CONTENT ANALYSIS OF WEB SITES OF SPORTS CENTRES: AN IMPLEMENTATION IN ANKARA
Öz
The main objective of this study is to investigate what information the sports centres have included in the web sites in terms of informing the target market, as a recreation facility. For this purpose, such elements as corporate information, marketing information, communication information, visual-appeal, informing and formal property information on the web sites were content-analysed. The sample of this study consists of the web sites of the 80 sports centres in Ankara. Web sites were analysed in detail to collect data in June in 2016. Data gathering form was used to obtain systematic information. The collected data were analysed on Statistical Package for the Social Sciences. Descriptive analyses were performed and the findings were interpreted. According to the results of the study, service provided, information of membership and address, visual-appeal of photos, branch of sports, font size and readability are mainly used on the web sites, on the other hand, news in the press, language selection, print item and visual-appeal of the graphics are not. Also, price information is rare and online selling and online shopping opportunities and credit card information are mostly not given on the web sites. The main importance of the study is that there has been no study on this subject and content analysis of the web sites of sports centres. Hence, it is though that this study will fill an important literature gap.
Anahtar Kelimeler
Content analysis,recreation establishment,sports centres,web site
Kaynakça
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