BibTex RIS Kaynak Göster

Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler

Yıl 2011, Cilt: 3 Sayı: 2, 373 - 385, 01.12.2011

Mutlu Uygun Vesile Özçifçi Sevilay Uslu Divanoğlu

Öz

Anahtar Kelimeler

-

Kaynakça

  • Ajzen, I., “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50, 1991, 179–211.
  • Ameri, F., A Framework for İdentifying and prioritizing factors affecting cuctomers’ online shopping behavior in Iran, Lulea University of Technology, Division of Industrial Marketing and E-Commerce, 2009.
  • Burton-Jones, A. & G.S. Hubona, “The mediation of external variables in the technology acceptance model”, Information & Management, 43:6, 2006, 706-717. Chen, L. D. & J. Tan, “Technology adaptation in e-commerce: key determinants of virtual stores acceptance”, European Management Journal, 22:1, 2004, 74-86.
  • Chen, L., Online Consumer Behavior: An Empirical Study Based on Theory of Planned Behavior, Lincoln:Nebraska, 2009.
  • Cheung, C. M. K., G.W.W. Chan & M. Limayem, “A critical review of online consumer behavior: Empirical research”, Journal of Electronic Commerce in Organizations, 3:4, 2005, 1-19.
  • Childers, T., C. Carr, J. Peck & S. Carson, “Hedonic and utilitarian motivations for online retail shopping behavior”, Journal of Retailing, 77, 2001, 511-535.
  • Davis, F. D., “Perceived usefulness, perceived ease of use, and user acceptance of information technology”, MIS Quarterly, 13:3, 1989, 319-340.
  • Fishbein, M. & I. Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, London: Addison-Wesley Publishing Company, 1975.
  • Gao, T. T., F. Sultan & A. Rohm, “Factors Influencing Chinese Youth consumers’Acceptance of Mobile marketing”, Journal of Consumer Marketing, 27:7, 2010, 574-583
  • Gefen, D. & D.W. Straub, “The relative importance of perceived ease-of-use in IS adoption: A study of e-commerce adoption”, Journal of the Association for Information Systems, 1:8, 2000, 1-30,
  • Gefen, D., E. Karahanna & D.W. Straub, “Trust and TAM in online shopping: An integrated model”, MIS Quarterly, 27:1, 2003, 51-90.
  • Goldsmith, R. E. & C. Hofacker, "Measuring consumer innovativeness” Journal of the Academy of Marketing Science, 19, 1991, 1004-1016.
  • Henderson, R. & M.J. Divett, “Perceived usefulness, ease of use and electronic supermarket use”, International Journal of Human-Computer Studies, 59:3, 2003, 383-395.
  • Hirschman, E. C. & M.B. Holbrook, “Hedonic consumption: Emerging concepts, methods, and propositions”, Journal of Marketing, 46, 1982, 92-100.
  • Hoffman, D. L. & T.P.Novak, “Marketing in hypermedia computer- mediated environments: Conceptual foundations”, Journal of Marketing, 60, 1996, 50-69.
  • Hsua, M. H., C. H. Yen, C.M. Chiu & C.M. Chang, “A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior”, Int. J. Human-Computer Studies, 64, 2006, 889–904.
  • Jarvenpaa, S. L. & N. Tractinsky, “Consumer trust in an internet store: A crosscultural validation”, Journal of Computer-Mediated Communication, 5:2, 1999, (http://jcmc.indiana.edu/vol5/issue2/jarvenpaa.html).
  • Jarvenpaa, S. L., N. Tractinsky & M. Vitale, “Consumer trust in an internet store”, Information Technology and Management, 1:1/2, 2000, 45-71.
  • Koufaris, M., “Applying the technology acceptance model and flow theory to online consumer behavior”, Information Systems Research, 13:2, 2002, 205-223.
  • Leung, L., “Unwillingness-to-communicate and college students’ motives in SMS mobile messaging”, Telematics and Informatics, 24, 2007, 115-129.
  • Limayem, M., M. Khalifa & A. Frini, “What makes consumers buy from internet? A longitudinal study of online shopping”, IEEE Transactions on System, Man, and Cybernetics-Part A: Systems and Humans, 30:4, 2000, 421-432.
  • Novak, T. P., D.L. Hoffman & Y.F. Yung, “Measuring the customer experience in online environments: A Structural modeling approach”, Marketing Science, 19:1, 2000, 22-42.
  • Nunnally, J. C., Psychometric Theory, 2nd Edition, McGraw-Hill: New York, 1978.
  • Pallant, J., A Step by Step Guide to Data Analysis Using SPSS for Windows, Third Edition, New York: McGraw Hill, Open Uniersity Press, 2007.
  • Pavlou, P. A., & M. Fygenson, “Understanding and predicting electronic commerce adoption: An extension of the theory of planned Behavior”, MIS Quarterly, 30:1, 2006, 115-143.
  • Pavlou, P. A., “Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model”, International Journal of Electronic Commerce, 7:3, 2003, 69-103.
  • Phau, I. & M. Teah, “Young Consumers’ Motives fof using SMS and Perceptions towards SMS Advertising”, Direct Marketing:An ınternational Journal, 3:2, 2009, 97-108
  • Sinha, J., Factors Affecting Online Shopping Behavior of Indian Consumers, University of South Carolina, 2010.
  • Song, S., Factors that Influence Consumer’s Adoption Behavior in M- Commmerce, Indiana: Purdue University, 2010. Tabachnick, B. G. & L. S. Fidell, Using Multivariate Statistics, 5th Edition, Boston: Pearson Education, 2007.
  • Taylor, C. S. & P.A. Todd, “Understanding information technology usage: A test of competing models”, Information Systems Research, 6:3, 1995, 144-176.
  • Venkatesh, V. & F.D. Davis, “A theoretical extension of the technology acceptance model: Four longitudinal field studies”, Management Science, 46:2, 2000, 186- 204.
  • Venkatesh, V. & M. G. Morris, “Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior”, MIS Quarterly, 24:1, 2000, 115-139. Venkatesh, V., M.G. Morris, G. B. Davis & F.D. Davis, “User acceptance of information technology: Toward a unified view”, MIS Quarterly, 27:3, 2003, 425- 478.
  • Wolfinbarger, M. & M. Gilly, “Shopping online for freedom, control, and fun”, California Management Review, 43:2, 2001, 34-56.
  • Zhou, L., L. Dai & D. Zhang, “Online shopping acceptance model - A critical survey of consumer factors in online shopping”, Journal of Electronic Commerce Research, 8:1, 2007, 41-62.

Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler

Yıl 2011, Cilt: 3 Sayı: 2, 373 - 385, 01.12.2011

Mutlu Uygun Vesile Özçifçi Sevilay Uslu Divanoğlu

Öz

Her geçen gün çeşitli online faaliyetlerle ilgilenen kişi sayısı artmaktadır. Dolayısıyla, online tüketici davranışı, pazarlama bilimindeki en önemli araştırma alanlarından biri kabul edilmektedir. Ancak, sosyo-teknik ve karmaşık bir konu olduğundan ve birçok faktörü içerdiğinden, sınırlı bir bilginin varlığı dikkat çekmektedir. Bu araştırmanın amacı, bazı önemli kuramlara dayalı olarak online tüketici davranışını etkileyen faktörleri incelemektir. Araştırmada, Aksaray’daki tüketicilerden amaca yönelik oluşturulmuş bir anketle veri toplanmıştır. Veriler Standart Çoklu Regresyon ile analiz edilmiştir. Bulgular, hem teknoloji yönlü hem de tüketici yönlü değişkenlerin online tüketici davranışı açısından önemli olduğunu ortaya koymuştur

Anahtar Kelimeler

“E-Ticaret” “Online Tüketici Davranışı” “Online Tüketici

Kaynakça

  • Ajzen, I., “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50, 1991, 179–211.
  • Ameri, F., A Framework for İdentifying and prioritizing factors affecting cuctomers’ online shopping behavior in Iran, Lulea University of Technology, Division of Industrial Marketing and E-Commerce, 2009.
  • Burton-Jones, A. & G.S. Hubona, “The mediation of external variables in the technology acceptance model”, Information & Management, 43:6, 2006, 706-717. Chen, L. D. & J. Tan, “Technology adaptation in e-commerce: key determinants of virtual stores acceptance”, European Management Journal, 22:1, 2004, 74-86.
  • Chen, L., Online Consumer Behavior: An Empirical Study Based on Theory of Planned Behavior, Lincoln:Nebraska, 2009.
  • Cheung, C. M. K., G.W.W. Chan & M. Limayem, “A critical review of online consumer behavior: Empirical research”, Journal of Electronic Commerce in Organizations, 3:4, 2005, 1-19.
  • Childers, T., C. Carr, J. Peck & S. Carson, “Hedonic and utilitarian motivations for online retail shopping behavior”, Journal of Retailing, 77, 2001, 511-535.
  • Davis, F. D., “Perceived usefulness, perceived ease of use, and user acceptance of information technology”, MIS Quarterly, 13:3, 1989, 319-340.
  • Fishbein, M. & I. Ajzen, Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, London: Addison-Wesley Publishing Company, 1975.
  • Gao, T. T., F. Sultan & A. Rohm, “Factors Influencing Chinese Youth consumers’Acceptance of Mobile marketing”, Journal of Consumer Marketing, 27:7, 2010, 574-583
  • Gefen, D. & D.W. Straub, “The relative importance of perceived ease-of-use in IS adoption: A study of e-commerce adoption”, Journal of the Association for Information Systems, 1:8, 2000, 1-30,
  • Gefen, D., E. Karahanna & D.W. Straub, “Trust and TAM in online shopping: An integrated model”, MIS Quarterly, 27:1, 2003, 51-90.
  • Goldsmith, R. E. & C. Hofacker, "Measuring consumer innovativeness” Journal of the Academy of Marketing Science, 19, 1991, 1004-1016.
  • Henderson, R. & M.J. Divett, “Perceived usefulness, ease of use and electronic supermarket use”, International Journal of Human-Computer Studies, 59:3, 2003, 383-395.
  • Hirschman, E. C. & M.B. Holbrook, “Hedonic consumption: Emerging concepts, methods, and propositions”, Journal of Marketing, 46, 1982, 92-100.
