İnsani değerler ve sürdürülebilir tüketim: Tutumlar ve satın alma istekliliği üzerinde insani değerlerin etkileri

Yıl 2024, Cilt: 14 Sayı: 2, 595 - 610, 25.06.2024

Şafak Altay

https://doi.org/10.30783/nevsosbilen.1420065

Öz

Çevresel, ekonomik ve sosyal boyutlarıyla sürdürülebilirlik konusu toplumu ilgilendiren sorunlar temelinde dünyada son zamanlarda sıklıkla irdelenmektedir. Sürdürülebilirlik, özellikle işletmelerin dikkate alması gereken konu olarak görülebilir. Ancak bütün insanları etkileyen olumlu ve olumsuz durumları ihtiva etmesi nedeniyle sürdürülebilirlik, birey olarak tüketicilerin de dikkate alması gereken konulardan biridir. Gelecek nesillere daha iyi bir gelecek bırakmak için verilen tüketim kararlarının sürdürülebilirlik hedefleriyle uyumluluğunu gösteren sürdürülebilir tüketim, bu açıdan sürdürülebilirliğin tüketicilere düşen kısmını göstermektedir. Sürdürülebilir tüketimin gerçekleşebilmesi için bireylerin sahip olduğu insani değerler önem arz etmektedir. Mevcut çalışmada insani değerlerin sürdürülebilir tüketime yönelik tutum ve satın alma istekliliği üzerinde doğrudan ve düzenleyici etkilerini belirlemeyi amaçlamaktadır. Araştırmada veriler nicel yöntemlerle elde edilmiş olup değişkenler arası ilişkiler kovaryans esaslı yapısal eşitlik modellemesi (CB-SEM) ile test edilmiştir. Bulgulara göre insani değerlerin tutumlar üzerinde yordayıcılığının olduğu; ancak düzenleyici etkilerinin olmadığı görülmüştür. Çalışmanın bulguları ile literatürüne katkı sunması ve değerlerin sürdürülebilirlik bağlamında rolünün anlaşılmasını sağlaması öngörülmektedir.

Anahtar Kelimeler

Sürdürülebilirlik, İnsani Değerler, Tutum

Etik Beyan

Çalışmada ve veri toplamada herhangi bir etik ihlal yapılmadığını beyan ederim

Destekleyen Kurum

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Human values and sustainable consumption: The effects of human values on attitudes and willingness to buy

Öz

The issue of sustainability with its environmental, economic and social dimensions has recently been frequently examined in the world on the basis of problems concerning the society. Sustainability can be seen as an issue that especially businesses should consider. However, since it includes positive and negative situations that affect all people, sustainability is one of the issues that consumers as individuals should also consider. Sustainable consumption, which shows the compatibility of consumption decisions made to leave a better future for future generations with sustainability goals, shows the part of sustainability that falls on consumers in this respect. In order to realize sustainable consumption, the human values of individuals are important. The current study aims to determine the direct and moderating effects of human values on attitudes towards sustainable consumption and willingness to purchase. The data were obtained through quantitative methods and the relationships between variables were tested with covariance-based structural equation modeling (CB-SEM). According to the findings, it was observed that human values have predictive but not moderating effects on attitudes. It is envisaged that the findings of the study will contribute to the literature and provide an understanding of the role of values in the context of sustainability.

Anahtar Kelimeler

Sustainability, Human Values, Attitude

Kaynakça

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