Bir Tüketici Davranışı Olarak Bireysel Bağış: Gönüllü Hizmet Sağlayanlar Üzerinde Bir Odak Grup Çalışması

Öz

Bireysel bağışlar tüketim ilişkilerine benzer şekilde taraflar arası değişim ilişkisi oluşturmaktadır. Bireyler yardım kurumlarına para, eşya, zaman veya bireysel yeteneklerini bağışlayabilmektedirler. Bu çalışmada yardım kurumları aracılığıyla gönüllü hizmet sağlayanların bağış süreci üzerinde durulmuştur. Araştırmanın verileri iki farklı sivil toplum kuruluşunda gönüllü hizmet sağlayanlardan odak grup görüşmeleri vasıtasıyla toplanmıştır. Araştırma sonuçlarına göre gönüllü hizmet sağlamanın anlamı, bağış motivasyonları ve bağış biçimi temaları altında on iki farklı kategori elde edilmiştir. Bu sonuçlar gönüllü hizmet sağlayanların bağış sürecinin açıklanmasında bazı boyutların ortaya çıkmasını sağlamıştır.

Anahtar Kelimeler

• Bireysel Bağış, Gönüllü Hizmet Sağlama, Yardım Kurumları, Bağış Süreci.

Individual Donation as a Consumer Behavior: A Focus Group Study in the Context of Volunteering

Öz

Individual donation motivations constitute exchange relationships between parties in a similar way to the consumption relationship. Individuals can give money, goods, time, and individual skills to charities. This study focused on the volunteer’s donation process through charities. Data collected from two different nongovernmental organization volunteers through focus groups. According to research results twelve categories obtained under the meaning of volunteering, donation motivations, and types of donation themes. These results enabled to emerge some dimensions of volunteer’s donations process.

Anahtar Kelimeler

• Individual Donation, Volunteering, Charities, Donation Process.

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