic CSR, Corporate Strategy

Kaynakça

• Acar, S., Çelik, S., & Künç, S. (2020). Sürdürülebilir Kalkınmanın Ekonomik, Sosyal ve Çevresel Boyutları Kapsamında İncelenmesi. M. Mete (Dü.) içinde, İktisadi ve İdari Bilimlerde Teori ve Araştırmalar II (s. 453-474). Gece Kitaplığı.
• Alsharif, A., Salleh, N., & Baharun, R. (2020). Bibliometric analysis. Journal of Theoretical and Applied Information Technology, 98(15), 2948-2962.
• Amran, A., Lee, S. P., & Devi, S. S. (2014). The influence of governance structure and strategic corporate social responsibility toward sustainability reporting quality. Business Strategy and the environment, 2014, 217-235.
• Arruda, H., Silva, E. R., Lessa, M., Proença Jr, D., & Bartholo, R. (2022). VOSviewer and bibliometrix. Journal of the Medical Library Association: JMLA, 110(3), 392-395.
• Ashraf, Z., Afshan, G., & Sahibzada, U. F. (2022). Unpacking strategic corporate social responsibility in the time of crisis: A critical review. Journal of Global Responsibility, 13(2), 127-156.
• Baron, D. P. (2001). Private politics, corporate social responsibility, and integrated strategy. Journal of economics & management strategy, 10(1), 7-45.
• Baron, D. P. (2007). Corporate social responsibility and social entrepreneurship. Journal of Economics & Management Strategy, 16(3), 683-717.
• Belu, C., & Manescu, C. (2013). Strategic corporate social responsibility and economic performance. Applied Economics, 45(19), 2751-2764.
• Bornmann, L., Haunschild, R., & Hug, S. E. (2018). Visualizing the context of citations referencing papers published by Eugene Garfield: A new type of keyword co-occurrence analysis. Scientometrics, 114, 427-437.
• Bowen, H. R. (2013). Social responsibilities of the businessman. University of Iowa Press.
• Burke, L., & Logsdon, J. M. (1996). How corporate social responsibility pays off. Long range planning, 29(4), 495-502.
• Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons, 34(4), 39-48.
• Carroll, A. B. (2021). Corporate social responsibility: Perspectives on the CSR construct’s development and future. Business & Society, 60(6), 1258-1278.
• Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International journal of management reviews, 12(1), 85-105.
• Contreras, F., & Abid, G. (2022). Social sustainability studies in the 21st century: A bibliometric mapping analysis using VOSviewer Software. Pakistan Journal of Commerce and Social Sciences (PJCSS), 16(1), 167-203.
• Donnelly, T., & Wickham, M. (2021). Exploring the antecedent resources and capabilities of strategic corporate social responsibility. Social Responsibility Journal, 17(7), 985-1006.
• European Commission. (2024, 04 09). European Commission. https://single-market-economy.ec.europa.eu/industry/sustainability/corporate-sustainability-and-responsibility_en#what-is-corporate-social-responsibility adresinden alındı
• Feng, Y., Zhu, Q., & Lai, K. H. (2017). Corporate social responsibility for supply chain management: A literature review and bibliometric analysis. Journal of Cleaner Production, 158, 296-307.
• Fonseca, L., Carvalho, F., & Santos, G. (2023). Strategic CSR: Framework for Sustainability through Management Systems Standards—Implementing and Disclosing Sustainable Development Goals and Results. Sustainability, 15(15).
• Freeman, R. E. (1999). Can stakeholder theorists seize the moment? Journal of Corporate Citizenship, 36, 21-24. Galan, J. I. (2006). Corporate social responsibility and strategic management. Journal of Management Studies, 43(7), 1629-1641.
• Galbreath, J. (2010). The impact of strategic orientation on corporate social responsibility. International Journal of Organizational Analysis, 18(1), 23-40.
• Gugler, P., & Shi, J. Y. (2009). Corporate social responsibility for developing country multinational corporations: lost war in pertaining global competitiveness? Journal of business ethics, 87, 3-24.
• Havlinova, A., & Kukacka, J. (2023). Corporate social responsibility and stock prices after the financial crisis: The role of strategic CSR activities. Journal of Business Ethics, 182(1), 223-242.
• Hırlak, B., & Çolakoğlu, E. (2023). Marka Vatandaşlık Davranışı Literatürünün Bibliyometrik Analizi. Abant Sosyal Bilimler Dergisi, 23(3), 1532-1551.
• Husted, B. W., & Allen, D. B. (2007). Strategic corporate social responsibility and value creation among large firms: lessons from the Spanish experience. Long range planning, 40(6), 594-610.
• Jamali, D. (2007). The case for strategic corporate social responsibility in developing countries. Business and Society Review, 112(1), 1-27.
• Jamali, D. R., El Dirani, A. M., & Harwood, I. A. (2015). Exploring human resource management roles in corporate social responsibility: The CSR‐HRM co‐creation model. Business Ethics: A European Review, 24(2), 125-143.
• Kim, M., Kim, B., & Oh, S. (2018). Relational benefit on satisfaction and durability in strategic corporate social responsibility. Sustainability, 10(4), 1-18.
• Kişi, N. (2022). İnsan kaynakları yönetiminde yapay zeka: Bibliyometrik bir analiz. Journal of Research in Business, 7(2), 490-514.