  • Hoffman, D. L. & T.P.Novak, “Marketing in hypermedia computer- mediated environments: Conceptual foundations”, Journal of Marketing, 60, 1996, 50-69.
  • Hsua, M. H., C. H. Yen, C.M. Chiu & C.M. Chang, “A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior”, Int. J. Human-Computer Studies, 64, 2006, 889–904.
  • Jarvenpaa, S. L. & N. Tractinsky, “Consumer trust in an internet store: A crosscultural validation”, Journal of Computer-Mediated Communication, 5:2, 1999, (http://jcmc.indiana.edu/vol5/issue2/jarvenpaa.html).
  • Jarvenpaa, S. L., N. Tractinsky & M. Vitale, “Consumer trust in an internet store”, Information Technology and Management, 1:1/2, 2000, 45-71.
  • Koufaris, M., “Applying the technology acceptance model and flow theory to online consumer behavior”, Information Systems Research, 13:2, 2002, 205-223.
  • Leung, L., “Unwillingness-to-communicate and college students’ motives in SMS mobile messaging”, Telematics and Informatics, 24, 2007, 115-129.
  • Limayem, M., M. Khalifa & A. Frini, “What makes consumers buy from internet? A longitudinal study of online shopping”, IEEE Transactions on System, Man, and Cybernetics-Part A: Systems and Humans, 30:4, 2000, 421-432.
  • Novak, T. P., D.L. Hoffman & Y.F. Yung, “Measuring the customer experience in online environments: A Structural modeling approach”, Marketing Science, 19:1, 2000, 22-42.
  • Nunnally, J. C., Psychometric Theory, 2nd Edition, McGraw-Hill: New York, 1978.
  • Pallant, J., A Step by Step Guide to Data Analysis Using SPSS for Windows, Third Edition, New York: McGraw Hill, Open Uniersity Press, 2007.
  • Pavlou, P. A., & M. Fygenson, “Understanding and predicting electronic commerce adoption: An extension of the theory of planned Behavior”, MIS Quarterly, 30:1, 2006, 115-143.
  • Pavlou, P. A., “Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model”, International Journal of Electronic Commerce, 7:3, 2003, 69-103.
  • Phau, I. & M. Teah, “Young Consumers’ Motives fof using SMS and Perceptions towards SMS Advertising”, Direct Marketing:An ınternational Journal, 3:2, 2009, 97-108
  • Sinha, J., Factors Affecting Online Shopping Behavior of Indian Consumers, University of South Carolina, 2010.
  • Song, S., Factors that Influence Consumer’s Adoption Behavior in M- Commmerce, Indiana: Purdue University, 2010. Tabachnick, B. G. & L. S. Fidell, Using Multivariate Statistics, 5th Edition, Boston: Pearson Education, 2007.
  • Taylor, C. S. & P.A. Todd, “Understanding information technology usage: A test of competing models”, Information Systems Research, 6:3, 1995, 144-176.
  • Venkatesh, V. & F.D. Davis, “A theoretical extension of the technology acceptance model: Four longitudinal field studies”, Management Science, 46:2, 2000, 186- 204.
  • Venkatesh, V. & M. G. Morris, “Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior”, MIS Quarterly, 24:1, 2000, 115-139. Venkatesh, V., M.G. Morris, G. B. Davis & F.D. Davis, “User acceptance of information technology: Toward a unified view”, MIS Quarterly, 27:3, 2003, 425- 478.
  • Wolfinbarger, M. & M. Gilly, “Shopping online for freedom, control, and fun”, California Management Review, 43:2, 2001, 34-56.
  • Zhou, L., L. Dai & D. Zhang, “Online shopping acceptance model - A critical survey of consumer factors in online shopping”, Journal of Electronic Commerce Research, 8:1, 2007, 41-62.
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Mutlu Uygun Bu kişi benim

