The Effect of Satisfaction and Adaptation of International Exchange Students on the Intention to Recommend: Example of Eskişehir Osmangazi University

Öz

The phenomenon of internationalization has affected all sectors and institutions in the world and higher education institutions have also been included in this dynamic. International students are a means of internationalization of higher education institutions. In this study, we aim to examine the effect of international student satisfaction and adaptation on the intention to recommend, data were collected from 197 students who went to study abroad with Erasmus + Learning Mobility in the last seven years. The data obtained were analyzed by Structural Equation Modeling. According to the research results, international students' adaptation and satisfaction have a significant effect on their intention to recommend. Also, satisfaction plays a fully mediating role between adaptation and the intention to recommend.

Anahtar Kelimeler

• Higher Education Marketing
• Internationalization
• adaptation
• satisfaction
• international student

Uluslararası Değişim Öğrencilerinin Memnuniyet ve Uyumunun Tavsiye Etme Niyeti Üzerine Etkisi: Eskişehir Osmangazi Üniversitesi Örneği

Öz

Uluslararasılaşma olgusu dünya üzerinde yer alan tüm sektörleri ve kurumları etkilemiş ve yükseköğretim kurumları da bu dinamiğe dâhil olmuştur. Yükseköğretim kurumlarının uluslararasılaşmasına vesile olan bir araç da uluslararası öğrencilerdir. Uluslararası öğrenci memnuniyeti ve uyumun tavsiye etme niyeti üzerine etkisini incelemeyi amaçlayan bu çalışmada son yedi yılda Erasmus+ Öğrenim Hareketliliği ile yurt dışı öğrenimine giden 197 öğrenciden anket yöntemi ile veri toplanmıştır. Elde edilen veriler Yapısal Eşitlik Modellemesi ile analiz edilmiştir. Araştırma bulgularına göre uluslararası öğrencilerin uyum ve memnuniyeti tavsiye etme niyeti üzerinde anlamlı bir etkiye sahiptir. Ayrıca memnuniyet, uyum ve tavsiye etme niyeti arasında tam aracı değişken rolü oynamaktadır.

Anahtar Kelimeler

• Yükseköğretim Pazarlaması
• Uluslararasılaşma
• Uyum
• Memnuniyet
• Uluslararası Öğrenci

Kaynakça

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