Tüketici Düşünme Stilleri Çerçevesinde COVID-19 Süreci ile Değişen Alışveriş Davranışları Üzerine Bir Araştırma

Yıl 2021, Cilt: 22 Sayı: 2, 513 - 529, 31.12.2021

Tuğba Yıldız F. Görgün Deveci

https://doi.org/10.17494/ogusbd.1041294

Öz

Bu çalışmada tüketici düşünme stillerinin, COVID-19 risk algısı ve ilgilenim üzerindeki etkisi ile söz konusu iki değişkenin sosyal mesafeye yönelik tutum üzerindeki etkileri tartışılmıştır. Aynı zamanda, COVID-19’a yönelik ilgilenimin COVID-19 risk algısı üzerindeki etkisi ve sosyal mesafeye yönelik tutumun ise değişen alışveriş davranışını ortaya çıkarıp çıkarmadığı belirlenmeye çalışılmıştır. Çevrimiçi anket yönteminin kullanıldığı araştırmanın ana kütlesini, COVID-19 sürecinde alışveriş davranışlarında değişiklikler olduğunu ifade eden 18 yaş ve üzeri tüketiciler oluşturmuştur. 406 katılımcının yer aldığı çalışmanın sonuçlarına göre, yargılayıcı düşünme stili COVID-19 risk algısı ve ilgilenim üzerinde, yönetici düşünme stili ise COVID-19’a yönelik ilgilenim üzerinde etkilidir. Bunun yanı sıra COVID-19’a yönelik ilgilenim COVID-19 risk algısı üzerinde ve söz konusu iki değişken ise sosyal mesafeye yönelik tutum üzerinde etkilidir. Son olarak, sosyal mesafeye yönelik tutumun değişen alışveriş davranışı üzerindeki etkisi olduğu belirlenmiştir.

Anahtar Kelimeler

Tüketici düşünme stilleri, COVID-19 risk algısı, COVID-19 ilgilenimi, Sosyal mesafeye yönelik tutum, Değişen alışveriş davranışı

Kaynakça

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