ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI

Öz

Bu çalışmada, michelin yıldızlı restoranlara yönelik değer, atmosfer, hizmet ve yemek algılarının işletmelerin bulunduğu ülkeye göre farklılık gösterip göstermediği araştırılmıştır. Amerika, İngiltere, İrlanda, Fransa, İspanya, İtalya ve Japonya’da bulunan michelin yıldızlı restoranlarda, Çin’de bulunan michelin yıldızlı restoranlara göre değer, atmosfer, hizmet ve yemekler daha olumlu değerlendirilmiştir. İspanya, İrlanda ve İngiltere’de bulunan michelin yıldızlı restoranlarda, Fransa, Japonya, Amerika ve İtalya’da bulunan michelin yıldızlı restoranlara göre değer algısı daha olumludur. İngiltere’de bulunan michelin yıldızlı restoranlarda, İrlanda ve Japonya’da bulunan michelin yıldızlı restoranlara göre atmosferin daha iyi olduğu belirtilmiştir. Fransa, İrlanda, Japonya, İspanya, Amerika ve İtalya’da bulunan michelin yıldızlı restoranlara göre İngiltere’de bulunan michelin yıldızlı restoranlarda hizmet kalitesinin iyi olduğu belirtilmiştir.

Anahtar Kelimeler

• Michelin Yıldızı,Restoran,Restoran İşletmeleri,Yorumlar.

AN EVALUATION ACCORDING TO COUNTRY OF RESTAURANTS REVIEWS

Öz

The aim of this study is to find out perceptions of consumers towards michelin starred restaurants and the elements they mind while evaluating according to country the Michelin starred restaurants. Value, atmosphere, service and food of michelin starred restaurants in America, Britain, Ireland, France, Spain, Italy and Japan was more positively when compared with michelin starred restaurants in China. Considering the opinion about value, value of michelin starred restaurants in Spain, Ireland and Britain had more positive approaches towards the value than Michelin starred restaurants in France, Japan, America and Italy. The opinion of Michelin starred restaurants in England about atmosphere was more positive than those of Michelin starred restaurants in Ireland and Japan. The service of michelin starred restaurants in France, Ireland, Japan, Spain, America and Italy were positive than Michelin starred restaurants in England.

Anahtar Kelimeler

• Michelin Star,Restaurants,Reviews.

Kaynakça

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