The Effect of Economic Nationalism and Global-Mindedness on the Purchase Intention of Domestic and Foreign Products

Yıl 2019, Cilt: 14 Sayı: 3, 753 - 772, 31.12.2019

Nil Esra Dal İlknur Korkmaz

https://doi.org/10.17153/oguiibf.501649

Öz

Despite cultural diversity and geographical limitations, countries can
become interconnected with technology, media, multinational marriages and
migration. Although globalization makes countries dependent on each other,
economic nationalism which firstly cares about the country's interest, may be a
factor that slows down this dependence. However, global-mindedness, which sees
itself as a member of the world community and feels a sense of responsibility
towards all people, can be feed from globalization. In this respect, it is
important to investigate the impact of economic nationalism and
global-mindedness on the purchase intentions of consumers in the international
market. In this study; the effect of economic nationalism and global-mindedness
on the purchase intention of domestic and foreign products was investigated.
Consumers living in Istanbul were reached with online survey and easy sampling
method. As a result of the research; it is determined that economic nationalism
has a positive, global-mindedness has a negative effect on purchase intention
of domestic products. 

Anahtar Kelimeler

Economic Nationalism, Global-Mindedness, Purchase Intention, Domestic Product, Foreign Product

Yerli ve Yabancı Ürünlerin Satın Alma Niyetinde Ekonomik Milliyetçiliğin ve Küresel Bilinçliliğin Etkisi

Öz

Kültürel
çeşitlilik ve coğrafi sınırlamalara rağmen ülkeler, teknoloji, medya, çok
uluslu evlilikler ve göç ile birlikte birbirine bağlı hale gelebilmektedir.
Küreselleşme ülkeleri birbirine bağımlı hale getirse de, ilk önce ülke çıkarını
önemseyen ekonomik milliyetçilik bu bağımlılığı yavaşlatan bir etken
olabilecektir. Ancak, kendini dünya toplumunun üyesi olarak gören ve tüm
insanlara karşı sorumluluk duygusu hisseden küresel bilinçlilik ise
küreselleşmeden beslenebilecektir. Uluslararası pazarda tüketicilerin satın
alma niyetlerinde ekonomik milliyetçiliğin ve küresel bilinçliliğin etkisinin
araştırılması bu açıdan önemlidir.  Bu
çalışmada; ekonomik milliyetçiliğin ve küresel bilinçliliğin yerli ve yabancı
ürünlerin satın alma niyetindeki etkisi araştırılmıştır. İstanbul’da yaşayan
tüketicilere çevrimiçi anket ve kolayda örnekleme yöntemi ile ulaşılmıştır.
Araştırma sonucunda; yerli ürünlerin satın alma niyetinde ekonomik
milliyetçiliğin pozitif, küresel bilinçliliğin ise negatif etkisi olduğu tespit
edilmiştir. 

Anahtar Kelimeler

Ekonomik Milliyetçilik, Küresel Bilinçlilik, Satın Alma Niyeti, Yerli Ürün, Yabancı Ürün

