VFR TURİZM MOTİVASYONU: GENÇ AKADEMİSYENLERE YÖNELİK BİR VAKA ÇALIŞMASI

Öz

Aile ve Akraba Ziyareti (VFR) turizmi son yıllarda turizm literatürü tarafından büyük ilgi görmektedir. Turizm pazarının büyük bir bölümünü oluşturması nedeniyle, VFR gezginlerinin motivasyonlarını anlamak büyük önem taşımaktadır. VFR gezginlerinin motivasyonlarını birkaç neden belirlemektedir. Gezinin süresi, destinasyonun çekicilikleri, ziyaretlerin sıklığı bu nedenlerden bazılarıdır. Bu çalışmada, benzer gelir ve eğitim düzeyine sahip akademisyenlerle görüşülerek, arkadaş veya akraba ziyaretinin motivasyonu ortaya konulmaya çalışılmıştır. Görüşmeler sonucunda, en çok geleneklerin VFR seyahatlerini etkilediği ortaya çıkmıştır. Türk geleneklerinde tatillerde aile büyüklerini ve diğer akrabaları ziyaret etmek özellikle önemlidir. Bu nedenle kalış süresi birkaç gün sürebilir. Bir diğer önemli faktör ise bütçedir. VFR seyahatleri daha ekonomik olduğu için konaklama işletmelerine alternatif olarak tercih edilmektedir. Katılımcılar, akrabaları yerine arkadaşları ile kalmayı tercih ettiklerini belirtmişlerdir.

Anahtar Kelimeler

• TURİZM
• SEYAHAT
• VFR
• MOTİVASYON
• ZİYARET
• AĞIRLAMA

VFR TOURISM MOTIVATION: A CASE STUDY OF YOUNG ACADEMICIANS

Öz

Visiting Friends and Relatives (VFR) tourism takes great attention from scholars in recent years. Due to its consisting a large part of the tourism market, understanding the motivations of VFR travelers is essential. Several reasons determine the motivations of VFR travelers. The duration of the trip, the attractions of the destination, the frequency of visits are some of these reasons. In this study, the motivation of visiting friends or relatives was tried to be revealed by interviewing academicians with similar income and education levels. As a result of the interviews, it was revealed that traditions mostly affect VFR travels. In Turkish traditions, it is especially important to visit family elders and other relatives on holidays. Therefore, the duration of stay can take a few days. Another important factor is the budget. VFR travels are preferred to lodgings because they are more affordable. Participants stated that they preferred to stay with their friends rather than with their relatives.

Anahtar Kelimeler

• TOURISM
• TRAVEL
• VFR
• MOTIVATION
• VISITING
• HOSTING

Kaynakça

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