Vesile Özçifçi Bu kişi benim

Sevilay Uslu Divanoğlu Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2011
Yayımlandığı Sayı Yıl 2011 Cilt: 3 Sayı: 2

Kaynak Göster

APA Uygun, M., Özçifçi, V., & Divanoğlu, S. U. (2011). Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler. Organizasyon Ve Yönetim Bilimleri Dergisi, 3(2), 373-385.
AMA Uygun M, Özçifçi V, Divanoğlu SU. Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler. Organizasyon ve Yönetim Bilimleri Dergisi. Aralık 2011;3(2):373-385.
Chicago Uygun, Mutlu, Vesile Özçifçi, ve Sevilay Uslu Divanoğlu. “Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler”. Organizasyon Ve Yönetim Bilimleri Dergisi 3, sy. 2 (Aralık 2011): 373-85.
EndNote Uygun M, Özçifçi V, Divanoğlu SU (01 Aralık 2011) Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler. Organizasyon ve Yönetim Bilimleri Dergisi 3 2 373–385.
IEEE M. Uygun, V. Özçifçi, ve S. U. Divanoğlu, “Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler”, Organizasyon ve Yönetim Bilimleri Dergisi, c. 3, sy. 2, ss. 373–385, 2011.
ISNAD Uygun, Mutlu vd. “Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler”. Organizasyon ve Yönetim Bilimleri Dergisi 3/2 (Aralık 2011), 373-385.
JAMA Uygun M, Özçifçi V, Divanoğlu SU. Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler. Organizasyon ve Yönetim Bilimleri Dergisi. 2011;3:373–385.
MLA Uygun, Mutlu vd. “Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler”. Organizasyon Ve Yönetim Bilimleri Dergisi, c. 3, sy. 2, 2011, ss. 373-85.
Vancouver Uygun M, Özçifçi V, Divanoğlu SU. Tüketicilerin Online Alışveriş Davranışını Etkileyen Faktörler. Organizasyon ve Yönetim Bilimleri Dergisi. 2011;3(2):373-85.