Kaynakça

• Ajzen, Icek (1991), ‘‘The Theory of Planned Behavior’’, Organizational Behavıior and Human Decision Processes, Vol.50, No.2: 179-211.
• Akhter, Syed H. (2007), ‘‘Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior’’, Journal of Consumer Marketing, Vol.24, No.3: 142-150.
• Altintaş, Murat Hakan; Tokol, Tuncer (2007), ‘‘Cultural Openness and Consumer Ethnocentrism: An Empirical Analysis of Turkish Consumers’’, Marketing Intelligence & Planning, Vol.25, No.4: 308-325.
• Arı, Emin Sertaç; Madran, Canan (2011), ‘‘Satın Alma Kararlarında Tüketici Etnosentrizmi ve Menşe Ülke Etkisinin Rolü’’, Öneri Dergisi, C.9, S.35: 15-33.
• Arslan, Kahraman (2003), ‘‘Otomobil Alımında Tüketici Davranışlarını Etkileyen Faktörler’’, İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, C.2, S.3: 83-103.
• Balabanis, George; Diamantopoulos, Adamantios; Mueller, Rene Dentiste; Melewar, T. C. (2011), ‘‘The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies’’, Journal of International Business Studies, Vol.32, No.1: 157-175.
• Baughn, C. Christopher; Yaprak, Attila (1996), ‘‘Economic Nationalism: Conceptual and Empirical Development’’, Political Psychology, Vol.17, No.4: 759-778.
• Bilkey, Warren J.; Nes, Erik (1982), ‘‘Country-of-Origin Effects on Product Evaluations’’, Journal of International Business Studies, Vol.13, No.1: 89-99.
• Breton, Albert (1964), ‘‘The Economics of Nationalism’’, Journal of Political Economy, Vol.72, No.4: 376-386.
• Druckman, Daniel (1994), ‘‘Nationalism, Patriotism, and Group Loyalty: A Social Psychological Perspective’’, Mershon International Studies Review, Vol.38, No.1: 43-68.
• Erkişi, Kemal (2017), ‘‘Uluslararası Politik İktisat Perspektifinde İktisadi Milliyetçiliğin Kavramsal Analizi’’, Uluslararası Sosyal Araştırmalar Dergisi, C.10, S.54: 827-837.
• George, Darren; Mallery, Paul (2003), SPSS for Windows, Step by Step, A Simple Guide and Reference, Boston: Allyn and Bacon.
• Girvan, Norman (1975), ‘‘Economic Nationalism’’, Daedalus, Vol.104, No.4: 145-158.
• Gürbüz, Sait; Şahin, Faruk (2016), Sosyal Bilimlerde Araştırma Yöntemleri Felsefe-Yöntem-Analiz, Ankara: Seçkin Kitabevi.
• Hannerz, Ulf (1990), “Cosmopolitans and Locals in World Culture”, Theory, Culture and Society, Vol.7, No.2-3: 486-491.
• Hett, E. Jane (1993), ‘‘The Development of An Instrument to Measure Global-Mindedness’’, University Of San Diego Doctoral Thesis
• İslamoğlu, Ahmet Hamdi (2003), Bilimsel Araştırma Yöntemleri, İstanbul: Beta Basım Yayım Dağıtım A.Ş.
• İslamoğlu, Ahmet Hamdi; Altunışık, Remzi (2017), Tüketici Davranışları, İstanbul: Beta Basım Yayın Dağıtım A.Ş.
• Johnson, Harry G. (1965), ‘‘A Theoretical Model of Economic Nationalism in New and Developing States’’, Political Science Quarterly, Vol.80, No.2: 169-185.
• Jourdan Jr, Louis; Tillery, Kenneth; Deis, Michael (2001), ‘‘Worldmindedness, Cosmopolitanism, and Views of Purchasing Behavior in Two Cross-Cultural Student Groups’’, Business Journal for Entrepreneurs, Vol.3, No.4: 336-337.
• Kalaycı, Şeref (2010), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Ankara: Asil Yayın.
• Kline, Rex B. (2005). Methodology in the social sciences. Principles and practice of structural equation modeling, 2nd Ed., New York, NY, US: Guilford Press.
