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ENTREPRENEURIAL HEURISTICS: A CONCEPTUAL ANALYSIS

Yıl 2009, Cilt: 10 Sayı: 2, 145 - 166, 01.06.2009

Serpil Tomak

Öz

Traditional economic theories and decision-making techniques are based on rationality. But many researches on entrepreneurial thinking and cognition explore numereous deviations on rationality known as heuristics and biases. Entrepreneurial heuristics and cognitive biases provide useful clues to elucidate the reasons of success and failure of the entrepreneurs. This article examines the entrepreneurial heuristics that is widely used by or impacts entrepreneurs. 

Anahtar Kelimeler

Entrepreneurial Heuristics Biases Framing Prospect Theory Bounded Rationality

Kaynakça

  • Aronson, E. (1991). The Social Animal. W.H.Freeman and Company. Sixth Edition: New York.
  • Baron, R. A. (1998). Cognitive Mechanisms in Entrepreneurship: Why and When Entrepreneurs Think Differently than Others People. Journal of Business Venturing 19: 221-239.
  • Baron, R. A. (1999). Counterfactual Thinking and Venture Formation: The Potential Effects of Thinking About “What Initial Might Have Been”. Journal of Business Venturing 15: 75-91.
  • Baron, R. A. (2004). The Cognitive Perspective: A Valuable Tool for Answering Entrepreneurship’s Basic ‘‘Why’’ Questions. Journal of Business Venturing 13: 275-294.
  • Bryant, P. (2006). Self-Regulation and Heuristics in Entrepreneurial Opportunity Selection and Exploitation. Presented at the 2006 Academy of Management Meeting Atlanta,USA:1-38.
  • Busenitz, L. W. ve J. B. Barney.(1997). Differences Between Entrepreneurs and Managers in Large Organizations: Biases and Heuristics in Strategic Decision Making. Journal of Business Venturing 12: 9-30.
  • Döm, S.(2003). Yatırımcı Psikolojisi. Değişim Yayınları: İstanbul.
  • Endres, A. M. ve C. R. Woods. (2003). Modern Theories of Entrepreneurial Behavior: An Appraisal. Universtity of Auckland Working Paper: 1-39.
  • Forbes Dergisi, Ekim (2007), No:10:52.
  • Ivanova, E. ve P. Gibcus. (2003). The decision-making entrepreneur: Literature review. Electronic working paper series of EIM Business and Policy Research SCALES-paper N200219: 1-41.
  • Kahneman, D. ve A. Tversky.(1979). Prospect Theory: An Analysis of Decision Under Risk: Econometrica, 47: 263-291.
  • Kökdemir, D. (2003). Belirsizlik Durumlarında Karar Verme ve Problem Çözme. Ankara Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Psikoloji Ana Bilim Dalı Doktora Tezi: 1-144.
  • Le Roux, I. (2005). Entrepreneurial Cognition and the Decision to Exploit a New Venture Creation Opportunity. University of Pretoria- Faculty of Economic and Management Science Doctoral Thesis.
  • Manimala, Mathew J. 1992. Entrepreneurial Heuristics: A Comparison Between High PI (Pioneering-Innovative) and Low PI Ventures. Journal of Business Venturing 7: 477-504.
  • Mitchell, R. K., L. Busenitz, T. Lant, P. P. McDougall, E. A. Morse ve J. B. Smith. (2002). Toward a Theory of Entrepreneurial Cognition: Rethinking the People Side of Entrepreneurship. Entrepreneurship Theory and Practice: 93-104.
  • Özen, A. (2004). Pivolka 14: 15-16.
  • Simon, M, S. M. Houghton ve K. Aquino. (1999). Cognitive Biases, Risk Perception, and Venture Formation: How Individuals Decide to Start Companies. Journal of Business Venturing 15: 113-134.
  • Tversky, A. ve D. Kahneman. (1973). Availability:A Heuristic for Judging Frequency and Probability, Judgement Under Uncertainity: Heuristics and Biases, (Derl.) İçinde, Kahneman,D., Tversky,A., ve Slovic,P.,1982, Biases:163-178. Under Uncertainity: Heuristics
  • and Tversky, A. ve D. Kahneman. (1974). Judgement Under Uncertainity: Heuristics and Biases, (Derl.) İçinde, Kahneman,D., Slovic,P., ve Tversky,A., 1982, Judgement Under Uncertainity: Heuristics and Biases:3-68.
  • www.girisimcifikirler.com www.ecohaber.com
  • www.kisiselbasari.com

GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME

Yıl 2009, Cilt: 10 Sayı: 2, 145 - 166, 01.06.2009

Serpil Tomak

Öz

Geleneksel ekonomi ve karar verme teknikleri rasyonalite ilkesine dayanmaktadır. Girişimsel düşünme ve girişimci bilişi üzerine yapılan birçok konulmaktadır. Karar sürecini bozan bu unsurlar hevristikler ve yanlılıklar olarak tanımlanmaktadır. Girişimci hevristikleri ve bilişsel yanlılıklar girişimcilerin başarı ya da başarısızlıklarının temel nedenlerine inmede kullanışlı ipuçları vermektedir. Bu çalışmada girişimcilerin yaygın olarak kullandıkları ya da maruz kaldıkları girişimci hevristikleri üzerinde durulmaktadır

