Damsız Girilmez Politikasının Genç Erkek Tüketiciler Üzerindeki Etkisinin İncelenmesi: Öz Belirleme İhtiyaçları, Grup İçinde Kalma Eğilimi, Sosyal Uyum ve İyi Oluş

Öz

Bu çalışma, Türkiye’deki eğlence mekânlarında uygulanan damsız girilmez politikalarının psikolojik etkilerini incelemektedir. 490 genç erkek tüketiciye odaklanarak bu ayrımcı uygulamaların özsaygı, özerklik ve iyi oluşu nasıl zedelediği araştırılmıştır. Bulgular, damsız girilmez politikalarının dışlanma, hayal kırıklığı ve değersizlik duygularını artırarak aidiyet hissini zayıflattığını göstermektedir. Katılımcılar buna karşı alternatif mekân arayışı veya toplumsal normlara uyum gibi başa çıkma stratejileri geliştirmektedir. SmartPLS ile Yapısal Eşitlik Modellemesi (SEM) kullanılarak yapılan analiz, erkeklerin göz ardı edilen dışlanma deneyimlerini ortaya koymakta; ayrımcı politikaların sorgulanması ve kamusal alanlarda kapsayıcılığın teşvik edilmesinin önemini vurgulamaktadır.

Anahtar Kelimeler

• pazaryerinden dışlanma
• benlik saygısı
• grup içinde kalma eğilimi
• öz belirleme
• tüketici iyi oluşu

Destekleyen Kurum

Bu çalışma Aliye Üster Vakfı tarafından 2023 destek programı kapsamında finansal olarak desteklenmiştir.

Etik Beyan

Bu çalışma Ege Üniversitesi Sosyal ve Beşeri Bilimler Bilimsel Araştırma ve Yayın Etiği Kurulu 25.10.2023 tarih ve E-85553214-0.50.06.04-1533344 sayılı Etik Kurul Onay Belgesi ile bilimsel araştırma ve yayın etiği kurallarına uygun olarak hazırlanmıştır.

Teşekkür

Yazarlar Aliye Üster Vakfı'na desteklerinden dolayı teşekkürlerini sunarlar.

Examining the Impact of 'No Entry Without a Female Companion' (NEWFC) Policy on Young Male Consumers: Self-determination Needs, In-group Tendency, Social Conformity, and Well-being

Öz

This study investigates the psychological effects of “no entry without a female companion” (NEWFC) policies in Turkish entertainment venues. Focusing on 490 young male consumers, it examines how such discriminatory practices undermine self-esteem, autonomy, and well-being. Findings reveal that NEWFC policies foster exclusion, frustration, and diminished self-worth, while also compromising individuals’ sense of belonging. In response, participants adopt coping strategies, such as seeking alternative venues or conforming to social norms. Using Structural Equation Modeling (SEM) with SmartPLS, this research highlights overlooked male experiences of exclusion, emphasizing the need to challenge discriminatory policies and promote inclusivity in public spaces.

Anahtar Kelimeler

• marketplace exclusion
• self-esteem
• in-group tendency
• self-determination
• consumer well-being

Destekleyen Kurum

This work was financially supported by the Aliye Uster Foundation under 2023 Grant Support.

Etik Beyan

This study was conducted in accordance with the ethical guidelines and was approved by the Ege University Social and Humanities Publication Ethics Committee under the approval number E-85553214-0.50.06.04-1533344 on 25/10/2023.

Teşekkür

The authors would like to express their gratitude to the Aliye Üster Foundation for its support.

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