• Lan, Xiaohuan; Li, Ben (2014), ‘‘The Economics of Nationalism’’, Boston College Working Papers in Economics 856, Boston College Department of Economics. 1-51. https://www.bc.edu/content/dam/files/schools/cas_sites/economics/pdf/workingpapers/wp856.pdf, (Erişim: 08.11.2018).
• Lee, Kyung Tae; Lee, You-Il; Lee, Richard (2014), ‘‘Economic Nationalism and Cosmopolitanism: A Study of Interpersonal Antecedents and Differential Outcomes’’, European Journal of Marketing, Vol.48, No.5/6: 1133-1158.
• Mutlu, H. Murat; Çeviker, Abdüllatif; Çirkin, Zeynep (2011), ‘‘Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz’’, Sosyoekonomi, C.14, S.44: 51-74.
• Nakano, Takeshı (2004), ‘‘Theorising Economic Nationalism’’, Nations and Nationalism, Vol.10, No.3: 211-229.
• Nijssen, Edwin J.; Douglas, Susan P. (2008), ‘‘Consumer World-Mindedness, Social-Mindedness, and Store Image’’, Journal of International Marketing, Vol.16, No.3: 84-107.
• Rawwas, Mohammed Y.A.; Rajendran, K.N.; Wuehrer, Gerhard A. (1996) ‘‘The Influence of Worldmindedness and Nationalism on Consumer Evaluation of Domestic and Foreign Products’’, International Marketing Review, Vol.13, No.2: 20-38.
• Schumacker, Randall E.; Lomax, Richard G. (1996), A Beginner's Guide to Structural Equation Modeling, Hillsdale, NJ, US: Lawrence Erlbaum Associates, Inc.
• Shankarmahesh, Mahesh N. (2006), ‘‘Consumer Ethnocentrism: An Integrative Review of Its Antecedents and Consequences’’, International Marketing Review, Vol.23, No.2: 146-172.
• Sharma, Subhash; Shimp, Terence A.; Shin, Jeongshin (1995), ‘‘Consumer Ethnocentrism: A Test of Antecedents and Moderators’’, Journal of the Academy of Marketing Science, Vol.23, No.1: 26-37.
• Smith, Daniel B.; Jayaratne, K. S. U.; Moore, Gary; Kistler, Mark J.; Smith, David (2010), ‘‘Factors Affecting the Global Mindedness of Extension Agents: Implications for Building Global Awareness of Extension Agents’’, Journal of International Agricultural and Extension Education, Vol.17, No.1: 59-67.
• Steiger, James H. (1990), ‘‘Structural Model Evaluation and Modification: An Interval Estimation Approach’’, Multivariate Behavioral Research, Vol.25, No.2: 173–180.
• Sümer, Nebi (2000), ‘‘Yapısal Eşitlik Modelleri: Temel Kavramlar ve Örnek Uygulamalar’’, Türk Psikoloji Yazıları, C.3, S.6: 49-74.
• Tabachnick, Barbara G.; Fidell, Linda S. (2001), Using Multivariate Statistics, 4th Ed., Boston: Allyn and Bacon.
• Tabachnick, Barbara G.; Fidell, Linda S. (2013), Using Multivariate Statistics, 6th Ed., Boston: Pearson.
• Thompson, Craig J.; Tambyah, Siok Kuan (1999), ‘‘Trying to Be Cosmopolitan’’, Journal of Consumer Research, Vol.26, No.3: 214-241.
• Vida, Irena; Reardon, James (2008), ‘‘Domestic Consumption: Rational, Affective or Normative Choice?’’, Journal of Consumer Marketing, Vol.25, No.1: 34-44.
• Volgy, Thomas J.; Quistgaard, Jon E. (1975), ‘‘Learning About The Value of Global Cooperation: Role-Taking in The United Nations as A Predictor of World Mindedness’’, The Journal of Conflict Resolution, Vol.19, No.2: 349-376.
• Yiğenoğlu, Kaan (2016), ‘‘İktisadi Milliyetçilik ve Artan Korumacılık Eğilimleri: ABD Otomotiv Sektöründe Korumacılığın Ekonomi Politiği’’, JOMELIPS, C.1, S.2: 17-37.
• Zhang, Jianhong; He, Xinming (2014), ‘‘Economic Nationalism and Foreign Acquisition Completion: The Case of China’’, International Business Review, Vol.23, No.1: 212-227.
• http://www.tuik.gov.tr/UstMenu.do?metod=temelist, (Erişim: 28.11.2018).