The Effect of Economic Nationalism and Global-Mindedness on the Purchase Intention of Domestic and Foreign Products

Öz

Despite cultural diversity and geographical limitations, countries can become interconnected with technology, media, multinational marriages and migration. Although globalization makes countries dependent on each other, economic nationalism which firstly cares about the country's interest, may be a factor that slows down this dependence. However, global-mindedness, which sees itself as a member of the world community and feels a sense of responsibility towards all people, can be feed from globalization. In this respect, it is important to investigate the impact of economic nationalism and global-mindedness on the purchase intentions of consumers in the international market. In this study; the effect of economic nationalism and global-mindedness on the purchase intention of domestic and foreign products was investigated. Consumers living in Istanbul were reached with online survey and easy sampling method. As a result of the research; it is determined that economic nationalism has a positive, global-mindedness has a negative effect on purchase intention of domestic products. 

Anahtar Kelimeler

• Economic Nationalism,Global-Mindedness,Purchase Intention,Domestic Product,Foreign Product

Yerli ve Yabancı Ürünlerin Satın Alma Niyetinde Ekonomik Milliyetçiliğin ve Küresel Bilinçliliğin Etkisi

Öz

Kültürel çeşitlilik ve coğrafi sınırlamalara rağmen ülkeler, teknoloji, medya, çok uluslu evlilikler ve göç ile birlikte birbirine bağlı hale gelebilmektedir. Küreselleşme ülkeleri birbirine bağımlı hale getirse de, ilk önce ülke çıkarını önemseyen ekonomik milliyetçilik bu bağımlılığı yavaşlatan bir etken olabilecektir. Ancak, kendini dünya toplumunun üyesi olarak gören ve tüm insanlara karşı sorumluluk duygusu hisseden küresel bilinçlilik ise küreselleşmeden beslenebilecektir. Uluslararası pazarda tüketicilerin satın alma niyetlerinde ekonomik milliyetçiliğin ve küresel bilinçliliğin etkisinin araştırılması bu açıdan önemlidir.  Bu çalışmada; ekonomik milliyetçiliğin ve küresel bilinçliliğin yerli ve yabancı ürünlerin satın alma niyetindeki etkisi araştırılmıştır. İstanbul’da yaşayan tüketicilere çevrimiçi anket ve kolayda örnekleme yöntemi ile ulaşılmıştır. Araştırma sonucunda; yerli ürünlerin satın alma niyetinde ekonomik milliyetçiliğin pozitif, küresel bilinçliliğin ise negatif etkisi olduğu tespit edilmiştir. 

Anahtar Kelimeler

• Ekonomik Milliyetçilik,Küresel Bilinçlilik,Satın Alma Niyeti,Yerli Ürün,Yabancı Ürün

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