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The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example

Cilt: 22 Sayı: 5 30 Eylül 2025
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The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example

Öz

Today, people see dining out as both a convenience and a fun opportunity. The desire to explore new experiences is also increasing interest in the food and beverage industry. With the impact of globalization, the desire to break away from daily routines, explore different cultures, and experience new things has increased interest in ethnic restaurants, particularly ethnic restaurants. These restaurants offer an authentic atmosphere by utilizing regional kitchenware and cooking techniques, allowing guests to learn about different cultures. The high-quality service offered by these establishments positively impacts customer satisfaction and repeat purchase behavior. This study aimed to meet the expectations and investigate the satisfaction levels of visitors to Turkish restaurants in Richmond, England. Data were collected through face-to-face surveys (July 7, 2023-September 7, 2023). The data were evaluated using correlation analysis, regression analysis, t-tests, and variance analysis. The findings indicate that service quality has a positive impact on customer satisfaction and repeat purchase intention. It has been determined that the impact of service quality on repeat purchases is largely due to customer satisfaction. Physical appearance is the most important service quality dimension, followed by reliability, assurance, and empathy. Consequently, businesses that improve service quality increase their likelihood of repeat purchases by achieving customer satisfaction. Developing various service quality components provides businesses with a competitive advantage. Therefore, identifying and addressing deficiencies across all dimensions is a key recommendation, positively impacting customer satisfaction and repeat purchase intentions.

Anahtar Kelimeler

Ethnic restaurants, service quality, customer satisfaction, repeat purchase ntention

Etik Beyan

KASTAMONU ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ TURİZM İŞLETMECİLİĞİ ANA BİLİM DALI 929147 tez nolu doktora tezi (Etnik restoran ziyaretçilerinin hizmet kalite algısının tekrar satın alma niyeti ve müşteri memnuniyetine etkisi: Etnik restoran örneği)'den türetilmiştir.

Kaynakça

  1. Aksatan, M. Etnik temalı restoranlarda otantiklik: Yönetici ve tüketici bakış açılarına yönelik karşılaştırmalı bir çalışma [Doktora Tezi]. Dokuz Eylül Üniversitesi.
  2. Aksu, M., Korkmaz, H. & Sünnetçioğlu, S. (2016). Yiyecek ve içecek işletmelerindeki hizmet kalitesinin müşteri memnuniyeti üzerinde etkisi: Bozcaada’da dıneserv modeliyle bir araştırma. Balikesir University Journal of Social Sciences Institute, 19(35), 1-18. https://doi.org/10.31795/baunsobed.645313
  3. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  4. Arlanda, R. & Suroso, A. (2018). The influence of food & beverage quality, service quality, place, and perceived price to customer satisfaction and repurchase intention. Journal of Research in Management, 1(1), 28-37. https://doi.org-/10.32424/jorim.v1i1.18
  5. Ashfaq, M., Yun, J., Waheed, A., Khan, M.S. and Farrukh, M. (2019). Customers’ expectation, satisfaction, and repurchase intention of used products online: Empirical evidence from China. SAGE Open April-June: 1 –14. DOI: 10.1177/2158244019846212
  6. Aydın, K. (2010). Hizmet işletmelerinde servqual yöntemi ile hizmet kalitesinin ölçümü ve Kocaeli’ndeki seyahat işletmelerinden efe tur uygulaması. Sosyal Siyaset Konferansları Dergisi, (50), 1101-1130.
  7. Ayğar, B. B. & Kaya, A. (2017). Ortaokul öğrencilerinin okul aidiyet duygusu ile okul temelli yalnızlık arasındaki ilişkide okul ikliminin aracılık rolü. E-Uluslararası Eğitim Araştırmaları Dergisi, 8(1), 14-27. https://doi.org/10.19160/5000201389
  8. Be Richmond, (2024). [Çevrim-içi, https://berichmond.london/whats-on].
  9. Bernhardt, KL., Donthu, N. & Kennett, PA (2000). A Longitudinal Analysis of Satisfaction and Profitability. J Busn Res, 47,161–171
  10. Boch, A., Jimenez, T. & Roesler, K. (2020). Mainstream Flavor: Ethnic Cuisine and Assimilation in the United States. Social Currents 1 –22. DOI: 10.1177/2329496520948169

Kaynak Göster

APA
Temel, B., & Şimşek, A. (2025). The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example. OPUS Journal of Society Research, 22(5), 962-981. https://doi.org/10.26466/opusjsr.1748678
AMA
1.Temel B, Şimşek A. The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example. OPUS TAD. 2025;22(5):962-981. doi:10.26466/opusjsr.1748678
Chicago
Temel, Bıçkın, ve Aykut Şimşek. 2025. “The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example”. OPUS Journal of Society Research 22 (5): 962-81. https://doi.org/10.26466/opusjsr.1748678.
EndNote
Temel B, Şimşek A (01 Eylül 2025) The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example. OPUS Journal of Society Research 22 5 962–981.
IEEE
[1]B. Temel ve A. Şimşek, “The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example”, OPUS TAD, c. 22, sy 5, ss. 962–981, Eyl. 2025, doi: 10.26466/opusjsr.1748678.
ISNAD
Temel, Bıçkın - Şimşek, Aykut. “The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example”. OPUS Journal of Society Research 22/5 (01 Eylül 2025): 962-981. https://doi.org/10.26466/opusjsr.1748678.
JAMA
1.Temel B, Şimşek A. The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example. OPUS TAD. 2025;22:962–981.
MLA
Temel, Bıçkın, ve Aykut Şimşek. “The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example”. OPUS Journal of Society Research, c. 22, sy 5, Eylül 2025, ss. 962-81, doi:10.26466/opusjsr.1748678.
Vancouver
1.Bıçkın Temel, Aykut Şimşek. The Effect of Ethnic Restaurant Visitors’ Service Quality Perception on Repeat Purchase Intention and Customer Satisfaction: An Ethnic Restaurant Example. OPUS TAD. 01 Eylül 2025;22(5):962-81. doi:10.26466/opusjsr.1748678