• Kumar, A., Kumar, A., & Behura, A. K. (2022). The strategic corporate social responsibility (CSR) for sustainable corporate (Business). Wisdom, 3(23), 214-224.
• Lantos, G. P. (2002). The ethicality of altruistic corporate social responsibility. Journal of consumer marketing, 19(3), 205-232. Li, J. C., Benamraoui, A., Shah, N., & Mathew, S. (2021). Dynamic Capability and strategic corporate social responsibility adoption: Evidence from China. Sustainability, 13(10), 1-19.
• Lin, K. J., Tan, J., Zhao, L., & Karim, K. (2015). In the name of charity: Political connections and strategic corporate social responsibility in a transition economy. Journal of Corporate Finance, 32, 327-346.
• Liu, Y., & Xu, H. (2022). Strategic corporate social responsibility with spillover effect in innovation. Nankai Business Review International, 13(2), 318-339.
• Maury, B. (2022). rategic CSR and firm performance: The role of prospector and growth strategies. Journal of Economics and Business, 118, 1-16.
• McWilliams, A., & Siegel, D. S. (2011). Creating and capturing value: Strategic corporate social responsibility, resource-based theory, and sustainable competitive advantage. Journal of management, 37(5), 1480-1495.
• Mellahi, K., Frynas, J. G., Sun, P., & Siegel, D. (2016). A review of the nonmarket strategy literature: Toward a multi-theoretical integration. Journal of management, 143-173.
• Meseguer-Sánchez, V., Gálvez-Sánchez, F. J., López-Martínez, G., & Molina-Moreno, V. (2021). Corporate social responsibility and sustainability. A bibliometric analysis of their interrelations. Sustainability, 13, 1-18.
• Michelon, G., Boesso, G., & Kumar, K. (2013). Examining the link between strategic corporate social responsibility and company performance: An analysis of the best corporate citizens. Corporate social responsibility and environmental management, 20(2), 81-94.
• Mitra, N. (2021). Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India. International Journal of Corporate Social Responsibility, 6(3), 1-15.
• Nicole, S. J., Lada, S., Ansar, R., Abdul Adis, A. A., Fook, L. M., & Chekima, B. (2022). Corporate social responsibility and strategic management: a bibliometric Analysis. Sustainability, 14(17), 1-14.
• Nqumba, B. M., & Scheepers, C. B. (2023). Authentic leadership’s influence on strategic corporate social responsibility in South Africa: mediated by participative decision-making. European Business Review, 35(2), 161-183.
• Orlitzky, M., & Siegel, D. S. (2011). Strategic corporate social responsibility and environmental sustainability. Business & society, 50(1), 6-27.
• Palazzo, M., Vollero, A., & Siano, A. (2020). From strategic corporate social responsibility to value creation: An analysis of corporate website communication in the banking sector. International Journal of Bank Marketing, 38(7), 1529-1552.
• Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard business review, 84(12), 78-92.
• Porter, M., & Kramer, M. (2006). Strategy and Society. Harvard Business Review, 84(12), 78.
• Quezado, T. C., Cavalcante, W. Q., Fortes, N., & Ramos, R. F. (2022). Corporate social responsibility and marketing: a bibliometric and visualization analysis of the literature between the years 1994 and 2020. Sustainability, 14(3), 1-24.
• Ramos-Monge, E. L., Llinas-Audet, X., & Barrena-Martinez, J. (2017). Universities as corporate entities: The role of social responsibility in their strategic management. InTech, 199-215. doi:https://doi.org/10.5772/intechopen.69931
• Russo, A., & Perrini, F. (2010). Investigating stakeholder theory and social capital: CSR in large firms and SMEs. Journal of Business ethics, 91, 207-221.
• Shiu, Y. M., & Yang, S. L. (2017). Does engagement in corporate social responsibility provide strategic insurance‐like effects? Strategic management journal, 38(2), 455-470.
• Sousa Filho, J. M., Wanderley, L. S., Gómez, C. P., & Farache, F. (2010). Strategic corporate social responsibility management for competitive advantage. BAR-Brazilian Administration Review, 7, 294-309.
• Su, K., Liu, C., & Zhang, M. (2024). The optimization of a corporate social responsibility management system based on service-orientated architecture under the concept of sustainable development. Technological Forecasting and Social Change, 200, 1-8.
• Vázquez, D. G., & Juárez, L. E. (2022). Strategic corporate social responsibility orientation: from gathering information to reporting initiatives. Revista de contabilidad= Spanish accounting review:[RC-SAR], 25(1), 89-106.
• Vishwanathan, P., van Oosterhout, H., Heugens, P. P., Duran, P., & & Van Essen, M. (2020). Strategic CSR: A concept building meta‐analysis. Journal of Management studies, 57(2), 314-350.
• Vitolla, F., & Rubino, M. (2013). Strategic corporate social responsibility: a theoretical framework. African Journal of Business Management, 7(29), 2890-2904.
• Waldman, D. A., Siegel, D. S., & Javidan, M. (2006). Components of CEO transformational leadership and corporate social responsibility. Journal of management studies, 43(8), 1703-1725.
• Wood, D. J., & Jones, R. E. (1995). Stakeholder mismatching: A theoretical problem in empirical research on corporate social performance. The International Journal of Organizational Analysis, 3(3), 229-267.
• Yang, Z., Su, H., & Sun, W. (2021). Can strategic corporate social responsibility drive corporate innovation? South African Journal of Business Management, 52(1), 1-12.