Anahtar Kelimeler

Girişimci Hevristikleri Çerçeveleme KT Beklenti Teorisi Sınırlı Rasyonellik

Kaynakça

  • Aronson, E. (1991). The Social Animal. W.H.Freeman and Company. Sixth Edition: New York.
  • Baron, R. A. (1998). Cognitive Mechanisms in Entrepreneurship: Why and When Entrepreneurs Think Differently than Others People. Journal of Business Venturing 19: 221-239.
  • Baron, R. A. (1999). Counterfactual Thinking and Venture Formation: The Potential Effects of Thinking About “What Initial Might Have Been”. Journal of Business Venturing 15: 75-91.
  • Baron, R. A. (2004). The Cognitive Perspective: A Valuable Tool for Answering Entrepreneurship’s Basic ‘‘Why’’ Questions. Journal of Business Venturing 13: 275-294.
  • Bryant, P. (2006). Self-Regulation and Heuristics in Entrepreneurial Opportunity Selection and Exploitation. Presented at the 2006 Academy of Management Meeting Atlanta,USA:1-38.
  • Busenitz, L. W. ve J. B. Barney.(1997). Differences Between Entrepreneurs and Managers in Large Organizations: Biases and Heuristics in Strategic Decision Making. Journal of Business Venturing 12: 9-30.
  • Döm, S.(2003). Yatırımcı Psikolojisi. Değişim Yayınları: İstanbul.
  • Endres, A. M. ve C. R. Woods. (2003). Modern Theories of Entrepreneurial Behavior: An Appraisal. Universtity of Auckland Working Paper: 1-39.
  • Forbes Dergisi, Ekim (2007), No:10:52.
  • Ivanova, E. ve P. Gibcus. (2003). The decision-making entrepreneur: Literature review. Electronic working paper series of EIM Business and Policy Research SCALES-paper N200219: 1-41.
  • Kahneman, D. ve A. Tversky.(1979). Prospect Theory: An Analysis of Decision Under Risk: Econometrica, 47: 263-291.
  • Kökdemir, D. (2003). Belirsizlik Durumlarında Karar Verme ve Problem Çözme. Ankara Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Psikoloji Ana Bilim Dalı Doktora Tezi: 1-144.
  • Le Roux, I. (2005). Entrepreneurial Cognition and the Decision to Exploit a New Venture Creation Opportunity. University of Pretoria- Faculty of Economic and Management Science Doctoral Thesis.
  • Manimala, Mathew J. 1992. Entrepreneurial Heuristics: A Comparison Between High PI (Pioneering-Innovative) and Low PI Ventures. Journal of Business Venturing 7: 477-504.
  • Mitchell, R. K., L. Busenitz, T. Lant, P. P. McDougall, E. A. Morse ve J. B. Smith. (2002). Toward a Theory of Entrepreneurial Cognition: Rethinking the People Side of Entrepreneurship. Entrepreneurship Theory and Practice: 93-104.
  • Özen, A. (2004). Pivolka 14: 15-16.
  • Simon, M, S. M. Houghton ve K. Aquino. (1999). Cognitive Biases, Risk Perception, and Venture Formation: How Individuals Decide to Start Companies. Journal of Business Venturing 15: 113-134.
  • Tversky, A. ve D. Kahneman. (1973). Availability:A Heuristic for Judging Frequency and Probability, Judgement Under Uncertainity: Heuristics and Biases, (Derl.) İçinde, Kahneman,D., Tversky,A., ve Slovic,P.,1982, Biases:163-178. Under Uncertainity: Heuristics
  • and Tversky, A. ve D. Kahneman. (1974). Judgement Under Uncertainity: Heuristics and Biases, (Derl.) İçinde, Kahneman,D., Slovic,P., ve Tversky,A., 1982, Judgement Under Uncertainity: Heuristics and Biases:3-68.
  • www.girisimcifikirler.com www.ecohaber.com
  • www.kisiselbasari.com
Toplam 21 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Serpil Tomak Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2009
Gönderilme Tarihi 12 Aralık 2014
Yayımlandığı Sayı Yıl 2009 Cilt: 10 Sayı: 2

Kaynak Göster

APA Tomak, S. (2009). GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 10(2), 145-166.
AMA Tomak S. GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. Haziran 2009;10(2):145-166.
Chicago Tomak, Serpil. “GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 10, sy. 2 (Haziran 2009): 145-66.
EndNote Tomak S (01 Haziran 2009) GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 10 2 145–166.
IEEE S. Tomak, “GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME”, Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, c. 10, sy. 2, ss. 145–166, 2009.
ISNAD Tomak, Serpil. “GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 10/2 (Haziran 2009), 145-166.
JAMA Tomak S. GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. 2009;10:145–166.
MLA Tomak, Serpil. “GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME”. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, c. 10, sy. 2, 2009, ss. 145-66.
Vancouver Tomak S. GİRİŞİMCİ HEVRİSTİKLERİ: BİR KAVRAMSAL ÇÖZÜMLEME. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi. 2009;10(2):145-66.