ANALYSIS OF CONSUMER ATTITUDES AND BEHAVIOURS IN THE TRANSITION TO CIRCULAR ECONOMY

Öz

Circular economy (CE) is an alternative economic model to the “take-make-use-dispose” model of traditional linear economics, focusing on maximizing the lifetime of resources. In this context, understanding consumers' attitudes and behaviors towards circular products can contribute to the development of sustainable consumption habits. In the literature, although consumers have been accepted as key actors of the CE cycle, research on the analysis of their attitudes and behaviors is limited. For this reason, the study aims to analyze consumer attitudes and behaviors in the transition to CE. For this purpose, 238 online surveys were conducted between March and July 2024 using convenience sampling method. Partial least squares method and structural equation modeling were used in data analysis. According to the findings of the study, participants recognize the environmental and economic benefits of CE, which affects their consumption habits and attitudes. Consumer attitudes towards circular products stand out as the most important predictor of circular purchasing behavior.

Anahtar Kelimeler

• Circular Economy
• Sustainable Consumption
• Circular Consumer Behaviour

DÖNGÜSEL EKONOMİYE GEÇİŞTE TÜKETİCİ TUTUM VE DAVRANIŞLARININ ANALİZİ

Öz

Döngüsel ekonomi (DE), kaynakların kullanım ömrünün maksimize edilmesine odaklanan, geleneksel doğrusal ekonominin “al-yap-kullan-at” modeline alternatif bir ekonomik modeldir. Bu bağlamda, tüketicilerin döngüsel ürünlere yönelik tutum ve davranışlarını anlamak, sürdürülebilir tüketim alışkanlıklarının gelişimine katkı sağlayabilir. Literatürde, tüketiciler DE döngüsünün kilit aktörleri olarak kabul edilmiş olsalar da tutum ve davranışlarının analizine yönelik araştırmalar sınırlıdır. Çalışma bu sebeple DE’ye geçişte tüketici tutum ve davranışlarını analiz etmeyi amaçlamıştır. Bu amaçla; Mart-Temmuz 2024 tarihleri arasında, kolayda örnekleme yöntemi ile 238 çevrimiçi anket uygulanmıştır. Veri analizinde kısmi en küçük kareler yöntemi ile yapısal eşitlik modeli kullanılmıştır. Araştırma bulgularına göre, katılımcılar DE’nin çevresel ve ekonomik faydalarını kabul etmekte, bu durum tüketim alışkanlıklarını ve tutumlarını etkilemektedir. Tüketicinin döngüsel ürünlere yönelik tutumu, döngüsel satın alma davranışlarının en önemli yordayıcısı olarak öne çıkmıştır.

Anahtar Kelimeler

• Döngüsel Ekonomi
• Sürdürülebilir Tüketim
• Döngüsel Tüketici Davranışı

Etik Beyan

Bu makale için Kütahya Dumlupınar Üniversitesi Sosyal ve Beşeri Bilimler Araştırma ve Yayın Etiği Kurulu'nun 28.11.2023 tarih ve 2023/11-32 sayılı karar ile Etki İzin Belgesi alınmıştır.

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