Girişimcilerin Sosyal Ağlara Yönelik Algılamalarının İncelenmesi

Yıl 2012, Cilt: 4 Sayı: 1, 189 - 202, 01.06.2012

Mutlu Uygun Vesile Özçifçi

Öz

Anahtar Kelimeler

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GİRİŞİMCİLERİN SOSYAL AĞLARA YÖNELİK ALGILAMALARININ İNCELENMESİ

Öz

Tasarlanan bu araştırmanın temel amacı, girişimciler açısından üç kategoriden oluşan sosyal ağ türlerinin önemini, bu önem açısından farklılıklarını ve çeşitli kişisel ve işletme özellikleriyle ilişkilerini incelemektir. Bu amaçla, oluşturulan bir anket yoluyla Aksaray ilindeki girişimcilerden kolayda örnekleme yöntemiyle veri toplanmıştır. Veriler, Pearson Korelasyon Katsayısı ve Çok Değişkenli Varyans Analizi ile analiz edilmiştir. Elde edilen sonuçlar, girişimciler açısından tüm sosyal ağ türlerinin önemli olduğunu; girişimcilik yetenekleri arttıkça sosyal ağ türlerine yönelik algının da olumlu yönde arttığını ve kendi işini kuranların sosyal ağlara yönelik algılarının daha olumlu olduğunu ortaya koymaktadır

Anahtar Kelimeler

Girişimcilik, Girişimci Sosyal Ağları, Güçlü ve ResmiResmi Olmayan Zayıf Bağa Sahip Sosyal Ağlar

Kaynakça

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