Digital Entrepreneurship as an Example of New Generation Entrepreneurship and Digital Characteristics of Entrepreneurs

Öz

The concept of digital entrepreneurship, which is a result of rapid technological advances, can be defined as the transformation of processes or methods. Thanks to the increase in digital transformations, digital entrepreneurship is seen as a key reference for innovation, economic prosperity, and unemployment. Lately, fierce competition caused by the Covid-19 pandemic has resulted in the growing importance of digital entrepreneurship. This article aims to discuss the differences between digital entrepreneurship when compared to traditional entrepreneurship after giving the definition, importance, chronological development, types, and relative advantages. In addition, the article reserves some room for examples of digital entrepreneurship, on both domestic and global scales. By employing document analysis, a qualitative research method, we have analysed three giant digital entrepreneurs (Getir, Yemeksepeti, and Trendyol) concerning various dimensions. In the study, we have aimed to reach different sources, including news, interviews, and digital conversations in addition to peer-reviewed articles. In sum, we have analysed the cases under four categories as characteristics of digital entrepreneurs, characteristics of digital firms, processes of digital entrepreneurship, and relative pros and cons of digital entrepreneurship.

Anahtar Kelimeler

• Entrepreneurship
• Digital Entrepreneurship
• Getir
• Yemeksepeti
• Trendyol

Yeni Nesil Girişimcilik Örneği Olarak Dijital Girişimcilik ve Girişimcilerin Dijital Özellikleri

Öz

Günümüzde dijital teknolojilerin hızla gelişmesi sonucunda ortaya çıkan dijital girişimcilik anlayışı, mevcut işlerin veya süreçlerin dönüşmesi olarak tanımlanmaktadır. Dijital girişimcilik dijital dönüşümün artmasıyla birlikte ekonomik refah, işsizlik sorununa çözüm ve yenilikçilik anlayışlarının temel taşı olarak görülmektedir. Özellikle son zamanlarda Covid-19 virüsü nedeniyle yaşanan şiddetli rekabetler dijital girişimciliğin öneminin artmasına yol açmaktadır. Bu makalede dijital girişimciliğin tanımı, önemi, tarihsel gelişimi, türleri, avantajlarından bahsedildikten sonra geleneksel girişimcilikten farklılaşan unsurlarına değinilmektedir. Ayrıca Dünya’da ve Türkiye’de faaliyet gösteren dijital girişimcilik örneklerine yer verilmiştir. Nitel araştırma yöntemlerinden doküman analizi kullanılan bu çalışmada, Türkiye’de yemek ve market sektöründe faaliyet gösteren üç büyük (Getir, Yemeksepeti ve Trendyol) dijital girişimciliğin tanıtımı ve çeşitli açılardan değerlendirilmesi yapılmıştır. Çalışmada, belirtilen firmalar hakkında az sayıda mevcut olan makale nedeniyle çoğunlukla dijital ortamlarda yayınlanan röportaj, haber ve söyleşileri ulaşılmaya çalışılmıştır. Bu bağlamda çalışma dijital girişimcilerin özellikleri, dijital firmaların özellikleri, dijital girişimcilik süreci, dijital girişimciliğin avantajları ve dezavantajları şeklinde dört başlık çerçevesinde konuyu değerlendirmiştir.

Anahtar Kelimeler

• Girişimcilik
• Dijital Girişimcilik
• Getir
• Yemeksepeti
• Trendyol

Kaynakça

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